SCA Appoints Berencreutz COO for Hygiene, Groth President of Tissue Europe

SCA, Stockholm, Sweden, has appointed Mats Berencreutz COO of its global hygiene business, i.e. tissue and personal care products. At the same time, Magnus Groth has been appointed new president of SCA’s tissue operations in Europe.

Berencreutz (top right) is currently president of SCA’s tissue operations in Europe and a member of the company’s Corporate Senior Management Team. He has extensive experience in senior positions in SCA’s hygiene business. Groth (bottom right) is currently president of Studsvik AB. He has extensive experience in senior positions in such companies as Boston Consulting Group and Vattenfall.

"By implementing this change, we will strengthen the Group’s resources and create conditions to further coordinate and develop SCA’s hygiene business, with the goal of improving profitability and increasing the growth," says SCA CEO Jan Johansson.

Berencreutz and Groth will both be members of SCA’s Corporate Senior Management Team.

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