CRA eJournal
Meeting and Event News
  
CRA’s 4th Wednesday Rental Workshop will take return via Zoom on April 24, 2024, from 2:30 - 4 p.m.
BOMAG FAYAT GROUP will be hosting April’s workshop
“Compaction” 
Presented by Jacob Nahom
Get ready for an enlightening session on the 4th Wednesday of this month, where we delve into the essential topic of compaction. Hosted by BOMAG's very own expert, we will kick off with a review of last year's Compaction 101 training to build upon our existing knowledge. Then, we will equip you with key qualifying questions essential for rental company employees to ask when renting out compaction equipment. But that's not all; we will also explore the exciting future of compaction equipment and discuss current trends shaping its usage. Don't miss out on this valuable opportunity to stay ahead in the rental industry! Mark your calendars and join us for what promises to be an insightful session.
EDCO, Inc.
Rental Center News
 
Big Eds Equipment
Edward Macie
16391 Harwich Cir
Riverside, CA 92503
(951) 485-6684
Bigedsequipment@gmail.com
 
Ready Equipment Rental, Inc.
Steven Soliz
3969 N. Sierra Way
San Bernardino, CA 92405
(909) 886-4714
www.ReadyEquipmentRental.com
A new independent contractor rule from the U.S. Department of Labor (DOL) could spark an increase in misclassification lawsuits and make businesses less likely to hire gig workers, experts say. The final rule restores a previous multifactor standard that required companies to weigh a variety of economic factors together to determine whether a worker is an employee or an independent contractor. It took effect March 11.
Featuring: Kathryn DeVries (All Star Rents),
Kerri Costarella (Aba Daba Rents),
and Julissa Gutierrez (LGP Equipment Rentals)
    In case you have not had an opportunity to see this podcast, here's another chance!
The equipment and party rental industry has long been seen as a male-dominated field. However, in recent years, there has been a significant increase in the number of women entering and thriving in this business. To shed light on their experiences, challenges and successes, a new podcast has emerged—Women in Rental. The podcast features a diverse range of women and delves into the guests' personal journeys, from how they got started in the business to the lessons they have learned along the way. The participants share their insights and expertise in this industry.
   Thank you to Kathryn, Kerri and Julissa for sharing their experiences in rental!
Vendor News
 
National Equipment Wholesale
Darrell Hudson
1725 Spectrum Drive Suite A
Lawrenceville, Georgia 30043
(800) 771-0908
http://nationalequip-us.com
To CRA Members:
Data breaches, malware and distributed denial-of-service attacks are all becoming increasingly
worrisome threats for the rental industry. Cyber insurance is one option that can help protect your business against losses resulting from a cyber attack. The CRA is exploring a Master Insurance Policy for the members that will provide coverage in four critical areas:
1. Data Breaches: Cyber insurance can offer coverage for data breaches, including the costs of litigation, recovery and identity theft.
2. Reimbursement for Business Loss: An effective cyber insurance policy will insulate a company from these costs and provide reimbursement for any income that was lost due to a cyber attack.
3. Defense Against Cyber Extortion: Ransomware works by disabling the target’s computer or device and demanding payment to regain access. Cyber insurance offers an effective defense against these types of attacks, though, by allowing businesses to recoup the costs associated with cyber extortion.
4. Forensic Investigative Support: It’s imperative a business rectify the problem and implement preventive strategies, so it does not happen again. A cyber insurance policy will reimburse costs associated with a forensic investigation of the attack.
A Master Cyber Policy will provide the CRA Members with broad coverage at an affordable rate.
If you are interested in receiving a quote, please fill out the form provided.
  
Superior Rental Software. Your rental inventory management software and equipment rental software should be your most effective team member—with the fewest sick days. It should be smart, friendly and constantly anticipating your needs. Alert's development includes over 100 user-requested improvements every year, so our software knows exactly what you need because it was designed by rental businesses just like yours.
  
APT is a leading provider of outstanding tools for the construction and industrial markets. The APT brand has been synonymous with quality since 1938. For decades, the APT brand has represented quality, performance, and innovation in the pneumatic tool industry. APT’s product line offers a complete range of pneumatic tools. Superior performance, excellent product reliability, competitive pricing, ergonomic designs, and a great warranty are what makes APT an industry leader. APT distributors offer reliable service and support. Genuine spare parts for your tools are available worldwide, with short delivery times.
  
Heavy-Duty-Tillers, Trenchers, Mini-Skid Steers, and Tree Care Products. Since it’s beginning, the rental industry has been and continues to be Barreto’s primary customer base. Customers can expect high-quality equipment from the tillers, trenchers, stump grinders, log splitters, wood chippers, and mini-skid steers that Barreto manufactures. All equipment is designed from a mechanic’s perspective, ensuring not only ease of use for the customer but also easy maintenance and accessibility when repairs are necessary. In addition, excellent customer service is a given. Barreto has a heart for their customers and works hard to instill their philosophy of prioritizing relationships and customer service in each team member.
  
