Global Tissue Group Inc. (GTG), Medford, N.Y., USA, a private label producer of bath tissue, facial tissue, napkins, and paper towels, has signed a licensing agreement with the U.S. Army brand that will allow GTG's customers to honor their troops and veterans by offering a variety of products for the home. GTG's line of U.S. Army branded products including paper towels, paper napkins, and facial tissue will be distributed to drug stores, grocery stores, club stores, and discount retailers nationwide.

Additionally, special to the partnership is the patriotism the program offers. "What we're really excited about is that the sales of this product will benefit the MWR (Morale, Welfare, and Recreation) program for all soldiers, veterans, and their families. It's good to give back to a worthy program," CMO Philip Shaoul exclaimed. "The brand fits perfectly with the durable and lasting qualities of our products and also stands for the 'there when you need it to be' quality found both in our products and in our troops."