All Star Rents Announces Change in Executive Leadership
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All Star Rents, a premier family-owned equipment rental company with 13 locations in Northern California and Nevada, recently announced the appointment of Kathryn deVries Mitchell as CEO. Mitchell, CFO since 2008 and a third-generation rental owner of the company started in 1962 by her grandfather, Ted deVries, replaces former CEO John Wooten. "We’d like to acknowledge the great work done by John Wooten for the past 17 years," said Mitchell. "He led us out of the recession and established All Star as one of the leaders in the region. I worked with Wooten and my father, Ken deVries, for the last 10 years and the tough decisions to bring a company of our size out of such a downturn will stay with me the rest of my career."
Besides her experience as an accountant at one of the Big Four accounting firms, as well as her ten years as All Star Rents CFO, Mitchell brings the irreplaceable knowledge derived from many years of real-life education from her family. Mitchell’s family imparted the significance of watching the key metrics for their business to keep it profitable, as well as the importance of community and being local, two concepts Mitchell has embraced in her position as CFO. Kathryn deVries Mitchell is also on the California Rental Association board, a position held by both her father Ken deVries and her grandfather Ted deVries, and she is the head of the Insurance Committee for that association.
"Our goal for All Star Rents will be to focus on getting back to the basics of rental, which emphasizes being family-owned and local. To accomplish that, we wanted more family involvement," Mitchell explained. "Rental all comes down to three things: good equipment, caring and driven employees, and clean and operational facilities – that’s our focus and how we will take All Star to the next level."
About All Star Rents
All Star Rents, a leader in "renting local" at 13 locations across Northern California and Nevada, serves both homeowners and businesses by offering sales and rental of equipment and vehicles – from aerial and material handling, to lawn and gardening and floor prep. Founded in 1962 by the late ARA Hall of Fame inductee Ted deVries, All Star Rents is headquartered in Fairfield, California.
Contacts:
All Star Rents
Corporate Headquarters
2525 Clay Bank Road, Fairfield, CA 94533
Phone: 707-429-3884
Fax: 707-595-4987
