CRA eJournal

Welcome to CRA's New Rental Center Member!

July 2024 -- Rental Center News

JV Clean Up Inc
11544 Ramona Ave.
Chino, CA 91710
(626) 986-8456

How Targeted Wellness Programs Can Reduce Workers Comp Claims

July 2024 -- Rental Center News

According to the Occupational Safety and Health Administration (OSHA), workers’ compensation costs U.S. employers nearly $1 billion per week, including indirect expenses like lost productivity, human resources support, replacement employee training, and reputational damage. Employee chronic health conditions are a major driver of those substantial workers’ comp costs. According to a study by Travelers Insurance, half of all U.S. workers have at least one chronic condition. Treating an injured worker with an underlying chronic condition costs employers twice as much as treating one without. Yet employers often underestimate the influence employee wellness programs can have on injury rates and workers’ comp claims.

Peer Executive Groups Names 2024 Equipment Rental Top Gun Winners

July 2024 -- Rental Center News

Peer Executive Groups (PEG) has named the winners of its 2024 Top Gun Awards. The Top Gun Award recognizes businesses who receive the PEG Award for Financial Excellence. The awards are given to the top 25 percent of rental operators based on financials verified by Peer Executive Groups. This is the sixth year that PEG has named companies for this prestigious award.

Peer Executive Groups Names 2024 Homeowner & Hybrid Top Gun Winners

July 2024 -- Rental Center News

Peer Executive Groups (PEG) has elected to recognize the best operators in their network that report their financials in the Hybrid/Dealer category. To qualify for this designation, Rental Sales amount to less than 70% of their total sales. Some of these members, in addition to Rental, submit performance results on Equipment Dealer Sales, Building and Material Sales, Hardware Sales, etc. These members have difficulty achieving the EBITDA as percentage of sales results of “pure rental” stores. This is a comfortable trade for most of these members as they have greater than usual sales and support more employees and overhead.
In 2023, Peer Executive Groups measured those Rental Operators focused on Homeowners as anyone who self-reported Homeowners as at least 35% of their total volume. The homeowner benchmark was comprised of over 30 peer group members. It is acknowledged by PEG that EBITDA achievement is more difficult due to increased employee costs servicing smaller and shorter contracts in general.

Welcome to CRA's New Associate Members!

July 2024 -- Vendor News

Cardoza Waste Parts Nation
837 Lexington Circle E
Des Plaines, IL 60016
(224) 435-1741
https://www.wastepartsnation.com

EP North America
4395 Diplomacy Rd
Fort Worth, TX 76155
(800) 428-0030
https://ep-equipment.com/en-us/blog/2024/02/28/epequipmentusa/

MTA Distributors Joins 2025 Rental Rally Tradeshow Exhibitors

July 2024 -- Vendor News

General Tool, Light Construction, Party & Event. MTA Distributors supply professional equipment, parts, and accessories for party, construction, and lawn & garden rental companies. MTA is dedicated to equipping customers with the tools they need to grow and be successful. Each of their sales and technical staff participate in on-site vendor training sessions so that they can provide unparalleled support for any piece of equipment you purchase from us. Their technical staff is constantly updating and refining the resources available on our website so that the answers to your questions are always a click or a call away. MTA Distributors is the regional Honda Engine and Honda Power Equipment distributor for Tennessee, Kentucky, Mississippi, Alabama, Georgia, Florida, Southern California, Southern Nevada, Arizona, and New Mexico.

Cardoza Waste Parts Nation Will Exhibit at the CRA 2025 Tradeshow

July 2024 -- Vendor News

Recover Asset Tracker & Rolling Lid System. With over 20 years of experience in the waste industry, Cardoza Waste Parts Nation is a family-owned company that provides unique and innovative solutions for waste management challenges. They are the exclusive distribution partner for North America of Rewald, a leading European baler aftermarket wear parts supplier. They also offer a range of products and services that enhance safety, security, efficiency, and sustainability in the waste & construction sectors. Cardoza has built strong personal and business relationships with OEMs, major waste haulers, municipalities, and inventors. The company has also contributed to product development, business development, and hauler sales team training. Cardoza's mission is to offer niche solutions that will make a positive impact on the environment and the community.

Best Trailer: Looking Forward to CRA's 2025 Tradeshow!

