Nov. 4 – West Coast Equipment kicks off the tournament Thursday evening with a GLAO/Inland Territory meeting. The evening begins at 6 p.m. with a yard party featuring several CRA vendors. Dinner will be catered by JuHa, a Bobby Flay Rib Cook Off contestant! Rounding out the evening will be guest speaker Drew Delaney with Associates Environmental. Delaney is a CARB, PERP, off-road, and all related items expert. He will give an overview of all the regulations, answer questions, and tell us his thoughts on the future of California Air Resources Board mandates.

 

Nov. 5 – CRA’s sixth annual Golf Tournament provides vendors and rental centers a fun day of networking while raising funds for the Rental Services Industry Foundation. RSIF is a nonprofit organization dedicated to providing college scholarships, educational projects and disaster relief to CRA members. Competitions, games and vendor displays will be along the course at Eagle Glenn Golf Course for the enjoyment of the golfers. A reception follows with awards and a raffle. New this year is a cigar bar and whiskey tasting!

 

Nov. 5 – California Young Rental Professionals (CYRP) will host a post-golf social event at nearby Shamrock’s Grille and Pub, featuring appetizers, networking and karaoke for CRA members!

 

Elston Hay & Grain, Inc.
John Elston
2220 Main St.
Ramona, CA 92065
(760) 789-5020
www.ElstonHayAndGrain.com

CRA’s next Fourth Wednesday Rental Workshop will take place via Zoom on Oct. 27 from 2:30-4 p.m. A workshop titled “First Line of Defense – Qualifying the Customer” will be presented by City Rentals and EPIC. This workshop will cover how to properly qualify the customer through the beginning of the rental process, what qualifying questions to ask and best practices for properly writing a rental agreement.

 

Training for this FREE MEMBER BENEFIT runs for an hour and is followed by a Q & A session. Participants have a chance to win a $50 Amazon gift card during the raffle held at the end of the workshop. Thank you, City Rentals and EPIC, for sponsoring this workshop!

Crime Prevention Program of Southern California (CPP) is on the forefront of construction industry crime prevention in Southern California. CPP was founded in 1984 and provides law enforcement with support and resources to assist with identifying heavy equipment, locating victims of theft, and helping with construction-related investigations. It has assisted in the recovery of equipment worth more than $46 million dollars. CPP's mission is to protect their members’ assets from theft and fraud. As the liaison for our members with our law enforcement partners throughout Southern California, CPP offers time-tested marking methods, free training, seminars, and ongoing support to assist in the prevention, reporting and potential recovery of our members’ stolen construction equipment.

Seventy percent of employers report mental health challenges among their employees, 52% report substance misuse or addiction, and 72% say mental health stigma blocks care. These are some of the findings in new research provided by The Hartford, a workers' compensation insurance company. While the national study showed employers have strived to support workforce well-being and foster a more compassionate workplace, employers and workers are divided in key areas about mental health in the workplace:

 

Eighty percent of employers said their company culture has been more accepting of mental health challenges in the past year, but only 59% of workers agree. Seventy-nine percent of employers said they have an open and inclusive environment that encourages a dialogue about mental health, compared to 52% of workers who agree. Seventy-seven percent of employers said leadership at their company encourages conversations about mental health, compared to 56% of workers who agree. And 78% of employers said workers have flexibility in their schedule to get the mental health help they need, but just 58% of employees agree about this flexibility.

 

These divergent perceptions indicate the pervasiveness and power of stigma as well as the continued need for education and communication about mental illness and addiction.

Bidadoo Auctions
Anthony Krueger
101 Thirrd Ave. S.
Kent, WA 98032
(562) 249-4015
www.bidadoo.com

 

CMT Equipment Co, LLC
Craig Truscelli
1576 Ninth Ave.
Sacramento, CA 95818
(916) 337-4498
www.CMTEquipmentCo.com

 

The OnHold Experience
Mike Rosslow
18124 Wedge Parkway, No. 454
Reno, NV 89511
(877) 412-4653
www.TheOnHoldExperience.com

Thank you to our tournament sponsors! A few sponsorships are still available for CRA’s sixth annual Golf Tournament held Nov. 5 at the Eagle Glen Golf Course in Corona, California. We are very excited about the two new events with sponsorship opportunities that were added recently. Both will be held during the reception.
 
