BY JOHN GRILL
CRA PRESIDENT
First of all, I would like to thank all of you for the opportunity to serve as the president of the California Rental Association. I am grateful for the past presidents and directors, whose work and vision have made the CRA a strong organization.
I was first introduced to the rental industry in 1977 as a yard person and am now a partner in a rental company in Northern California.
The CRA was formed in 1946 as the California Trailer and Rental Yard Association by a group of individuals who recognized how much can be accomplished by working together and sharing ideas.
Fast forward 60 plus years... CRA’s benefits to its members now include:
- Discount Buying Programs
- Industry Related Legal Advice
- Trade Shows, Seminars and Territory Meetings
- Business Form Services
- Networking Opportunities
- Insurance Services
What an exciting time for the CRA, as well as the rental industry as a whole—full of opportunities, changes and challenges. Has there ever been a better time to be a CRA member?
Take full advantage of what the show has to offer—it will help you and your stores remain competitive and successful in the many years to come! And, please take the time to thank the vendors and sponsors for supporting our trade show.
Thank you again for your support and participation in our show!
John Grill, CRA President
Aaction Rents, Windsor, California
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January 26, 2016
6 - 8 p.m.
Cost: $35 per person
CRA presents its annual awards, the W.E. "Bud" Loeber Friendship Award and the James Gartland Memorial Award at this event. Also at this time, CRA recognizes retiring officers and board members for their service to the association. Special guests, Marilyn Monroe and Elvis, will present the awards and entertain with a live band! Take advantage of this opportunity to visit with friends and network with business associates.
The opening cocktail party and awards presentation is an optional event and will be held at the Westgate Hotel. There will be drinks, hors d’oeuvres and live entertainment. All this for only $35 per person!
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"CRA Crawl" and the High Roller Observation Wheel
Wednesday, January 27
6:30 p.m. to midnight
Cost: $50 per person
Enjoy an exciting event at the LINQ, an open-air retail, dining and entertainment district on the Las Vegas Strip. Badges will provide you with food, drinks and beverages at four selected restaurants, and a 30-minute ride on the High Roller Observation
Wheel, a pod overlooking the spectacular views of the city, is included. Buses will shuttle between the Westgate and the LINQ during the event. Space is limited! Reserve your spot now as this event is quickly selling out!
AWP Operator Training Certification Class
Thursday, January 28
9 a.m. – 5 p.m.
Cost: $300.00 per person
SAIA and Snorkel Xtreme of Las Vegas are cosponsoring an all-day class in which attendees can be certified to operate high-reach equipment. The class is designed for people who work with boom lifts, scissor lifts and/or push-around equipment. The cost of $300 per person covers transportation to and from the class, the training book, classroom instruction, hands-on equipment training, the final exam, and lunch. Buses depart the Westgate Hotel at 8:30 am and return to the Westgate at 5:30 pm.
Free Tour of Ahern Rentals
Thursday, January 28
2 p.m.
The tour, offered at the conclusion of the show on Thursday, is free. Shuttle bus transportation to Ahern Rentals is also free. Buses depart from the Cashman Center at 2:00 pm and will circle between Ahern’s and the Westgate until 5 p.m.
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The Westgate (formerly the Hilton Las Vegas) is this year's headquarters hotel. During show hours, CRA will provide free roundtrip shuttle buses between the Westgate and the Cashman Center (less than five miles apart).
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The shuttle bus stop at the Westgate Hotel is located at the end of the East Tower Wing. Look for the Rental Rally Bus Sign.
Round trip shuttle service between the Westgate Hotel and Cashman Center will be available:
Wednesday, 9 a.m. to 5 p.m.
Thursday, 8 a.m. to 2:15 p.m.
Shuttle service for Wednesday evening's CRA Crawl will be running continuously between the Westgate Hotel and the LinQ from 6:30 p.m. until 9:30 p.m.
AWP shuttle will depart the Westgate Hotel Thursday at 8:30 a.m. and the return will be with the Ahern Store tour buses across the street at 5 p.m.
Ahern Tour shuttle will depart the Cashman Center Thursday at 2 p.m. and run continuously between Ahern's and the Westgate Hotel until approximately 5 p.m.
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RSIF Raffle—Great Prizes!!
Tickets are $5 each or 5 for $20
Purchase your RSIF Raffle Tickets for a chance to win some great prizes! The drawing will be held on Thursday during the End-of-Show Raffle. You do not need to be present to win!
RSIF Prizes:
• Kindle
• GoPro
• iPod
• Canon Digital Camera
Contribute to RSIF!
Proceeds from the RSIF Raffle will help provide scholarships for CRA members and their employees who have students planning a rental-related career. Proceeds will also help provide rental industry-related educational opportunities for CRA.
RSIF is a 501C organization and your contribution may be tax deductible.
