CRA eJournal
Meeting and Event News
  
 
The 2nd Annual Phil Maxwell Memorial Manly Man Fishing Tournament is a fundraiser for CRSIF. Plan to join us on the Kern River for some fishing and camaraderie while raising funds for CRSIF! Tournament dates are October 11 – 13, 2024. The tournament runs from the Spillway to Johnsondale Bridge. A cocktail party will be held at The Kern Lodge on Saturday, from 6 to 7 pm.

  
“Navigating Re-Rentals: The Power of Collaboration” 
Presented by Eddie Wilson 
Navigating re-rentals effectively showcases the power of collaboration in maximizing resource utilization and efficiency. By working together, businesses and individuals can streamline the process of re-renting equipment, ensuring that assets are not only swiftly returned to circulation but also optimally utilized. This collaborative approach fosters a community of shared trust and mutual benefit. Embracing this synergy can lead to smoother transactions, better inventory management, and a more sustainable approach to customer service.
EDCO, Inc.
Rental Center News
 
California Tools and Equipment
6880 Orangethorpe Ave., Ste. E
Buena Park, CA 90620
(714)735-8363
californiatoolsandequipment.com

  
 
Greater LA–Orange Territory
Amanda Sojka
amanda@allvalleypartyrentals.com
allvalleypartyrentals.com
10241 Woodley Ave., North Hills, CA 91343
(818) 891-3676
 
CenCal Territory
Glenn Phares
gphares@bserents.com
bserents.com
6319 District Blvd, Bakersfield, CA 93313
(661) 834-2700 
 
 
CRA is thrilled to have Amanda and Glenn join our team, and we look forward to the innovative leadership and fresh perspectives they will bring. Their expertise and dedication will be instrumental in driving our success and achieving new heights. Here’s to a rewarding journey ahead, filled with growth, collaboration and shared accomplishments. Welcome aboard!

  
 
Register early for the 2025 Rental Rally — preregistration entitles you to special rates and saves you money!
 
Terry Bradshaw, NFL Hall of Famer, 4-time Super Bowl Winning Quarterback, and Co-Host of FOX NFL Sunday Live is the tradeshow's celebrity keynote speaker.
 
Rental Rally Highlights
In addition to listening to celebrity keynote speaker Terry Bradshaw, you can enjoy other show highlights:
• Rental Bootcamp
• Hands-on Education
• Opening Night Cocktail Party
• Exciting California Young Rental Professional (CYRP) Events – Beer Pong Tournament, Breakfast & More…
• Beatles & Birdies: A Topgolf Tribute
• Easy Two-Day Format Packed with Fun Exhibits
• Rally Pass
• And Much More...  Register Now!

Adjust Workstations
• Desks and Chairs: Ensure adjustability. Chairs should support the lower back and allow feet to rest flat on the floor. Desks should be at a height where forearms are parallel to the ground when typing.
• Monitors: Position monitors at eye level to avoid neck strain. The top of the screen should be at or just below eye level, about an arm’s length away.
 
Promote Proper Posture
• Encourage employees to sit with backs straight and shoulders relaxed. Feet should be flat on the floor, and knees should be at or slightly below hip level.
• Provide training on proper sitting and standing postures to avoid slouching and awkward positions.
Vendor News
FRD.USA
705 Lake Street
Kent, OH 44240
(330) 673-5826
frdusa.com
 
Sandia Products/Mercury Floor Machines A Member of Ultimate Solutions
15571 Container Lane
Huntington Beach, CA 92649
(714) 901-8400
sandiaplastics.com
 
Saint-Gobain Abrasives
1 New Bond Street
Worcester, Massachusetts 01615
(508) 795-5000
nortonabrasives.com
 