Cigar Bar Sponsor: $1,000 – Two opportunities
Cigar rolling and presentation provided by CB Cigars

 

Whiskey Tasting Sponsor: $500 – Two opportunities
Whiskey tasting table with five whiskey samples.

 

CLICK HERE for an updated Sponsorship Form. This would be a nice accompaniment to your trade show activities with CRA.
 
CRA hosts this fundraising golf tournament for the benefit of its foundation, Rental Services Industry Foundation (RSIF), whose purposes are to provide college scholarships to students interested in the rental industry, to help support members in need of disaster relief, and to provide rental-related educational projects. RSIF is a nonprofit organization. In adition to raising funds for RSIF, the golf tournament serves as a networking event for the equipment and event rental industry.

CRA’s 2022 Equipment and Party Rental Rally Tradeshow will be held Jan. 20-22, 2022, at the South Point Casino Hotel & Convention Center in Las Vegas, Nevada! Visit www.RentalRally.com for more information.

 

Thank you to our 2022 Rental Rally Tradeshow Sponsors! Sponsorships are still available for the Tradeshow — 10 levels are available, ranging from $400–$5,000: Floor Decals • Friends of CRA • Diamond Jubilee Commemorative Gifts • Gala Sponsors • Major Sponsors. CLICK HERE for a Rental Rally Tradeshow Sponsorship Form.

 

Exhibitor booth space is still available too — Reserve your booth today! Thank you to the exhibitors that have already signed up. Click on “Learn more” to see the exhibitors signed up to date.

Airman Generators and Air Compressors, Off-grid Grid-to-go Power Supply System, MAC3 Pneumatic Tools, and more. Alliance North America (ANA, Inc.) is proud to be the North American supplier of AIRMAN Air Compressors and Generators, MAC3 Air Tools, and Grid to Go Hybrid power systems. With a large parts inventory and more than 90% of all orders shipping within 24 hours, you never have to worry about spare parts. ANA helps keep your fleet in top condition with our friendly support department, who are always ready to help and to be a resource by providing training on our equipment.

Hand-held Pneumatic Tools. APT is a leading provider of outstanding tools for the construction and industrial markets and for decades has represented quality, performance, and innovation in the pneumatic tool industry. APT’s product line now offers a complete range of pneumatic tools, hydraulic tools and portable power. Superior performance, excellent product reliability, competitive pricing, ergonomic designs, and a great warranty are what makes APT an industry leader.

Air Compressors, Hand-held Tools, Diesel & Gas Generators, Pumps, Light Towers. Since 1901, the Chicago Pneumatic name has represented reliability and attention to customer needs as a global manufacturer of power tools, air compressors, generators, light towers, and hydraulic equipment for professional and industrial applications. It represents products that are engineered for high performance. In addition to pioneering design, high-impact technology and durability, Chicago Pneumatic means customer value. 

Fleet & Safety Management Solutions. GemOne's modern telematics systems empower you to track your vehicles, boost efficiency, operate more safely, and avoid unexpected downtime. Whether you’re in material handling or mixed-fleet management, or whether you’re a rental company, a dealership, or an end user, GemOne can connect any make or model of machine on one single platform, maximizing what you can do with an individual vehicle or a fleet of thousands. And through that one single platform, GemOne offers you valuable business data, great user experience, continuous support, and worry-free scalability. Built on over 50 years of experience, GemOne is the smart telematics solution to boost your industrial fleet efficiency.

Light Construction Equipment. Founded in 1973, Multiquip is one of the largest, most diversified manufacturers and suppliers of world-class quality products and solutions for the construction, industrial, telecom, government, non-commercial, aerospace, entertainment, and oil and gas exploration markets. Multiquip's comprehensive product portfolio encompasses light to medium construction equipment, power generators and lighting. Servicing customers worldwide, Multiquip distributes its products in more than 70 countries through thousands of authorized distribution partners.

General Equipment, Party Equipment, Power tools, Portable Heaters. Portable Heater Parts (PHP) was started in 1981 as a parts supplier to the rental and construction supply industry. Now, PHP has grown into the largest single source for heaters, parts, and supplies. Why choose PHP? Name brand selection — HeatStar, L.B. White, Master, Universal and Space Ray, just to name a few; superior customer service — a state-of-the-art call center is staffed by knowledgeable customer service representatives; top-of-the-line technical service; and location — a warehouse strategically located to provide your order very quickly!