July 2024 -- Vendor News

Dump, Utility & Equipment Trailer. Best Trailer, Inc. has been manufacturing a line of high quality, heavy-duty, industrial trailers specifically engineered for the rigorous demands of the rental industry for 30 years. Best Trailer began as a home-based business with 1,000 square feet of manufacturing space. In 1999, Best Trailer, Inc. relocated to a new production facility on more than 11 acres in Grass Valley, enabling them to expand their line of trailers to include an affordable Pro Line built for the everyday user and Light Commercial Use. In addition, Best Trailer could now manufacture parts and perform contract manufacturing and private labeling for other industries. Also, the company added a powder-coating department to provide a long lasting finish to all of their trailers. This in-house service allows the customer the option for custom color choices. Additionally, each trailer built has the option to be hot-dipped galvanized for added protection. As an added bonus, included on-site is a parts/accessories store.

In 2016, Best Trailer took the initiative to go green. A state-of-the-art solar panel awning was installed as part of a renovation and expansion project, making Best Trailer both efficient and environmentally friendly.

JackJaw Construction Accessories, Inc. Will Exhibit at CRA's 2025 Tradeshow

July 2024 -- Vendor News

JackJaw Tent Stake Extractors. JackJaw Tent Stake Extractors. Construction Accessories, Inc. was founded in 2007 by Robert and Karen Anderson. Both Bob and Karen worked for Laserplane/Spectra Physics for 19 and 10 years, respectively. Their positions involved developing and marketing laser based products for construction and agriculture. An Australian friend and concrete contractor developed the patented “peg” puller for the Australian market. Construction Accessories’ initial product offering, the JackJaw® 100 concrete stake puller, was based on the peg puller. Since then, Bob has designed over 40 additional models to extract not only concrete form stakes, but also T fence posts, sign posts, ground rods, tent stakes, real estate signs, drill rods for nuclear density gauges, erosion control mat anchors, and more! Bob can provide the solution to your application problem. JackJaw® stake and post pullers are manufactured in the U.S.A. in Dayton, Ohio by Construction Accessories, Inc.

Michigan Pneumatic Tool Signs Up to Exhibit at CRA's 2025 Rental Rally Tradeshow

July 2024 -- Vendor News

Pneumatic Tooling and Accessories. Michigan Pneumatic Tool is a full-service air tool company celebrating 75 years as a leader in the design, distribution, manufacture, repair, and rebuilding of industrial air tools. At MPT we service construction, industrial, demolition, bolting, and foundry tools. Michigan Pneumatic Tool has an unrivaled parts inventory that includes brand name, hard to find, obsolete, and discontinued parts. We have the parts you need when you need them. MTA has pneumatic tools for all industries: petrochemical, construction, demolition, assembly, and rental.

New Senior Roles at Genie

July 2024 -- Vendor News

Euan Youdale, editor, Access International, reported on June 14:

In a series of changes in sales management at Genie, rental veteran Ben Bradshaw has joined the company as its new Executive Vice President of sales in North America, while new senior positions are announced in Europe. Ben Bradshaw, who was previously senior vice president at H&E Equipment Rentals, will combine his background in the rental industry and its customers’ needs to add to the strength of the Genie team, said the company.

Expanding on Bradshaw’s appointment, Genie said, “In addition to his strong industry background and deep understanding of the needs of equipment rental providers, Bradshaw has deep family roots in the equipment industry. “His dad, Bob Bradshaw, spent 22 years at Genie before retiring as Regional Vice President for Sales for the West Coast. Ben’s grandfather and Bob’s dad, also named Bob Bradshaw, spent nearly 40 years in the equipment and rental industry at Shepherd Machinery.”

“For nearly 60 years, since Bud Bushnell founded Genie in 1966, our customers have been at the center of what we do,” concluded Matt Treadwell, Genie Vice President of Global Sales. “These changes support that customer-first focus, and will help us strengthen our commitment to delivering not only the quality products our customers need from us, but also the quality customer experience and support that sets Genie apart as an industry leader, and true partner.”

Five Crucial Steps for Starting an Event Rental Business in 2024

July 2024 -- Business News

TapGoods (https://www.tapgoods.com/), a supplier of equipment and event rental-specific software, posted an article about starting event rental businesses on November 2023.

Is it worth it to start a party rental business? If you’re an entrepreneur seeking a highly profitable, low-cost business opportunity with endless potential, look no further than the equipment rental industry. From event and party rentals to heavy construction equipment, the rental industry is rapidly booming in 2023. But one market in particular stands out with impressive growth and potential for profit: the event/party rental sector. According to research, the Global Party Supply Rental Market is projected to reach a whopping USD 37.54 billion by 2030.

Party rental businesses enjoy a 10-15% profit margin for the inventory they rent out, which is higher than the average profit netted from average retail stores. Why? Rental businesses typically have lower overhead costs than traditional retail businesses. They don’t need to invest heavily in maintaining a physical storefront, which can be expensive in terms of rent, utilities, and staffing. Instead, they can operate from a warehouse or storage space, reducing fixed expenses.

