Show Daily
Welcome to the Rental Rally Tradeshow
First of all, I would like to thank all of you for the opportunity to serve as the president of the California Rental Association. I am grateful for the past presidents and directors, whose work and vision have made the CRA a strong organization.
 
I was first introduced to the rental industry in 1977 as a yard person and am now a partner in a rental company in Northern California.  The CRA was formed in 1946 as the California Trailer and Rental Yard Association by a group of individuals who recognized how much can be accomplished by working together and sharing ideas.
 
Fast forward 60+ years... CRA’s benefits to its members now include:
  • Discount Buying Programs
  • Industry Related Legal Advice
  • Trade Shows, Seminars and Territory Meetings
  • Business Form Services
  • Networking Opportunities
  • Insurance Services
What an exciting time for the CRA, as well as the rental industry as a whole—full of opportunities, changes and challenges. Has there ever been a better time to be a CRA member? Take full advantage of what the show has to offer—it will help you and your stores remain competitive and successful in the many years to come! And, please take the time to thank the vendors and sponsors for supporting our tradeshow.
 
Thank you again for your support and participation in our show!
 
John Grill, CRA President
Aaction Rents, Windsor, California
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Digital Edition of The Rental Rally Show Guide Now Available
Your digital edition of the 2017 Rental Rally Show Guide is available now. Information on the show, the exhibitors, the sponsors and more can be found in this digital, interactive format that mirrors the physical copies provided at registration. Thank you for reading!
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Allied Insurance Brokers, Inc.
What You Need to Know
Accommodations
Stay on site at the South Point Casino Hotel & Convention Center. Advanced reservations are required.
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RSIF and End of Show Raffles
RSIF Raffle—Great Prizes!!
Tickets are $5 each or 5 for $20
Purchase your RSIF Raffle Tickets for a chance to win some great prizes! The drawing will be held on Wednesday, Feb. 1, during the End-of-Show Raffle. You do not need to be present to win!
 
RSIF Prizes: 
• GoPro
• iPad Mini
• Two $250.00 Costco Gift Cards
 
Contribute to RSIF!
Proceeds from the RSIF Raffle will help provide scholarships for CRA members and their employees who have students planning a rental-related career. Proceeds will also help provide rental industry-related educational opportunities for CRA.
RSIF is a 501C organization and your contribution may be tax deductible.
 
End of Show Raffle
All registered attendees can win free gifts in our End-of-Show Raffle! To win, you must be present on the show floor at the time of the drawing. The drawing will begin at 1:45 pm on Wednesday. Be there for a chance to win some great prizes, which includes a Snorkel S3008P push-around mini scissor lift! Stop by the Snorkel booth during the show and drop your business card in the box for your chance to win!
 
*Optional Events (Seminars/Tours/Lunch, Opening Cocktail Party, the CRA Dinner, and the AWP Operator Training Class) are not included in the booth or registration fee.
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Thank You to Our Sponsors
CRA would like to thank our 2017 Rental Rally Tradeshow sponsors, whose generosity helped make our show possible. The show takes place January 29-February 1, 2017, in Las Vegas, Nevada; make sure you and your company are there to thank these sponsors personally!

Platinum Level

Gold Level

 

Silver Level

 Bronze Level
 
Aba Daba Rents
 
Briggs and Stratton 
 
 
From the Expo Hall
Two Days of Equipment/Party/Services Exhibits

The event will be held this year at the South Point Hotel and Casino—a great venue choice with the convenience of having the convention center and hotel on the same property. There will be two exciting days of exhibits, with companies displaying their equipment, products and services. This venue provides twice the floor space as we had here in 2015, and the show floor is already sold out! Visit www.RentalRally.com for a list of current exhibitors or find them in your pocket program provided onsite. 

Tuesday, January 31
10 a.m. - 5 p.m.

Wednesday, February 1
9 a.m. - 2 p.m. 

