1. What type of Rental Business do you have?
General Rental: 65% (15 responses)
Party Rental: 7% (4 responses)
Both: 17% (4 responses)
2. What are the 3 most popular items that you rent?
The first most popular rental item: (23 responses)
• 19’ Scissor Lifts (2 responses)
• Chippers
• Trailer
• Telehandlers
• Excavators (2 responses)
• Dump Trailers
• Trencher
• Linens
• Cut off saw
• Chairs
• Skid Steer Loaders
• Small tractors
• Scissor lifts (2 responses)
• Electric Breakers
• 10x10 popups
• Light towers
• Electric Jack Hammers
• Tables (2 responses)
• Atrium Lifts
The second most popular rental item: (22 responses)
• Compactor Vibratory Plates
• Excavators (3 responses)
• Linen
• Skid steers (3 responses)
• Loaders
• Trailers
• Tables (2 responses)
• Electric hammer
• Mini Excavators
• Scissor lifts (2 responses)
• Mini Skid Steer Loaders
• Chairs (3 responses)
• Generators
• Warehouse forklift
The third most popular rental item: (22 responses)
• Mini Bobcat
• Aerial Lifts
• Tables
• Generators
• Dozers
• Track loaders
• Concrete saws
• Electric hammer
• Chairs
• Plate compactor
• Tablecloths
• Vibratory plates
• Mini excavator (2 responses)
• Trailers
• Skidsteers (2 responses)
• Water trailers
• Stump grinders
• Tents
• Canopies
• Forklifts
Additional comments (9 responses)
• Based on time utilization.
• It is seasonal, though, but we rent these three items every day.
• Trailers used with and without our equipment.
• Best ROI.
• Compact equipment becomes more popular every day.
• May change from time to time.
• This time of year, demand exceeds our supply.
• Party, it’s tables and chairs.
• Also linens.
3. Do you believe your most popular items are your most profitable?
Yes: 68% (15 responses)
No: 23% (5 responses)
Maybe: 9% (2 responses)
WHY? (16 responses)
• Rental rate vs. equipment cost.
• ROI. (2 responses)
• All of my most utilized items have a dollar ROI of over 50% for last fiscal year.
• Quite busy and not too many repairs.
• Low ownership cost and great utilization.
• Rental rate compared to value.
• Linens bring in the most revenue but are most labor intensive.
• ROI usually pays for themselves in the first month.
• They constantly go out.
• ROI is much higher on airless or pressure washer.
• Electric breakers pay for themselves in a few rentals and require little maintenance.
• When we can keep repairs down.
• Popular doesn’t mean high ROI.
• Faster ROI on other equipment.
• Tables can be used for years with repairs
4. Additional comments
• Tables and chairs are our bread & butter.
5. Survey ideas
• Ways to improve company culture.
• What "extras” do you give employees at year end?
• What kind of ongoing training / frequency do you do?
CRA
http://www.calrental.org/