So, is it worth starting a party rental business? It’s a resounding – maybe. Opening a small business is no joke; it demands dedication and some serious effort to get your business up and running. However, if you’re prepared to put in the hard work and are committed to making smart business decisions, then a rental business can present a valuable and profitable opportunity.

This article explores the five crucial steps you MUST follow when establishing your party rental business.

How to Properly Dispose of Worn-Out U.S. Flags

July 2024 -- Business News

With the 4th of July right around the corner, many Americans will proudly fly the U.S. flag at their homes and places of work. As a sign of respect, clean and damage-free flags should always be used—dirty, ripped, wrinkled or frayed flags should never be used. Also, when flags are damaged, they should be destroyed in a dignified manner. If you're ready for a new flag, don't just throw the old one in the trash—that's considered disrespectful. Just as there's etiquette for displaying Old Glory, there's also etiquette for disposing of flags in a dignified manner. Before putting up your flag, make sure it is in good condition. If it isn't, and it's time to get a new one, here is information about disposing of your old flag in a respectful manner.

Many state and county government offices and Veterans of Foreign Wars posts have flag disposal boxes outside of their buildings. Police stations also collect them. Once the disposal boxes are full, various organizations such as the American Legion, VFW, and the Girl Scouts and Boy Scouts collect the flags and hold flag retirement ceremonies. For more information about disposing of old flags, click on "Learn more."

Reminder: New Staff Contact Information, New Location, New Look

July 2024 -- CRA UPDATE

Listed below is the contact information for CRA's staff and CRA's new address.

Contact Jeff, Katie, and Connie with questions or ideas for the continued growth of our association. Visit the CRA website at www.calrental.org and see the opportunities available to help sustain and grow your business ... Stay engaged with CRA!

Jeff Roberts, Executive Director
Cell: (909) 821-5998
Jeff.Roberts@calrental.org

Katie Marrs, Executive Assistant
Katie.marrs@calrental.org

Connie Roberts, Controller

Connie.Roberts@calrental.org

New Address:
P.O. Box 757, Upland, CA 91785
Phone Number:(800) 272-7400
www.calrental.org

CRA’s 4th�Wednesday Rental Workshop—June 26!

July 2024 -- Meeting and Event News

CRA’s 4th Wednesday Rental Workshop will take place via Zoom on June 26, 2024, from 2:30–4 p.m.

“Sales Coach for the Rental World”
Presented by Elliott Vigil

Sales training in the equipment and party rental industry is crucial for success in a competitive market. With a diverse range of products and services, sales professionals need to be well-versed in the features, benefits, and applications of various equipment and party rental items. Training should focus on understanding customer needs, effective communication, upselling techniques, and building long-term client relationships. Additionally, sales training should incorporate knowledge about industry trends, pricing strategies, and competitor analysis to empower sales teams to adapt and thrive in dynamic market conditions. Ultimately, well-trained sales staff can drive revenue growth and enhance customer satisfaction, positioning rental companies for sustained success in the industry.

Elliott Vigil has over 20 years of sales experience in the construction and rental equipment world as the nationally #1 ranked sales rep... this workshop will definitely benefit your sales team!

Thank you to PDQ Rentals and Milpas Rentals!

July 2024 -- Meeting and Event News

A huge thank you to both

PDQ Rentals and Milpas Rentals for hosting the June territory meetings!

Your hospitality and efforts made them a success. We appreciate your commitment to bringing us all together.

Thank You to the June Territory Meeting Sponsors!

July 2024 -- Meeting and Event News

Thank you to EPIC Insurance Brokers and Consultants and to Paragon Insurance Holdings for sponsoring both of the June territory meetings held at PDQ Rentals and Milpas Rentals. Additional sponsors for the PDQ meeting were Sullair and Mako Equipment. Snorkel also sponsored the Milpas meeting. Thank you to these incredible sponsors! Their support is invaluable and helps CRA thrive. We're grateful for their partnership and belief in our mission.

In Memoriam: Jim Grasse

July 2024 -- Meeting and Event News

It is with great sadness that we inform you of the passing of our dear friend, Jim Grasse, who left us peacefully on Sunday, June 30, 2024. Jim was a third-generation rental person with a long and impressive history of service to many rental suppliers and rental businesses in many different capacities. Jim also played a prominent role in making the CRA what it is today; he touched the lives of many with his warmth, humor, and compassion. He will be deeply missed by all who had the privilege of knowing him.