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Exhibit Area Guidelines
No one is allowed in the exhibit area without appropriate badges. This rule is strictly enforced. No one under the age of 16 will be permitted in the exhibit area unless accompanied by an adult. Dress is casual – wear a pair of comfortable walking shoes when touring exhibit area.
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Eight-Step Buying Guide
Ask the Rental Rally Exhibitors these important questions:
  1. Do you have product liability insurance?
  2. Who pays the freight cost?
  3. Does the supplier provide a one-page equipment instruction sheet?
  4. Does the equipment meet with your state and federal OSHA standards?
  5. What is the cost of replacement decals?
  6. What is the location of the nearest service and parts center?
  7. Do you guarantee delivery?
  8. Do you offer co-op advertising?
Always remember: When making your purchases, make sure the items listed above are written into the sales contract.
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Daily Schedule
Rental Rally Tradeshow Schedule
Monday, January 30
8:30 am – 11:45 am: Educational Seminars
Location: Brunswick Room, 2nd floor, near the bowling alley and bingo parlor
For both general tool and party rental industries:
• Session 1: 8:30-10:00 am • Tim McCormick: Dominate Your Day!
• Session 2: 10:15-11:45 am • Gary Stansberry: Key Performance Measures for Your Rental Business!
Noon – 4:30 pm: Equipment Factory Tour & Lunch, Special Party Event & Luncheon, transportation included. Optional Event. Cost: $149 per person.
Equipment industry participants will tour the new Snorkel/Xtreme factory in Henderson, Nevada. During lunch, participants will hear from a representative of SAIA (Scaffold Access Industry Association) on the latest requirements in renting high reach equipment.
 
Party and event industry participants will enjoy a gourmet kitchen experience at Lupo, a Wolfgang Puck restaurant, including an Italian cooking experience and a gourmet luncheon. 
 
Buses to Lupo's and Snorkel/Xtreme will be loading at the island across from the valet. 
6:00 pm – 8:00 pm: Opening Cocktail Party. Optional Event. Cost: $45 per person.
The opening cocktail party will be held on the show floor, allowing time for previewing exhibitor booths and networking with others in the industry.
Tuesday, January 31
10:00 am – 5:00 pm: Exhibits
6:30 pm to 10 pm: Bus Shuttle to and from the Hofbräuhaus
7:00 pm – 10:0 pm: Annual Dinner/Awards Ceremony. Optional Event. Cost $65 per person.
The annual dinner will once again be held at the Hofbräuhaus. CRA engaged the entire restaurant so there will be plenty of room for attendees to enjoy the German cuisine, beer, and German-style entertainment! CRA’s Awards Ceremony also will take place at this event. Free shuttle to and from the Hofbräuhaus will be provided from 6:30 to 10 p.m. 
Wednesday, February 1
8:00 am – 4:30 pm: AWP Operator Training Certification Class. Optional Event. Cost $350 per person.
SAIA and Snorkel Xtreme of Las Vegas are co-sponsoring an all-day class in which attendees can be certified to operate high-reach equipment. Buses depart South Point at 8:00 am and return to South Point at 5:30 p.m.
9:00 am – 2:00 pm: Exhibits
1:45 pm: RSIF and End-of-Show Raffle—be there!
2:00 pm – 5:00 pm: Exhibitor Teardown
 
Vendor News
EPIC Insurance Welcomes USI Affinity to its Family
By Katie Kuehner-Hebert
Customers of USI Affinity Rental Specialties can now benefit from an even broader array of insurance, risk management and employee benefits services, as the property and casualty brokerage firm has joined the family of EPIC Insurance Brokers & Consultants.
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Palmer Snyder Furniture - Show Special
Stop by Palmer Snyder Furniture's booth (#1002) and check out the show-only special offering best column pricing on all purchases and free freight on orders of 5 units or more.  There will also be drawing at the end of the show for a $100 Visa Gift card for anyone who makes an L.B. White purchase regardless of value.
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Atlas Copco Launches Industry's First Gas Breaker with Electronic Fuel Injector
 
   
Atlas Copco introduces its PROi gas breaker with electronic fuel injection (EFI), an industry first that offers significant benefits for users needing to break concrete, cut asphalt, tamp soil or drive ground rods. The Cobra PROi provides as much as 10 percent more power than its predecessor, the PROe, at all working speeds, while optimal combustion reduces fuel consumption by as much as 10 percent. Operators can start the breaker in almost any climate or at any altitude.
Photo: Atlas Copco launches the industry’s first gas breaker with electronic fuel injection, which delivers dependable starts in nearly any climate or altitude.
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