Following a successful partnership last year, Georgia-Pacific, Atlanta, Ga., USA, the maker of Brawny® paper towels, this past week launched its second national campaign to support Wounded Warrior Project (WWP) and honor the strength of Wounded Warriors. WWP is a national organization dedicated to honoring and empowering Wounded Warriors as they recover and transition back to civilian life.

As part of the "Inner Strength" campaign, the Brawny brand is making a direct donation of $250,000 to WWP to benefit Wounded Warriors and their families. To raise further awareness for the cause, Brawny paper towels will donate an additional $1, up to $350,000, for every individual who:

• Shares a "Thank You" note on the Brawny Towels Facebook page
• "Likes" Brawny paper towels on Facebook 
• Texts THANKS to 272969. 

The Brawny "Inner Strength" initiative will continue through December 31, and features an integrated marketing campaign with television advertising, social media, in-store signage, live events and digital advertising, as well as special Brawny paper towel packaging highlighting Wounded Warrior stories at participating retailers.

"It's been a privilege to stand strong alongside Wounded Warrior Project through our ongoing partnership," said Lanier Thomas, director of marketing, Brawny. "Brawny as a brand has always admired strength. The physical, mental and emotional wounds of these warriors take a tremendous amount of strength to overcome, and we're proud to support such a worthy cause. With help from our consumers, we can make a difference for those men and women in uniform who have already given so much."

Donations raised from the campaign will benefit a variety of programs and services WWP offers to ease Wounded Warriors' transitions back to civilian life. WWP serves veterans and service members who incurred physical or mental injuries, illnesses, or wounds, co-incident to their military service on or after Sept. 11, 2001. Their programs are uniquely structured to nurture the mind and body, and encourage economic empowerment and engagement.

"This nation's newest generation of wounded veterans have incredible stories of strength and Wounded Warrior Project is thankful to companies like Georgia-Pacific for bringing those stories to the forefront," said Jonathan Sullivan, Development EVP, Wounded Warrior Project. "It's through partnerships with Georgia-Pacific and the Brawny 'Inner Strength' campaign that we are able to inch closer to our vision of fostering the most successful, well-adjusted generation of wounded service members in our nation's history."

More information on the campaign, Brawny paper towels, or to see how you can get involved is available online. More information on WWP or to make a direct donation to the organization is also available online.