CRA’s 4th Wednesday Rental Workshop • July 24, 2024 • 2:30-4 p.m • Via Zoom

July 2024 -- Meeting and Event News

"Phone Etiquette"
Presented by Paige Sachs

and sponsored by LocaliQ

In the equipment and party rental industry, phone etiquette plays a crucial role in maintaining professionalism and fostering positive customer relationships. Clear and courteous communication over the phone ensures that inquiries are handled promptly and accurately, leading to satisfied clients and potential repeat business. Polite phone manners also reflect the company’s commitment to excellent service, helping to build trust and credibility. Effective phone etiquette includes active listening, speaking clearly and professionally, and providing helpful information or solutions. By adhering to these practices, businesses in the equipment and party rental industry can enhance their reputation and stand out in a competitive market.

Welcome to CRA's New Rental Center Member!

July 2024 -- Rental Center News

Contractors Equipment Rentals, Inc.
P.O. Box 81017
Bakersfield, CA 93380
(661) 587-3111
https://cer-equipment.com/

Peer Executive Groups Names 2024 Event Top Gun Winners

July 2024 -- Rental Center News

Peer Executive Groups (PEG) has named the winners of its 2024 Top Gun Awards. The Top Gun Award recognizes businesses who receive the PEG Award for Financial Excellence, and the award is given to the top 25 percent of rental operators based on financials verified by Peer Executive Groups. This is the sixth year that PEG has named companies for this prestigious award.
“We apply owner compensation, expense, and rent tests to verify EBITDA and check financial reports and tax returns where appropriate. While our general population of event and tent rental averages EBITDA of 9.5% and a median of 9% - a significant drop-off due to labor cost increases, our Top Gun winners average 26% with a median of 23%,” stated President, Dan Crowley.

Survey Reveals Leading Causes of Distracted Driving

July 2024 -- Rental Center News

The Travelers Companies, Inc. has announced the results of its 2023 Travelers Risk Index on distracted driving, highlighting the dangerous behaviors that occur on U.S. roadways. While technology continues to be a leading cause of distraction, other top reasons include drowsiness, heightened emotions and work-related stress. Notably, 70% of survey respondents said that they believe distracted driving is more of a problem now than it has been over the past few years. That finding is underscored by estimates from the National Safety Council, which show that deaths due to preventable traffic crashes in 2022 increased by 18% compared with pre-pandemic levels.

Welcome to CRA's New Associate Members!

July 2024 -- Vendor News

Hapn

4522 W Village Dr.
Suite 1088
Tampa, FL 33624
877-212-7400
https://gethapn.com

Versatran, Division of Metalcraft of Mayville

2020 N. Spring Street
Beaver Dam, WI 53916
(920) 262-1800
https://www.versatran.com

EP North America Joins Exhibitors for CRA's 2025 Rental Rally Tradeshow

July 2024 -- Vendor News

Material handling solutions from lithium-ion class 1 forklifts to batteries, stackers, pallet jacks. EP Equipment is a leading global manufacturer specializing in lithium-powered warehouse equipment in Class I II and III. EP Equipment is renowned for innovative and groundbreaking products, and with in-house battery production, leads the category in lithium material handling innovation and offers a wide range of lithium solutions to fulfill the needs of a wide variety of applications from warehousing, distribution, retail, and logistics customers worldwide.

Mi-T-M-Corporation to Exhibit at CRA's 2025 Tradeshow

July 2024 -- Vendor News

Pressure Washers / Air Compressors / Generators & Inverters / Heaters / Pumps. Mi-T-M Corporation is a leading designer and manufacturer of high quality industrial equipment. Their equipment is engineered by one of the leading engineering teams in the industry. They employ the latest technology in laser cutters, ASME robotic welders, and 7-stage powder-coat paint systems, and their state-of-the-art facility spans nearly 1 million square-feet and includes 23 production lines with 11 in-line quality testing stations. Their quality assurance team follows each part from the initial fabrication to final assembly, and they work directly with component manufacturers to make sure they follow our strict requirements for quality.

CRA Welcomes GBS Linens to the 2025 Tradeshow

July 2024 -- Vendor News

Specialty Table Linens • Rent • Laundry • Sell. GBS is a full-service linen provider designed to work closely with business people and their frequent linen needs. We offer an unparalleled catalogue of everyday and upscale linens, covering their clients’ varied events from standard business conventions to the luxury tastes of fashion-forward brides. Their national presence allows them to respond quickly to client demands, no matter the color, size or scale. They partner with clients, providing merchandising assistance, custom manufacturing, and even linen usage data that helps them better serve their customers. After 35 years in operation, GBS understands the importance of reliability and they deliver it.

