Kimberly-Clark, Dallas, Texas, USA, reports that its Cottonelle brand has launched what it is calling the "Make the Ultra Switch" Sweepstakes and giving away 90 prizes in 90 days to encourage consumers "to try something new in the bathroom"—its Cottonelle Ultra Double Roll. In launching the new product campaign, the company notes that toilet paper, "like a good relationship gone stale, is the ultimate routine purchase—people get into a long-term relationship with one brand and never consider how things could be better."
Through May 1, customers switching to Cottonelle Ultra toilet paper can enter for a chance to win up to 90 daily prizes—"each designed to inspire those little switches to help get you out of a relationship rut, whether it's with a long-term partner or a bath tissue brand," K-C explains.
Daily prizes include luxury bedding, couples massages, dance lessons for two, manicures for a year, a new digital camera, and more. A complete list of prizes and entry forms as well as instruction on three ways to enter the sweepstakes and the official sweepstakes rules are available online.
The brand also is teaming up with Patti Stanger, star of the television show "The Millionaire Matchmaker," who will share expert tips on "how little switches can make all the difference in people's relationships and lives." The relationship expert is helping people "spice things up" by revealing certain tips during this month.
"After my clients find their matches, I always remind them how important it is to switch things up because even the best relationships can get stale," said Stanger. "Just one switch in your normal routine can have surprising results, so I'm excited to partner with the Cottonelle brand to help people try something new."
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