President’s Message — 2025 Rental Rally

On behalf of the California Rental Association, I am excited to welcome you to this year’s Rental Rally! As your newly elected President, it has been my honor to work closely with the CRA Board of Directors and Convention Committee over the past several months to not only plan and organize this event, but to ensure that it will be the best one ever. This year’s Rental Rally schedule has a lineup of amazing events that you sure won’t want to miss! We are pleased to offer four days of fun and education, and also plenty of opportunity for networking and collaboration among those within the rental industry. Here’s a glimpse of this year’s highlights:

● Rental Leaders Bootcamp and Opening Cocktail Party
● CYRP Beer Pong Tournament and Social
● CYRP Pancake Breakfast and Tactical Training, followed by the
● Keynote Speaker: Pro Football Hall of Fame NFL Quarterback Inductee, Terry Bradshaw.
● Beatles and Birdies: A Topgolf Tribute and Awards Ceremony
● Rally Pass Drawing – with a guaranteed $5000 floor shopping spree!
● The Bulk Buying Bonanza
● Two days of exciting Trade Show Exhibits!

Nearly 80 years ago, the CRA was formed by a group of passionate individuals who were dedicated to educating the public about the benefits of rental. In the years since, the rental industry has grown into a multi-billion dollar business with a tremendous impact on California’s economy.

As we say here at the CRA, it is all about the “Right People – Right Room.” When visiting each vendor at the Rental Rally, you are working directly with the local folks who you will buy your equipment from and making meaningful connections that will last for years to come. So as you take the time to visit each of our incredible vendors, please remember to thank them for supporting the tradeshow. Our goal with the Rally Pass and Bulk Buying Bonanza is to get attendees IN the booths of the vendors – quality time with the people making the decisions on both sides!

We are proud to offer our 2025 Rental Rally as one of the numerous benefits of being a CRA member, and we invite you to take advantage of all that it has to offer!

- Kathryn de Vries