Lizit
2980 NE 207 St Ste 300
Aventura, FL 33180
(737) 304-7891
lizitrentals.com
 
  
Originally founded in 1937, Olympic Tent has been in owner Scott Sutherland’s family since 1971. Scott created innovative, high-quality products for the tent rental industry by drawing from generations of experience as a rental company, and he has continued to build the company's reputation as the most highly respected manufacturer in the industry. Olympic Tent has emerged as one of the largest party tent and canopy manufacturers in the world, with specific emphasis on the party and special event tent rental industry. The phrase “Invest in Excellence” perfectly fits their product line and customer service. Simply put, an Olympic Tent is completely designed to make a better return on your investment than any other product. Customer service is unsurpassed because of a dedicated, experienced team of highly trained professionals. Olympic Tent knows how to manufacture extremely high-quality products and understands that they must be delivered on time, every time. 
  
Commercial carpet and floor equipment.
Sandia Products, Inc. specializes in state-of-the-art manufacturing of floor and carpet care equipment, including carpet and hard surface extractors, backpack vacuums, automotive detailing equipment, carpet dryers, and more! Sandia is a sister company to both Mercury Floor Machines, Inc. and Ultimate Solutions, Inc. Mercury Floor Machines specializes in high-performance cleaning equipment and ultimate solutions in odor control, hand soaps and metered sprays, and both deliver unmatched service excellence with the “Best Warranty on the Planet.” Sandia has announced the consolidation of their family of brands, re-branded as Ultimate Solutions or “Us”!
  
For over 50 years, the Mercury Floor Machines division of Ultimate Solutions has crafted high durability, high performance floor maintenance machines to exacting standards. With a dynamic, expanding product line, Team Ultimate Solutions provides you with the finest global floor care solutions. Mercury Floor Machines believes that client excellence, premier quality and dynamic value, backed by their “Best Warranty on the Planet” program, are the key ingredients to their distributors’ ultimate success. They take pride in the fact that their high performance products are built to last in the United States! Mercury Floor Equipment has consolidated their current family of brands, now re-born and re-branded as Ultimate Solutions or "Us"!
  
Insulation removal and containment solutions for professionals.
Over the years, Meyer Machine Supply & Equipment has taken many steps to offer better service and superior quality to all their customers. Their goal is to provide you with a larger selection of products in their ever-growing industry. They strive for solutions by seeking out improved designs, adding new products, testing better methods, and investing in R & D. They strive for value by offering more complete systems, technical assistance, lower prices, and warranties that stand behind everything they sell. They strive for customer satisfaction by delivering the right products to the right place at the right price in a reliable, dependable, courteous way.
  
Hathorn builds the toughest plumbing and sewer inspection cameras on the market. Proudly designed and manufactured in North America.
Since 2003, Hathorn® has focused on manufacturing robust inspection products that are priced within the reach of your average plumber, but tough enough for contractors, municipalities, mining and petrochemical companies, industrial users and urban gas distributors. Driven by dedication to quality workmanship and a desire to remain truly North American made, Hathorn® designs and manufactures its products on site in Toronto, Ontario and Columbus, Ohio. Today Hathorn® has thousands of precision-built cameras in the field from California, to Canada, to Australia.
  
Diamond Blades & Bits, Abrasives and Concrete Cutting Equipment.
When you need the right sandpaper for your kitchen remodel or the right grinding wheel to streamline production in your plant, Norton delivers choices that matter to your workforce, the environment, and your bottom line. They look for ways to improve your working conditions and simplify the job by eliminating dust or noise, reducing costs by increasing the number of parts you can finish in an abrasive application, and considering the ergonomics of the application to improve worker comfort. Founded in Worcester, MA, as a small start-up in 1885 by seven entrepreneurs, Norton grew into a global leader in the abrasives industry, culminating in being acquired by industrial giant Saint-Gobain in 1990. Norton offers the widest portfolio of grinding, cutting, blending, finishing, and polishing solutions for all markets, materials, and applications with the most advanced and affordable technology. 
  
