Procter & Gamble, Cincinnati, Ohio, USA, announced this week that the latest music video from Bounty has garnered a cumulative audience of 650,000 in less than two weeks, with 450,000 consumers viewing the video on the first day alone. Launching on July 22 as part of a YouTube homepage takeover, Bounty introduced the second single, "White Glove" featuring hip-hop legend, Joseph "Rev Run" Simmons of Run-DMC fame as Principal Simmons.
Building off the success of Bounty's first "Bring It" music video, which debuted on YouTube in March and has achieved more than 1 million cumulative views to date, Bounty's newest video showcases a Bounty paper towel product demonstration while set to rap lyrics performed by the "Paper Towel Gang."
"When Bounty asked me to appear in their newest music video, I knew it was going to be fun, but I also saw it as a way to send a message to kids that school, and in this case science, can lead to bright futures," said Simmons.
In addition to the music video, Bounty's Back to School program further supports the brand's commitment to provide children with clean creative work environments through a $400,000 donation to the HandsOn Network, a star-studded kickoff at Russell Simmon's Art for Life event supporting RUSH Philanthropic, and a national Facebook contest with a $25,000 grand prize art classroom makeover.
Bounty fans can follow the brand online and share the "Bring It" video with friends on the Bounty Facebook page.
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