Welcome to Hapn – New CRA 2025 Tradeshow Exhibitor

July 2024 -- Vendor News

GPS Tracking & Asset Management. Too many people have been let down by poor experiences with GPS tracking technology that has failed to live up to the sales pitch. Prior to starting Hapn, many of the Hapn founders spent their careers working in this industry and experiencing these frustrations firsthand. They started Hapn with this clear mission: to radically transform the expectations for what GPS tracking could be. With this goal in mind, they listed six core promises that are central to providing an amazing GPS tracking solution: the most reliable hardware and software; the fastest alerts and live maps on the market; friendly, capable, and responsive support that is always willing to go the extra mile; no hidden fees; intuitively designed software that doesn’t compromise on power; and a promise to never stop innovating. These principles not only serve as a guide for their company, but also represent a pledge to customers.

Snap Lock Dance Floors Will Exhibit at CRA's 2025 Rental Rally Tradeshow

July 2024 -- Vendor News

Portable dance floors for weddings, events and home. For nearly four decades, SnapLock Industries has been at the forefront of manufacturing innovative and premium modular flooring products. Their commitment to excellence and innovation has set them apart in the industry, making them a trusted name for quality and reliability. What truly distinguishes SnapLock Industries is an unwavering dedication to producing high-quality, American-made products. Every step of the production process is meticulously managed in-house, from the initial engineering and design phases to the final shipment. This comprehensive approach ensures that every piece of modular flooring meets exacting standards of craftsmanship and durability.sulting in modular flooring products that are both innovative and dependable. SnapLock Industries is committed to delivering the best in modular flooring, crafted with care and precision in the U.S.A.

Kerridge Commercial System – Welcome to the 2025 CRA Tradeshow

July 2024 -- Vendor News

Powerful rental management software solutions. Kerridge Commercial Systems (KCS) provides specialized software, services, and support to deliver fully integrated trading and business management solutions to distribution, automotive and rental companies worldwide. With a unique depth of knowledge and experience, their wide range of clients includes wholesalers, distributors, suppliers, and retailers, from small dealers to multinational enterprises. Their unrivalled knowledge of your sector is based on over 40 years of experience. In addition, they have supported many of customers for over a decade, sharing experiences as their companies and markets have evolved.

Welcome to CRA 2025 Exhibitor National Flooring Equipment

July 2024 -- Vendor News

Surface Preparation Equipment. National Flooring Equipment was founded in 1968 by the Anderson family, who began designing surface preparation equipment, focusing on durability and long-lasting performance. The Olson family bought National in 2007, shifting the company’s primary focus to industrial-grade surface preparation and floor removal equipment. Over time, larger floor removal equipment was introduced, expanding their operations, reputation, and customer base. National now has over 50 patents registered in the United States and around the world. The company is proud of the customer service they provide; it’s not unheard of for a representative to personally deliver a piece of equipment when a contractor needs it quickly to complete a project.

Sinoboom North America, LLC to Exhibit at the 2025 Rental Rally Tradeshow

July 2024 -- Vendor News

Quality reliable access (AWP) equipment backed by full service. Founded on February 28, 2008, SINOBOOM specializes in the research, manufacture, sales and service of a wide range of access solutions. Since its entry into the market, SINOBOOM has achieved a number of awards and certifications in recognition of the brand’s quality and achievements. SINOBOOM products are widely used in stadiums and plants, petrochemical sites, shipbuilding, municipal works, ports, complex construction, commercial maintenance and more.

Paladin Attachments to Exhibit at 2025 CRA Tradeshow

July 2024 -- Vendor News

Your ONE-STOP SHOP for Construction, Agriculture, Snow and Landscape Attachments. Eleven brands, one solution. Paladin is the one-stop-shop for quality, productive and powerful attachment tools. Compact tool carriers to heavy-duty excavators, Paladin is the trusted name for heavy equipment attachments that work as hard as the people that use them.

California’s Forklifts to Become Cleaner and Less Polluting

July 2024 -- Business News

New regulation to yield $7.5 billion in health benefits and save fleets over $2.7 million in operating costs. The California Air Resources Board (CARB) passed a new regulation that will phase out the operation of large spark-ignited (LSI) forklifts in California and spur the use of zero-emissions alternatives. LSI forklifts are a source of criteria pollutants and greenhouse gases, particularly in parts of the state that continue to exceed federal ozone standards. Under the rule, manufacturers cannot produce or sell, for use in California, Class IV and Class V LSI forklifts – categories that largely operate on propane, gasoline and natural gas – beginning in 2026. The rule also phases out the use of spark-ignited forklifts by large fleets, defined as 26 units or more, starting in 2028. The phase-out schedule is by model year and designed so that no forklift is required to be phased out before it is 10 years old. Smaller fleets will phase out use of spark-ignited forklifts starting in 2029. This rule addresses more than 89,000 spark-ignited forklifts currently operating in the state. CARB estimates that more than 2 tons of nitrogen oxide emissions will be avoided per day by 2031 – which is the equivalent of removing 1.2 million miles traveled by a gasoline-powered car. Forklifts are well-suited for widespread adoption of zero-emission technology, and about half of forklift sales in California today are zero-emission.