Rollers, Soil Compactors, Road Rollers. CORNIVER provides ride-on vibratory rollers that are versatile for a variety of uses. Corniver vibrating rollers are designed and built to withstand the severe requirements of the rental industry. They are heavy duty machines and have been used with great success on construction sites to compact clay, sand, or gravel. Corniver invests in top-quality components and materials and they employ the most reliable drive motors, pumps, and hydraulic parts. All Corniver vibrating rollers offer exceptional visibility of the working area and are the safest to operate due to the lowest center of gravity in their class.
  
Hydraulic Attachments. Epiroc is a global productivity partner for mining and construction customers. With ground-breaking technology, Epiroc develops and provides innovative and safe equipment, such as drill rigs, rock excavation and construction equipment, and tools for surface and underground applications. The company also offers world-class service and aftermarket support as well as solutions for automation, digitalization, and electrification. Epiroc is based in Stockholm, Sweden, and has around 18,200 passionate employees supporting and collaborating with customers in around 150 countries.
  
Earth Auger & Trencher. For equipment that’s versatile enough for a variety of jobs and tough enough to stand the test of time, get Groundhog Equipment. Their compact machines are maneuverable and easy to operate, increasing efficiency on any job site. Get quality, dependability, and value. Groundhog works with you to understand your needs and customize your equipment so that it meets your exact specifications. As a family owned company, Groundhog is proud of their customer service and they work with each customer individually to help find the right equipment for your needs.
  
Hitachi Global Air Power offers a full range of integrated compressed air solutions including:
Oil Flooded Industrial Air Compressors, Oil Free Air Compressors, Portable Air Compressors, and Aftermarket OEM parts and fluids. This product portfolio is engineered to provide ultra-high efficiency compressed air products and connected solutions that help achieve more energy savings and operational efficiencies.
  
Linens for purchase & sub-rental – New Colors. Jomar linens, recently under new ownership, has been in business since 1982. We manufacture wholesale table linens and accessories for the special event industry. We are extremely proud of our customer service and attention to detail.
  
Rental Equipment Coverage and Compliance Services for Equipment Dealers. Unlike many damage waivers, our Rental Equipment Protection (REP) plan offers all-risk coverage that benefits both equipment dealers and their renters. REP will cover just about any circumstance you can imagine and will do so without asking our customers to take on any extra risk.
  
Hydrostatic Test Pumps, Post Hole Diggers & more! The inventor of the original Hydrostatic Test Pump, RICE Hydro is the obvious choice for all your pump and testing needs. For more than four decades, RICE Hydro has been the industry leader in design and manufacturing of superior quality products. Their systems are versatile, dependable and have the highest level of customer satisfaction. Over the years our product line has evolved to include, not only Hydrostatic Test Pumps, but also Fire Hose Testers, Post Hole Diggers, Hand Test Pumps and Shoring Pressure Pumps. Serving the needs of commercial, residential, municipal, industrial, military and ALL types of contractors, RICE Hydro provides clients with exceptional testing, pumping and digging solutions.
  
Robinson Oil Corporation owns and operates 36 retail convenience stores under the flagship brand Rotten Robbie. They are members of the nation's largest and most progressive commercial fueling networks; Pacific Pride, CFN, and Fleetwide, offering thousands of fueling stations nationwide. ROC specializes in commercial fleet fueling programs customized to fit your organization's specific needs. ROC provides fuel management solutions for small to large business fleets, over-the-road transportation companies, and government agencies, designed to lower the total cost of fueling.
  
Rouse Fleet Manager is a software platform that allows you to upload and store your equipment inventory, access meaningful market insights about your machines and consign to the Ritchie Bros. marketplaces when it’s the right time to sell. Enjoy a clean and intuitive user experience, advanced market insights, a fully featured native mobile app, and a simple way to access selling channels. Rouse Rental Insights provides Cat-Class level comparisons of rental rates, utilization, and other key performance metrics to industry benchmarks for rental companies and dealers. Discover valuable pricing, utilization, and market share comparisons to grow your business.
  
Mobile Elevated Work Platforms. Skyjack proudly provides quality engineered, simple, and reliable access and material handling equipment globally, so that companies can maximize utilization and their return on investment. All of Skyjack’s products are designed to be easy to service and maintain. By keeping the design simple, and using proven technology, reliability and ease of service is common to all Skyjack products. Because of this, Skyjack machines offer the rental industry’s best lifecycle value through low cost of ownership, ease of service and maintenance, all while retaining high residual values.
  
Hydraulic Breakers, Compactors, Augers, Demolition Tools. Toku's Striker Breakers and equipment are durable and reliable and will provide long-lasting use for your customers and generate profit for years to come. Move into the high-end equipment rental business by offering all of our great products for construction and demolition. Offer stone, rock and concrete breakers in a variety of sizes, soil compactors, post pounders, shears, augers and more. Toku has breakers and hydraulic tools for all size excavators and equipment including Bobcat and others.
  