End of Show Raffle
All registered attendees can win free gifts in our End-of-Show Raffle! To win, you must be present on the show floor at the time of the drawing. The drawing will begin at 1:45 pm on Thursday. Be there for a chance to win some great prizes!
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CRA would like to thank our 2016 West Coast Rental Rally Trade Show sponsors, whose generosity helped make our show possible. The show takes place January 26-28 in Las Vegas, Nevada; make sure you and your company are there to thank these sponsors personally!
Platinum Level Sponsors
Ahern/Snorkel
EPIC Insurance Brokers
Quality Equipment Rentals
Gold Level Sponsor
Skyjack Inc.
Silver Level Sponsors
Atlas Copco
Catalyst Strategic Advisors
Transamerica Retirement Services
Bronze Level Sponsors
A Party Center / Easy Rentals
Aba Daba Rents
B. S. & E. Company, Inc.
City Rentals
California Portable Event
Equipment Sales/
Palmer Snyder Furniture
EDCO-Equipment Development Co.
Genie Industries
Kubota Tractor Corporation
MMD Equipment
Western Tree Equipment & Repairs
Friend of CRA Sponsors
Eureka! The Tent Company
F & B Rentals, Inc.
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This year's West Coast Rental Rally Trade Show will be held at the Cashman Center - a great venue with twice the floor space as last year's show. Visit www.RentalRally.com for a list of current exhibitors or find them in your pocket program provided onsite.
Wednesday, January 27
10 a.m. - 5 p.m.
Thursday, January 28
9 a.m. - 2 p.m.
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Scope out the trade show floor ahead of time to maximize your time at the Cashman Center!
Click Here for full floorplan.
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No one is allowed in the exhibit area without appropriate badges. This rule is strictly enforced. No one under the age of 16 will be permitted in the exhibit area unless accompanied by an adult. Dress is casual – wear a pair of comfortable walking shoes when touring exhibit area.
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Ask the Rental Rally Exhibitors these important questions:
- Do you have product liability insurance?
- Who pays the freight cost?
- Does the supplier provide a one-page equipment instruction sheet?
- Does the equipment meet with your state and federal OSHA standards?
- What is the cost of replacement decals?
- What is the location of the nearest service and parts center?
- Do you guarantee delivery?
- Do you offer co-op advertising?
Always remember: When making your purchases, make sure the items listed above are written into the sales contract.
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Tuesday, January 26
Day one features a full day of seminars sponsored by CRA, MATRA (Mid-Atlantic Tent Renters Association Inc.) and SAIA (Scaffold & Access Industry Association). This optional event is $95 per person and includes lunch. MATRA will present motivation and party/event rental topics, and SAIA will present safety and equipment-related topics. Be sure to register early, as space is limited!
8:30 am – 10:30 am: Understanding, focusing and implementing a strategy for your business growth. Tom Garrity, a certified coach with Gazelles International (Mastering the Rockefeller Habits), will conduct a two-hour workshop that will give you tips on developing business direction, growth, financial success, and a business legacy.
10:45 am – 12:00 pm: Secrets to Social Media Success. Leah Sadowski, the owner of LMS Agency Inc., a San Diego-based multi-platform boutique agency that specializes in digital marketing and social media, presents a session on innovative marketing solutions. The session includes common mistakes in today’s social media arena, how to leverage different social strategies while generating buzz and creating brand awareness. In addition to the session, Leah is offering a free 10-minute one-on one consultation to all MATRA attendees immediately following her seminar.
12:00 Noon – 1:30 pm: Lunch.
1:30 pm – 3:00 pm: Permits and Codes. Jim Erickson, Las Vegas Fire Marshal, will discuss permits and codes, current code proposals, and establishing relationships with building officials in a panel discussion about common problems in these areas.
1:30 pm – 3:00 pm: Scaffold User Hazard Awareness Training. Scaffold & Access Industry Training (SAIA).This class is designed to help the scaffold user recognize the hazards on various types of scaffold. The presentation explores a number of hazards to which the end-user could be exposed and helps them identify and rectify these situations. This class is recommended for any individual who might use scaffold as part of their job.
1:30 pm – 4:30 pm: Tent Installation Session: Basic Tenting, Site Survey, Frame Tent Installation. Industrial Fabrics Association International (IFAI) /Tent Rental Division.This session includes classroom instruction and hands-on training with a frame tent. It includes a review of tent styles and sizes, tent terminology, tent safety, surveying sites, and learning about the latest techniques for safe tent installation.
3:15 pm – 4:30 pm: Why Search Engine Optimization Is So Important. Speaker Rick Simmons, Simmons On Line Solutions, a digital marketing advisor, describes how the way people buy products and services has changed dramatically, but the way things are sold still lags behind. Rick will discuss websites and what is important to make them perform to peak possibilities, including search engine optimization.
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Show Daily