AI and Machine Distribution – Don’t Fall for the Hype

July 2024 -- Business News

The following article is by Alan Berger, Managing Partner of abcg, and Brian O'Sullivan, Managing Director of Daredevil. The adoption of AI in the equipment and heavy machinery industries remains in its infancy. But it’s coming – and although currently shrouded in hype, the future benefits to business performance are real, according to abcg™ consultants Hans Iredahl and Mike Going. The media is obsessed with artificial intelligence (AI) and how it’s going to take over the world, be a force for good and/or destroy the planet – and everything in between. The reality is likely to be less dystopian – but far more useful in practical terms. But it can’t – and shouldn’t do everything, so care is needed in its implementation. The basic principles on deploying and implementing digital solutions are also true for AI. Starting with technology and then trying to find a matching problem is a recipe that in most cases is destined for failure. You need to know your business pain points and opportunities and, accordingly, identify areas to address. You should start small, implement with a trusted partner and make sure your teams and employees are on the journey with you. After the first phase of the project you evaluate, regroup, and build further according to your priority setting. Old school, but effective.

CenCal Territory Yard Party hosted by B S & E Rents

July 2024 -- Calendar

Contact Information for CRA's Staff • CRA's New Address

July 2024 -- CRA UPDATE

Jeff Roberts, Executive Director

Cell: (909) 821-5998

Jeff.Roberts@calrental.org

Katie Marrs, Executive Assistant

Katie.marrs@calrental.org

Connie Roberts, Controller

Connie.Roberts@calrental.org

New Address: P.O. Box 757, Upland, CA 91785

Phone Number: (800) 272-7400

Welcome to CRA's New Rental Center Member!

June 2024 -- Rental Center News

JV Clean Up Inc
11544 Ramona Ave.
Chino, CA 91710
(626) 986-8456

How Targeted Wellness Programs Can Reduce Workers Comp Claims

June 2024 -- Rental Center News

Peer Executive Groups Names 2024 Equipment Rental Top Gun Winners

June 2024 -- Rental Center News

Peer Executive Groups Names 2024 Homeowner & Hybrid Top Gun Winners

June 2024 -- Rental Center News

Welcome to CRA's New Associate Members!

June 2024 -- Vendor News

Cardoza Waste Parts Nation
837 Lexington Circle E
Des Plaines, IL 60016
(224) 435-1741
https://www.wastepartsnation.com

EP North America
4395 Diplomacy Rd
Fort Worth, TX 76155
(800) 428-0030
https://ep-equipment.com/en-us/blog/2024/02/28/epequipmentusa/

MTA Distributors Joins 2025 Rental Rally Tradeshow Exhibitors

June 2024 -- Vendor News

Cardoza Waste Parts Nation Will Exhibit at the CRA 2025 Tradeshow

June 2024 -- Vendor News

Best Trailer: Looking Forward to CRA's 2025 Tradeshow!

June 2024 -- Vendor News

JackJaw Construction Accessories, Inc. Will Exhibit at CRA's 2025 Tradeshow

June 2024 -- Vendor News

Michigan Pneumatic Tool Signs Up to Exhibit at CRA's 2025 Rental Rally Tradeshow

June 2024 -- Vendor News

New Senior Roles at Genie

June 2024 -- Vendor News

Euan Youdale, editor, Access International, reported on June 14:

Five Crucial Steps for Starting an Event Rental Business in 2024

June 2024 -- Business News

TapGoods (https://www.tapgoods.com/), a supplier of equipment and event rental-specific software, posted an article about starting event rental businesses on November 2023.

This article explores the five crucial steps you MUST follow when establishing your party rental business.

How to Properly Dispose of Worn-Out U.S. Flags

June 2024 -- Business News

Reminder: New Staff Contact Information, New Location, New Look

June 2024 -- CRA UPDATE

Listed below is the contact information for CRA's staff and CRA's new address.