Portable Event Furniture such as Tables, Chairs, Dance Floor & Lecterns for all your rental needs. Our flexible furniture is ideally suited to your constantly evolving flexible environment. We make spaces usable and keep people happily interacting, creating and thinking. Plus, we manufacture Revolution® training tables and other flexible furniture. Most of what we sell is produced and shipped directly from our Pennsylvania factory.

Authorized CASE CE distributor in California with seven Locations for new and used parts and service. Sonsray’s divisions are spread across two separate industries: The construction industry and the refrigerated transport industry. In 2010, Sonsray Rental & Leasing was founded, and with it the Sonsray brand, to provide a high quality rental and leasing option for refrigerated transport customers. In 2012, Sonsray expanded to include the construction equipment industry. Sonsray Machinery stretches the length of the West Coast, serving customers from Washington to Arizona. By 2014, Sonsray Inc. was established to house company divisions under one corporate roof. Sonsray Rentals joined the family in 2019 to better serve customers interested in machinery rentals.

Rental Tough Heavy Duty Attachments. Star Industries is the leading manufacturer of heavy-duty machinery attachments for the construction and building industry. Star's attachments for forklifts, cranes, skid-steers and other machinery turn one machine with a specific role into a generalist that can do the work of dozens — and at a fraction of the cost. Star employs well-trained, knowledgeable and highly motivated personnel — and retain them through respect for their skills, fair treatment, fair pay, and good working conditions.

Alert Rental, a leading supplier of rental management software, is pleased to announce the promotion of John Fusco Jr. to Sales Manager. With over 30 years of experience in rental software sales, over a dozen of those with Alert, Fusco is highly qualified and ready to take on new challenges. His interpersonal skills and insights into the rental industry will continue to guide Alert in their mission to provide superior rental technology. “I’ve noticed over the past decade-plus how Alert’s longevity is directly tied to our customer-centric company. Our staff is accessible, our clients have impacts on the changes we make to our software, and everyone continues to work together,” said Fusco. His many achievements since he joined the Alert team include building relationships with hundreds of rental operators, demonstrating that Alert’s rental software is the best in the industry, and bringing his innovative product ideas to management.

Mi-T-M Corporation, a privately held company founded by A.J. Spiegel in 1971, announced plans to share ownership with employees by becoming owned by a 100% Employee Stock Ownership Plan (ESOP). Mi-T-M is recognized worldwide as a leading manufacturer of industrial equipment, including hot and cold pressure washers, air compressors, portable generators, and water treatment systems. Mi-T-M Corporation sells this equipment into the rental, construction, paint and contract cleaning industries. As an employee-owned company, Mi-T-M Corporation will continue to operate under the same business model and management structure as it has for the past 50 years.

HBS Systems, a leading provider of web-based equipment dealership management solutions and rental software, will introduce NetView ECOM, a streamlined e-commerce interface, to Kubota dealers at the Kubota Connect 2021 annual conference next week. This solution will provide equipment dealerships an easy way to monitor and process sales orders from multiple OEMs and channels in one place.

Part of the Ahern International division owned by Don Ahern, Ahern Denmark is the exclusive provider of sales, service and spare parts for Snorkel™ mobile elevating work platforms, telehandlers and material lifts, and DENKA Lift and EuropeLifttrailer-mounted lifts for Denmark. Ahern Denmark was formed following Ahern International’s acquisition of the majority of KH Lift ApS on April 1, 2021. It has since invested in growing the team to 12 employees, holding increased new machine and spare parts inventory for faster local customer support, and has put additional service vehicles on the road to provide improved rapid-response technical support to customers across Denmark. The company is also partnering with independent service providers to bolster its customer support.

Snorkel is proud to unveil its ninth model in its lithium-ion battery powered family of rough terrain mobile elevating work platforms and telehandlers. The new Snorkel A46JRTE makes its global debut today at Vertikal Days exhibition in the U.K., becoming the company’s first lithium powered boom lift. It joins eight other lithium-powered Snorkel models which have been introduced since late 2019, including the SL26RTE and SL30RTE electric speed levels, the S2255RTE, S2755RTE, S2770RTE, S3370RTE and S3970RTE electric rough terrain scissor lifts, and the electric SR5719E/SR626E compact rough terrain telehandler.

