CRA eJournal
Meeting and Event News

  
 
CRA’s 4th Wednesday Rental Workshop will return via Zoom on February 26, 2025, from 2:30-4 p.m.
CYRP and Peter Sloan will be hosting this month’s workshop: HR Solutions Lab: Critical Employment Issues & People Centered-Practices
     Presented by California Young Rental Professionals and Peter Sloan, HR Solutions Lab focuses on addressing critical employment issues while promoting people-centered practices. By combining expertise in human resources with innovative solutions, it helps organizations navigate complex challenges and foster a supportive work environment. Their approach prioritizes the well-being and growth of employees, ensuring a balanced and effective workforce that drives organizational success.
     Training for the FREE MEMBER BENEFIT runs an hour. Participants have a chance to win a $50 Amazon gift card during the drawing held at the end of the workshop.
KATO Compact Excavator Sales, LLC
EDCO, Inc.
Rental Center News
A landmark Supreme Court decision. A polarized electorate. ESG in the crosshairs. These factors and others are putting Corporate America’s diversity efforts on defense like never before. Despite the scrutiny, these programs continue to receive strong support from employees, according to new survey data from The Conference Board. Indeed, 58% of US workers believe their organization devotes the appropriate level of effort and resources to their DEI initiatives; 21% don’t believe their organization’s efforts go far enough.
The study also explores the views of workers for whose benefit these efforts are intended: nearly half of women (49%) and Black (56%) respondents say they wouldn’t work for a company that does not take DEI seriously.
Vendor News
 
A special edition compact track loader from CNH construction brand CASE Construction Equipment was on display at the YouTube Theater in Inglewood, California, at the Helping Hands charity concert. Held on December 13, this annual event is organized by the rock band Metallica’s All Within My Hands charitable foundation. Following its debut, this custom-designed CASE TV450B compact track loader is destined for use at the ranch of Metallica frontman and co-founder James Hetfield. Hetfield commissioned the design as part of an equipment supply agreement with our CASE brand.
 
Point of Rental Software
Business News
  
United Rentals, Inc. and H&E Equipment Services, Inc. recently announced their entry into a definitive agreement under which United Rentals will acquire H&E for $92 per share in cash, reflecting a total enterprise value of approximately $4.8 billion, including approximately $1.4 billion of net debt. 
   Founded in 1961, H&E provides its customers with a comprehensive mix of high-quality general rental fleet including aerial work platforms, earthmoving equipment, material handling equipment, and other general and specialty lines of equipment. With approximately 2,900 employees and $2.9 billion of rental fleet at original cost, the company serves a diverse mix of customers across both construction and industrial markets through its network of approximately 160 branches in over 30 U.S. states.
   The transaction is consistent with United Rentals’ “grow the core” strategy, and legacy H&E customers will benefit from one-stop access to United Rentals’ specialty rental offerings across Fluid Solutions, Matting Solutions, Onsite Services, Portable Storage & Modular Space, Power & HVAC, Tool Solutions, and Trench Safety.
   H&E’s fleet, experienced employees and customer service footprint of branches across over 30 strategic U.S. states are complementary with United Rentals’ existing network. Importantly, the combination will increase capacity for United Rentals in key U.S. geographies.
   The combination will expand United Rentals’ rental fleet by almost 64,000 units with an original cost of over $2.9 billion and an average age of under 41 months, as well as roughly $230 million of non-rental fleet.
    United Rentals and H&E share many cultural attributes, including a strong focus on safety, a customer-first business philosophy, and best practices for talent development and retention. Critically, H&E employees will bring a wealth of experience to United Rentals, and will have greater opportunities for career development within the larger combined organization.
CRA UPDATE
  
Contact Jeff, Katie, and Connie with questions or ideas for the continued growth of our association. Visit the CRA website at www.calrental.org and see the opportunities available to help sustain and grow your business. Stay engaged with CRA!
 
Jeff Roberts, Executive Director
Cell: (909) 821-5998
 
Katie Marrs, Executive Assistant
 
Connie Roberts, Controller
 
Address: P.O. Box 757, Upland, CA 91785
Phone Number: (800) 272-7400