Jeff Roberts, Executive Director
Cell: (909) 821-5998
Jeff.Roberts@calrental.org

Katie Marrs, Executive Assistant
Katie.marrs@calrental.org

Connie Roberts, Controller

Connie.Roberts@calrental.org

New Address:
P.O. Box 757, Upland, CA 91785
Phone Number:(800) 272-7400
www.calrental.org

CRA’s 4th�Wednesday Rental Workshop—June 26!

June 2024 -- Meeting and Event News

CRA’s 4th Wednesday Rental Workshop will take place via Zoom on June 26, 2024, from 2:30–4 p.m.

“Sales Coach for the Rental World”
Presented by Elliott Vigil

Elliott Vigil has over 20 years of sales experience in the construction and rental equipment world as the nationally #1 ranked sales rep... this workshop will definitely benefit your sales team!

Thank you to PDQ Rentals and Milpas Rentals!

June 2024 -- Meeting and Event News

A huge thank you to both

PDQ Rentals and Milpas Rentals for hosting the June territory meetings!

Your hospitality and efforts made them a success. We appreciate your commitment to bringing us all together.

Thank You to the June Territory Meeting Sponsors!

June 2024 -- Meeting and Event News

Welcome to CRA's New Rental Center Member!

May 2024 -- Rental Center News

American Rent All

James Tadeusiak
21350 Lassen St., Unit #G8
Chatsworth, CA 91311
(818) 345-4102
https://partyrentalspro.com/

Rental Guys Acquires Aba Daba Rents

May 2024 -- Rental Center News

Rental Guys, a Chico, CA-based equipment rental company, has closed a transaction to acquire the assets of Sacramento, CA-based Aba Daba Rents.
Aba Daba was founded in 1957 by former CRA Executive Director Dale Blackwell’s father. Vicky Blackwell took over Dale’s responsibilities at both the CRA and Aba Daba, recently retiring from her role at CRA, and now, with the acquisition of her business, Aba Daba, she can fully retire and enjoy traveling the country in her 5th wheel travel trailer.
The Sacramento and Citrus Heights, CA, locations, will be Rental Guys’ 13th and 14th locations. CEO Alex DuBose stated, “The new locations complement our existing location in Orangevale and strengthen our Northern California network of locations. We will be investing significantly in new rental fleets in the locations that serve the eastern foothill suburbs of Sacramento County.”

Vicky Blackwell added, “We had a lot of interest, including some from large companies, but felt Alex and his family-owned business was the best fit for our employees.”
Powers Associates (PowersAssociates.com) and Leslie Chayo, Esq., were exclusive advisors for the transaction.
Rental Guys is a contractor, industrial and homeowner rental company based in Chico, CA, with a focus on the Northern California rural markets for equipment rentals, sales, and service. Learn more at rentalguys.com.

How Does the Independent Medical Exam Process Work?

May 2024 -- Rental Center News

The work of independent medical examiners can directly affect what you pay for a claim. Their findings may help determine whether an injury or illness is indeed work-related, or the extent of a permanent disability. Here are some pointers for working with independent medical examiners.

ANA, Inc. Joins 2025 Rental Rally Tradeshow Exhibitors

May 2024 -- Vendor News

As well as the exclusive Energy Boss-Hybrid energy systems, ANA offers AIRMAN Generators, with a range of 13 KVA to 400 KVA. ANA, Inc. is proud to be the North American supplier of AIRMAN Air Compressors and Generators and MAC3 Air Tools. AIRMAN has been building the highest quality diesel generators and air compressors since 1971 and is a staple among construction equipment rental companies and contractors alike. With a broad range of sizes, from 13 kVA to 400 kVA, ANA has the AIRMAN generator to meet your specific job application. The AIRMAN Air Compressor line ranges from 100 to 400 cfm and includes the workhorse of the industry: the PDS185S. MAC3 Air tools range from 11lb chipping hammers to 90lb paving breakers.

Graco Inc. Will Exhibit at the CRA 2025 Tradeshow

May 2024 -- Vendor News

Fluid handling airless spray equipment. Quality Products, Innovation, and Customer Service.

Founded in 1926, Graco Inc. is a leading manufacturer and provider of premium pumps and spray equipment for the construction, manufacturing, processing and maintenance industries. Headquartered in Minneapolis, Graco works closely with distributors around the world to offer innovative products that set the quality standard for spray finishing, paint circulation, lubrication, sealant and adhesives dispensing, process application, and contractor power equipment. Graco employs approximately 3,500 people worldwide and serves thousands of customers in over 100 countries. Graco stands out for its rich history focused on quality products, industry-leading innovation, and solid partnerships with customers and suppliers around the world.

LocaliQ: Looking Forward to CRA's 2025 Tradeshow!

