SCA, Stockholm, Sweden, this month is celebrating the 50th year anniversary of its Zewa brand of toilet tissue and household towels on the German market. The brand name originates from the initial manufacturer's name "ZEllstoffabrik WAldhof" in Mannheim where the Zewa range is still produced by SCA.
Zewa was first launched in Germany in 1960 waith a range of products including toilet tissue and baby diapers. During the following decades, different qualities were launched trying to find the perfect toilet tissue. Today, 80% of German consumers reportedly know Zewa toilet paper and about 40% use it regularly
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