Procter & Gamble, Cincinnati, Ohio, USA, announced this past week that its Charmin toilet paper brand teamed up with the Denver Broncos and Baltimore Ravens to kick off the 2013 football season "in style." Charmin kicked off the Charmin Relief Project, a program designed to bring consumers better bathroom experiences when they are away from home, with state-of-the-art restrooms at Denver, when the Denver Broncos hosted the Super Bowl XLVII Champions, the Baltimore Ravens.
 

With the launch of the NFL football season, fans around the country celebrated the first day back at the stadium, with tailgates, food, and drinks. While tailgating is a big part of fans’ football experience, Charmin notes, it also brings along the inevitable trips to portable potties. This year, Charmin put a fresh spin on the standard tailgate bathroom experience, delivering upscale restrooms to football fanatics at tailgates across the country.
 

The Charmin Relief Project will kick-off in Denver, continue on to three other stadiums, providing approximately 20 clean and fresh-smelling portable restrooms to football’s biggest fans. This fall, tailgaters at four NFL games will be invited to enjoy an upscale bathroom experience outfitted with attendants to ensure each and every Charmin restroom visit is as good as the first.




















"At Charmin we believe every trip to the bathroom should be something to enjoy," said Janette Yauch, Charmin Brand Manager at P&G. "The Charmin Tailgating-Potties provide our version of a bathroom experience touchdown – providing soft, perfect relief when fans need it most." 

In addition to creating a better restroom experience, Charmin will provide interactive games and activities to help fans make the most of their tailgate. Visitors to the Charmin End Zone will also be invited to win Charmin-themed prizes (coupons, seat cushions, etc.).
 

Joining the team this year is actress, TV host, former NFL cheerleader, and life-long football fan, Stacy Keibler. "I’ve been a football fan my entire life and I love to tailgate before the games," said Keibler. "I’m very excited to partner with Charmin on their efforts to provide a better bathroom experience to football fans!"
 

The former Baltimore Ravens cheerleader dedicates much of her time to causes and topics related to health and fitness, sitting on the advisory board of After-School All-Stars, a program that provides after-school programs such as academic support, enrichment opportunities, and health and fitness activities for children in need.