IT’S TISSUE, The Italian Technology Experience, to be Held June 22 – 30 in the Italian Tissue Valley

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IT’S TISSUE, The Italian Technology Experience, will be held in Lucca, Italy, June 22 -30. It will be the first venue of this international event for industry operators and all of those who have an interest in the world of tissue. A rich and diverse program of meetings, information, in-depth analysis, as well as art, music, culture, and more, will provide a natural appendage to the uniquely Italian excellence in tissue.

IT’S TISSUE is not a trade fair, not a festival, nor is it a convention. It is a special event created by the Tissue Italy Network, made up of 12 Italian equipment suppliers for the tissue industry, which every three years will bring together clients and companies and provide them with a unique insight into each of the member companies’ own technological innovations. The Open House formula will allow participants to immerge themselves into the Network’s world of production starting in Lucca, Italy’s most important tissue capital, through the packaging Valley in Bologna and Reggio Emilia, all the way to the northern city of Lecco. To analyze fundamental business aspects and global economic trends in tissue, a plenary Forum will become a meeting and debate table among the public and some of the greatest global experts in tissue who will be joined by the voices of renown economists of the same level, opinion leaders, and international journalists.

To make the event even more captivating and dynamic, IT’s Tissue will offer cultural experiences to be held in the enchanting, historical center of Lucca, specifically organized for participants beginning with an exhibit of one of the greatest photographers of the Twentieth Century, Henri Cartier-Bresson, followed by the concert of a world famous pop star. Every night, in the Piazza Anfiteatro, international jazz artists will perform live. And what event would it be in the city of Puccini, without concerts dedicated to this grand composer: every day in the Basilica di San Giovanni participants will be able to attend recitals, a selection of operas, and special concerts.

This artistic experience will be completed with visits to the Paper Museum in Pescia as well as other museums in the province of Lucca, including those in the heart of the marble caves of Carrara to discover the secrets of Michelangelo and in the historical foundries of Pietrasanta where the world’s greatest sculptors have worked and continue to work till this day. Itineraries will be dedicated to physical and internal wellness with the "white nights" at Spas, shopping at the outlets of the most well-known brands in Italian fashion, and wine and oil tastings in wineries and agriculture companies in the area.

IT’s Tissue presents itself to the world as an opportunity that cannot be missed. The chance to surround oneself completely with Italian excellence in a location full of history where tradition and innovation are joined to become an ideal manuscript of synergy, unlike any other in its sector, organized by the Tissue Italy Network.

Tissue Italy Network member companies (in alphabetical order) are: A. Celli Paper S.p.A., Lucca ;
Elettric 80 S.p.A., Reggio Emilia; Fabio Perini S.p.A., Lucca; Futura S.p.A., Lucca; Gambini S.p.A., Lucca; MTC - Macchine Trasformazione Carta S.r.l., Lucca; Omet S.r.l., Lecco; PCMC S.p.A., Lucca; Pulsar S.r.l., Bologna; Recard S.p.A., Lucca; TMC – Tissue Machinery Company S.p.A., Bologna; and Toscotec S.p.A., Lucca.