TVH Americas is a leading provider of quality replacement parts and accessories for the material handling, industrial and light construction equipment industries. Parts specialist since 1969. You can choose from over 47,000,000 items for material handling, industrial vehicles, and construction and agricultural equipment. Wherever in the world you’re based, TVH is committed to delivering products and services to keep your equipment running smoothly. We’re headquartered in Waregem (Belgium), have a regional main office in Kansas (US), and operate from 81 branches across all continents.
  
VCES has been a construction equipment dealer for 50 years, offering high-quality equipment and parts, reliable rentals, and exceptional service and support. VCES is a leading customer focused dealer of construction equipment & related services in California. Operating from seven locations, our company including our highly trained and professional staff represent reputable and respected brands.
Business News
Contractor Josey Parks told several thousand attendees at a recent tradeshow in Las Vegas that they need to embrace artificial intelligence; otherwise, they could find themselves out of business.
   “AI for good will make our lives so much better,” said Parks during his keynote presentation on artificial Intelligence. “We need to accept it and move forward.”
   But contractors don’t need to become coders. “You just need to open your mind to what’s coming and how to prepare your business.”
   “AI and machine learning are advancing rapidly,” he said. “Adoption will continue despite skepticism.” AI offers opportunities for businesses to improve efficiency, insights and decision making. And although they may not know it, roofing companies use AI in the form of automated scheduling, damage detection and predictive analytics, Parks said.
   “Think of ways to use it in your business,” he added. “With all the changes that are coming, you have to figure out how to use it.”
Source: ConstructioNext
The Center for Jobs and the Economy has released a special report that responds to WalletHub's assertion that California ranks low in state tax rates. The reality is clear: California is a high tax state, as demonstrated by its consistently high contribution to total state taxes and its ranking as the highest state tax state in both 2021 and 2022. For additional information and data about the California economy visit www.centerforjobs.org/ca.
   California is a High Tax State. The extent to which this statement is true is often obfuscated by the approach taken in different comparisons that look at tax rates or only a select number of the many different taxes the state has chosen to impose. The results, however, are not so murky. At least part of the reason the state now lags on job creation, especially private job creation, is the degree to which state and local taxes divert employer resources away from investment, wages, and jobs, and as employees face higher costs both through the taxes they pay directly as well as business taxes passed on through prices to the ultimate payers.
Former U.S. Attorney General’s group suing California over emissions rule.
A group whose legal arm is led by former U.S. Attorney General William Barr is suing California over its Advanced Clean Fleets regulation requiring fleets to transition to zero-emissions trucks, beginning this year in the drayage sector.
   The American Free Enterprise Chamber of Commerce (AmFree Chamber), whose Center for Legal Action is chaired by Barr, and Associated Equipment Distributors (AED) filed the lawsuit on April 1. The ACF rule is also under fire from the California Trucking Association, which filed suit in October.
   “The ability to move people and products reliably and affordably is foundational to free enterprise and a functioning marketplace that serves American consumers,” said Gentry Collins, AmFree Chamber CEO. “The attempt currently underway by the state of California to ban liquid fuels and internal combustion engines is a major threat to the American way of life and terrible climate policy to boot.”
AmFree Chamber called the mandate “a power grab that seeks to regulate out-of-state truck fleets if they so much as cross the state line even once per year.”
Source: CCJ
Calendar
April 24, 2024 – Zoom
4th Wednesday Rental Workshop...more
 
June 12, 2024 – Escondido, CA
San Diego Territory Yard Party hosted by PDQ Rentals
 
June 19, 2024 – Santa Barbara, CA
Santa Barbara Territory Yard Party hosted by Milpas Rental
 
July 14 – 20, 2024 – Lake Tahoe, CA
Summer RV Campout... more

July 16 – 17, 2024 – Lake Tahoe, CA
Summer CRA Board of Directors Meeting
 
October 11 – 13, 2024 – Kernville, CA
The Phil Maxwell Memorial Manly Man Fishing Tournament... more
 
October 14, 2024 – Bakersfield, CA
CenCal Territory Yard Party hosted by B S & E Rents
 
October 15-16, 2024 – Bakersfield, CA
Fall CRA Board of Directors Meeting
 
November 8, 2024 – Corona, CA
CRA / RSIF Annual Golf Tournament at Eagle Glen Golf Club... more
  
January 12, 2025 – Las Vegas, NV
Winter CRA Board of Directors Meeting
 
Jan. 12 - 15, 2025 – Las Vegas, NV
CRA Rental Rally Tradeshow... more
 
CRA UPDATE
This month, we asked members about subrenting to other rental companies ... do they subrent, and if so, what items do they subrent and what items do they not subrent, and what is their pricing structure for subrentals?  If you have additional ideas for surveys for CRA members, please email CRA at info@calrental.org. 
Ron Slay from All Star Rents in Fairfield, CA, is the winner of the April Survey Drawing.
Congratulations, Ron!