Mario Gosselin, CEO of Kruger Products L.P., Mississauga, Ont., Canada, announced that Rob Latter has been named corporate VP, Away From Home (AFH) Division and Strategic Planning. In his new role, Latter is responsible for maintaining the company's dominance in the Canadian marketplace as well as strategically growing its presence in the U.S. The AFH Division represents a significant growth opportunity for Kruger Products and is well poised for future expansion.
 

"The segments we serve are dynamic and as the market leader in our industry, our customers increasingly look to us to help alleviate their evolving challenges," says Rob Latter. "With my team, I intend to navigate these challenges and strengthen our distributor and customer relationships, while continuing to grow our business in new directions." 

Latter first joined Kruger Inc. in 1997 as sales manager for the Kruger Packaging Division. Over the next number of years, he proved invaluable to the company, and in 2001 assumed the role of VP, AFH Division, where he drove his team to bolster its market dominance in Canada. He remained in this role before returning to the Packaging business as VP in 2007.
 

Latter holds a bachelors degree in Business Administration from Concordia University and is the outgoing president of the Canadian Corrugated Containerboard Association. He takes an active role in the company's corporate social responsibility initiatives, including support of its long-time beneficiaries Friends of We Care and Ronald McDonald House Charities.