SCA, Stockholm, Sweden, is acquiring 95% of the Turkish hygiene products company San Saglik, producer of incontinence care products, from the family-owned MT Group. The purchase consideration corresponds to SEK 95 million on a debt-free basis. SCA has a purchase option on the remaining 5% of the company. The transaction is expected to be completed during the third quarter of this year.
San Saglik has rapidly captured market share since the company was founded in 2008, and is now the second largest player in incontinence care products in Turkey. The acquisition includes local production and access to strong brands.
The acquisition of San Saglik supplements the acquisition of Komili, a producer of baby diapers, feminine care products, and toiletries that SCA recently announced. SCA will have a complete personal care product portfolio in Turkey. The strong distribution network in retail that it accessed through Komili is now also extended to healthcare.
Turkey is a growth market with 70 million inhabitants and a rapidly growing population, according to Jan Johansson, CEO and president of SCA. San Saglik generates annual revenues of approximately SEK 100 million.
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