This year, family-owned custom truck equipment and trailer manufacturer Ledwell celebrates their 75th year in business. Headquartered in Texarkana, Texas, the company was founded in 1946 by Buddy Ledwell and his father. After returning from WWII, Buddy and his father L.W. Ledwell Sr. started a lumber company called Ledwell & Son. One day Buddy needed a certain kind of trailer to haul lumber, so he rolled up his sleeves and welded the frame he needed to get the job done. A neighboring farmer saw the trailer and asked, “Where’d you get that? I need one!” So, Buddy built it for him. Today, Ledwell builds custom trailers and truck bodies for just about every industry—from water and feed trucks to hydraulic trailers and vacuum—for customers all over the world. If a need arises for a truck or trailer to perform a job or haul a particular piece of equipment or product, Ledwell finds a way to create a solution.

Snorkel™, a leading global manufacturer of mobile elevating work platforms is pleased to announce the release of its upgraded line of mid-sized telescopic boom lifts. All Snorkel mid-size telescopic boom lift models will feature a new dual envelope design as standard, delivering higher lifting capacities on all six models.The Snorkel 400S, 460SJ, 600S, 660SJ and 600S and 660SJ All-Terrain have been fitted with a newly designed, globally-compliant jib boom. Measuring 5 ft. 6 in. (1.67m), the new jib boom reduces the stowed length of the unit for ease of transportation, while enabling higher lifting capacities.

Regulatory Up-date: CARB is working on a rule to eliminate all forklifts with internal combustion engines because of the Governor’s executive order. Their current timeline is to have the rule designed and submitted to the CARB Board in seven months. The California propane industry is actively opposing this since propane is cleaner for the environment than electricity. We need your help!

Rob Lapsley, president of the California Business Roundtable, which led the fight to defeat Proposition 15, the $12 billion split-roll tax increase on the November 2020 ballot, issued the following statement in response to a new split-roll ballot measure submitted today to the Attorney General:

 

“The voters of California already made their position on higher taxes clear last year when they defeated Proposition 15, the largest property tax increase in California history. Today, all Californians continue to pay the highest cost of living while businesses are struggling with a sluggish recovery, a crippling labor shortage and a new tax increase to pay off the massive state-created debt in the Unemployment Insurance Fund. While California needs housing reforms to increase supply and improve affordability, a huge tax increase on homeowners, small business owners and renters is not a solution. We are ready to mobilize our broad coalition to once again defeat this measure in 2022.”

Oct. 20-21, 2021 – Las Vegas, NV
CRA Board and Committee Meetings

 

Oct. 21, 2021 – Corona, CA
CCPP of SoCal Ocktoberfest at Malloy Racing... more

 

Nov. 4, 2021 Corona, CA
GLAO/Inland Territory Pre Golf Yard Party Hosted by West Coast Equipment... more

 

Nov. 5, 2021 Corona, CA
CRA Sixth Annual Golf Tournament... more

 

Nov. 5, 2021 Corona, CA
CYRP Post Golf Social at Sham Rocks more

 

Nov. 8 – 11, 2021, Mohegan Sun, Uncasville, CT
MATRA’s “The Tent Show”... more

 

Nov. 30, 2021 – Oxnard, CA
Tri-County Holiday Party at Tierra Sur

 

Dec. 1, 2021 – La Mirada, CA
Greater LA /Orange Holiday Party at Clearman’s North Woods Inn

 

Dec. 2, 2021 – Rancho Cucamonga, CA
Inland Holiday Party at Kings Fish House

 

Dec. 9, 2021 – Berkeley, CA
SFBA & Vintage Holiday Party at Skates on the Bay

 

Jan. 24-26, 2022 – Las Vegas, NV
CRA Rental Rally Tradeshow... more

Thank you to all who take time to participate in our surveys. CRA uses the information we gather to better serve you. If you have an idea for a survey for CRA members, please send your request to CRA at Info@CalRental.org. This month, we asked members about their forklifts and CARB.

Rick Meier, from Power Trip Rentals in Signal Hill, California, is the winner of the October Survey Raffle. Congratulations Rick!