Metsä Tissue, Finland, has printed on Lambi toilet paper some 50 different short stories submitted by Lambi’s Facebook fans, as part of the company's "Rolling Stories" campaign in Finland and Scandinavia. With the total number of printed rolls totaling more than 3,000,000 in Finland alone, Lambi now ranks among the biggest publishers in the Nordic countries. Campaign products appeared in stores beginning in mid-August and will be there to the end of October.
"Lambi scored a great success earlier by printing poems on its paper products. This time we wanted to involve consumers and asked them to write their own stories. During 2012, Lambi has collected more than 40,000 Facebook fans, and this was one good way of engaging them with the brand," said Moona Pohjola, brand director.
Rolling Stories will not be a one-time thing. The campaign is on-going, with Lambi now collecting "Little Big Love Stories" on its Facebook pages. The stories have to be very concise, since the maximum "sheet space" is only 150 keystrokes. Stories collected by mid-September will be printed on rolls coming to stores in January 2013.
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