“Any independent rental company now has the ability to compare themselves financially and operationally with their peers,” stated PEG founder Dan Crowley. Josh Nickell, PEG Board member, launched PeerTech in 2020 and signed exclusive contracts with Baromitr.com to automate Peer Groups Quarterly Scorecard. “You don’t have to be a Peer Group member to benefit from the Quarterly Scorecard; it's available to all rental companies,” clarified Josh. Crowley initially focused the reports on Sales Growth Rates, Employee Productivity, Cash and Debt. “We will be adding Dollar Utilization in the new year, but it has been amazing for our members to see how they are doing versus the general population of rental businesses and be able to filter based on ARA region, number of locations, or sales volume.”
Michelle Nelson, MK Equipment, in Oahu commented, “I like to filter to see how all single store operators with over $3MM rental are doing, since that is our business goal.” Josh adds, “We see owners filtering by things like all reporting companies with over three locations but doing over $5MM annually, or single store locations at $2MM or less, they are literally just toggle buttons to change the view.”
The product was beta tested by about 13 ARA peer groups in both Equipment Rental and Party and Event. “During the pandemic, these operators knew exactly what was happening with rental volume in different regions of the country, it was amazing,” concluded Josh.
Pricing is currently set at $300 per quarterly report.
Peer Executive Groups, recently named Emerging Business of the Year 2020 by the LV Business Journal, GameChanger Awards, runs 19 peer groups in Equipment Rental, Party & Event, and Equipment Dealer industries. Approximately 200 owners and employees participate in their Business Advisory Group meetings and roundtables.
CRA
http://www.calrental.org/