Wide range of Hydraulic Breakers, Hydra Pak, Couplers built to last and proven reliable.
FRD.USA, formerly Kent Demolition Tool, offers a complete line of reliable, cost-effective blasthole and rock drills, hydraulic breakers and rock breaking attachments. Their Rock Drill Division offers a complete line of blasthole drills and accessories for construction and quarry sites. Their drills are equipped with the latest innovations to ensure reliability, safety and ease of operation, including heavy duty undercarriages, high output compressors and dust collectors, advanced hydraulic and pneumatic systems and comfortable cabs. The Breaker and Attachment Division specializes in attachments for compact utility loaders, skid steers, mini excavators, backhoes and excavators. FRD USA breakers and attachments are built to last, with innovative features such as mono-block body design, the elimination of thru-bolts, and improved internal grease routing and patented dust intake prevention systems.
  
Virginia Abrasives' roots date back to the early 1970's, when a hard rock garnet mining business in the Adirondack mountains of New York decided to invest in the sandpaper manufacturing business. Their initial focus was aimed at producing the world's best sandpaper, using hard-rock garnet abrasives. Over time and due to customer requests, the company's markets as well as product lines have expanded into a broader offering for the construction trades. Now our home for manufacturing high quality abrasives and supplying dependable rental equipment is in Petersburg, Virginia. Celebrating their 50th year in business, they are poised to service the needs of flooring professionals and rental customers for many more years to come.
  
Utility vehicles, people moving vehicles, giant loaders, electric, gas and diesel.
Turf Star Western (TSW) has been serving as the west coast Toro distributor since 1922, covering Washington, Oregon, California, Baja Mexico, Northern Idaho, Northern Nevada and Alaska. In addition to Toro products, TSW carries other major lines of turf maintenance equipment, construction equipment and vehicles, including Club Car, Ventrac, Harper, Salsco and Foley Grinders. They serve golf courses and private clubs, professional sports teams and professional golf tournaments, in addition to tax-supported entities, colleges and universities, cemeteries, groundskeepers, landscape and construction contractors. They strive to help customers enrich the beauty and sustainability of their grounds through innovation and technology.
  
Makita Power Tools – Rental Proven Rental Strong.
The Makita U.S.A., Inc. Home Office is located in La Mirada, California, and operates an extensive distribution network across the United States. The Makita Corporation of America is located in Buford, Georgia, and is part of a global network of ten manufacturing and assembly plants in eight nations for Makita products used on job sites around the world. The product development team works closely with engineers on job sites to develop products that meet and exceed the demands of the American contractor.
Business News
In a recent episode of The Workplace podcast, CalChamber Labor and Employment General Counsel Bianca Saad and CalChamber Associate General Counsel Matthew Roberts discuss two recent California Supreme Court decisions on California’s Private Attorneys General Act (PAGA), Stone v. Alameda Health System and Turrieta v. Lyft, Inc. Significant changes were made to PAGA this summer, starting with a reform package spearheaded by the CalChamber and signed by Governor Gavin Newsom in July, Roberts says. Two recent California Supreme Court decisions provide further relief for employers.
CRA UPDATE
  
 
Welcome to the team, Ashley Fischer! We’re excited to have you as our new Social Media Director. Your vision and expertise will be key in shaping our social strategies and driving impactful engagement. We look forward to the fresh ideas and dynamic approach you’ll bring to our projects. Here’s to your success and a great start with us! Ashley can be reached at ashfischer@me.com.

Contact Jeff, Katie, and Connie with questions or ideas for the continued growth of our association. Visit the CRA website at www.calrental.org and see the opportunities available to help sustain and grow your business. Stay engaged with CRA!
 
Jeff Roberts, Executive Director
Cell: (909) 821-5998
 
Katie Marrs, Executive Assistant
 
Connie Roberts, Controller
 
CRA's Address: P.O. Box 757, Upland, CA 91785
Phone Number: (800) 272-7400