Cascades Tissue Group, Candiac, Que., Canada, reports that its Cascades® Ultra Soft bathroom tissue has been voted Product of the Year 2012 by Canadian consumers. The honor was given by the Product of the Year Awards, based on votes of more than 5,300 Canadians under the supervision of Rogers Connect Market Research.
This internationally recognized award highlights the innovative nature of consumer products chosen by the public. The Cascades Ultra Soft tissue paper was honored in the Personal Care category of the contest. The product differed from the competition because of its popularity among consumers and because of its innovative nature, since it is "soft to the touch and soft on nature." Almost half of the surveyed people said they were seriously considering buying the product.
Established in France 25 years ago, the Product of the Year contest is now operating in 32 countries. In Canada, it accepts entries from consumer products companies of all sizes that demonstrate innovation in design, function, or packaging.
Cascades says that the award was made possible by Voith ATMOS technology providing the ability to produce an ultra soft tissue paper with recycled fibers.
Cascades Tissue Group, is the fourth largest tissue and towel producer in North America. Founded in 1964, it produces, converts, and markets packaging and tissue products that are composed mainly of recycled fibers. The company has more than 12,000 employees, who work in more than 100 units located in North America and Europe.
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