SCA Tork Brand Launches "Every Glance is a Chance" to Help End Childhood Hunger
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Children who struggle with hunger do not look any different from other kids in their classrooms or neighborhoods, but they're suffering from an invisible struggle. In the U.S., childhood hunger affects one in five children. In Canada, 38% of those helped by food banks are children.
SCA, Philadelphia, Pa., USA, makers of Tork® branded products, this week announced it has teamed up with the No Kid Hungry campaign and Food Banks Canada in an effort to help break down the barriers that prevent families from receiving regular and healthy meals.
In celebration of the 10-year anniversary of Tork Xpressnap, SCA says it will make a donation to the No Kid Hungry campaign (for U.S. participants) and Food Banks Canada (for Canadian participants) for every Xpressnap AD-a-Glance submitted to TorkUSA.com/EveryGlance, through October 31, to ensure that children are getting the nutritious food they need to live, learn, and grow.
Foodservice operators and consumers are encouraged to help connect hungry kids with meals by submitting an AD-a-Glance and voting for their favorite designs. SCA is also awarding $1,000 to 10 operators with the "Most Creative," "Most Original," and "Most Popular" submissions.
Participants can also share their AD-a-Glance across social media platforms and encourage family, friends, and colleagues to participate and support the cause.
SCA will be donating up to $5 for each AD-a-Glance submission (up to a maximum contribution of $25,000 for No Kid Hungry and $5,000 for Food Banks Canada). Through the No Kid Hungry campaign, just $5 can help connect a child in need with up to 50 meals. And just $1 to Food Banks Canada helps them acquire and share $20 worth of food. Participating in the promotion is a quick, easy way to make a difference in the lives of hungry children in North America.
"We are proud to help such important organizations who understand this growing problem that impacts so many families in our communities and has been providing answers and assistance for many decades," said Suzanne Cohen, marketing director of Foodservice for SCA's AfH Professional Hygiene business in North America. "SCA strongly supports the values that both Share Our Strength and Food Banks Canada uphold and we look forward to helping them make a lasting imprint through this partnership campaign."
No Kid Hungry is taking major steps to end childhood hunger in America through access, education, and awareness. At work in all 50 states, the team connects kids with nutritious food and teaches families how to cook healthy and affordable meals. This month (September) is No Kid Hungry Month, a time when consumers have the opportunity to dine out for No Kid Hungry, as thousands of restaurants across the nation unite to raise funds towards the cause.
"We believe no child should go hungry, but one in five children struggles with hunger in America," said Tom Nelson, president of Share Our Strength. "With the support from partners like SCA, we are working to make No Kid Hungry a reality, so that all children get the healthy food they need every day."
Food Banks Canada represents and supports the food bank community across Canada, serving 85% of those accessing food banks. The organization helps nearly 900,000 Canadians each month by distributed food and providing food assistance programs to those affected by hunger. Food Banks Canada and its Say No To Hunger campaign aims to meet the short-term needs of hunger and work for far-reaching social change.
   
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