May 2024 -- Vendor News

Digital Marketing Platform. LocaliQ is part of Gannett, a global media company that delivers local and national news to millions of people every day. Gannett’s business solutions, including LocaliQ and the USA TODAY NETWORK, provide businesses – both big and small – with access to the audiences and technology solutions they need to grow and thrive.They connect local consumers to the news and stories that matter to them. Through this deep understanding, they’ve become invaluable partners to the businesses that serve them, creating powerful and performance-driven marketing campaigns. From high-impact digital and print advertising to customized branded content solutions, their ad products drive tangible, measurable results.

Ascenso Tires North America Will Exhibit at CRA's 2025 Tradeshow

May 2024 -- Vendor News

Ascenso is an off-highway tire brand that caters to the needs of the following key global segments: Agriculture, Industrial & Construction, Earth Mover, Material Handling, and Agro-Forestry. In their journey over the last 3 years, Ascenso Tires North America has released and added more than 500+ sizes to their portfolio. Ascenso also distributes Westlake commercial truck, bus, and trailer tires, as well as Sunrise steel truck, aluminum truck, and trailer wheels along with their own brand "TIBER." Offering competitive prices, Ascenso Tires North America is your source for high-quality agricultural, industrial and OTR tires, truck and bus tires, and truck wheels.

MCS Rental Management Software Signs Up to Exhibit at CRA's 2025 Rental Rally Tradeshow

May 2024 -- Vendor News

Managing your rental process from quote to invoice. Running a business often involves dealing with tons of paperwork, especially if you are renting your tools or other assets. However, it does not have to be so. With MCS tools for rental management, your company will become easier to manage and more profitable. With over 40 years of experience in the rental industry, MCS has created software that gives you the power to act quickly on real-time data, improve asset utilization, and gain ultimate control over your rental inventory. Gain valuable insight into your rental data so that you can make more planned strategic business decisions.

Valew Quality Truck Bodies Joins 2025 Tradeshow Exhibitors

May 2024 -- Vendor News

Water Trucks, Dump Trucks, Construction Equipment. Valew has been a family company since its beginning in 1954. Valew's quality truck bodies are manufactured at one of the company's state-of-the-art facilities in either Southern California or North Texas. Valew's manufacturing space totals over 250,000 square feet under roof and over 200 acres of land. All of Valew’s employees are highly trained in quality assurance and are responsible for the dependability of every product. The company utilizes the age-old concept of assembly lines as well as technological advances to produce high quality products at competitive prices.

Broce Manufacturing Company, Inc. to Exhibit at the 2025 CRA Tradeshow Exhibitors

May 2024 -- Vendor News

The leader in producing superior construction and road sweepers. Broce Manufacturing is the leading producer of construction and industrial style street sweepers. Founded in 1963 in Dodge City, Kansas, Broce has been serving the construction industry for over 60 years as a family owned business. Their sweepers range in size to accommodate any milling and surface treatment projects.

The Rarest of the Rare: Top 5 Vintage Equipment Stories of 2023

May 2024 -- Business News

Don McLoud reported in Equipment World Magazine that stories about vintage construction equipment and their collectors continued to be popular with their readers.

Among the stories featured in 2023 was an article about a Guinness World Record steam tractor built from scratch 113 years after it debuted and was lost to time. There was also an article about a 1951 Mead “Mighty Mouse” Dozer and another about a 1919 Best 25 crawler tractor that was saved by helicopter rescue from a remote area of California. Many of the stories have companion videos showing the machines in action.

Listed in the article are the top five vintage-equipment stories of 2023, along with links on how you can access them if you want to read – and watch – more. You can also check out Equipment World's Vintage Equipment section to see their full collection.

Poll: Contractors Reveal Electric Construction Equipment Purchase Plans

May 2024 -- Business News

Jordanne Waldschmidt of Equipment World Magazine reports on alternatively powered construction equipment and tools, which continue to be the talk of trade shows with more new prototypes and models rolling out at every event.

ConExpo 2023 served as the catalyst for many of these announcements, with nearly every major manufacturer teasing or showcasing their battery or hydrogen construction equipment, along with charging and fueling solutions.

While some manufacturers have gone all-in on electric equipment, others continue to pursue all forms of alternative power, waiting to see what the market latches onto as the most viable option. Without ample refueling infrastructure for hydrogen or methane, electric has emerged as the current frontrunner in the market. But are contractors ready to make the switch?

In their latest poll, conducted from March 12 to April 12, EquipmentWorld.com visitors were asked if they are planning on purchasing electric equipment this year.

Job hopping, Remote Working, and Tech: Can Construction Retain Gen Z?

May 2024 -- Business News

Shaped by social media, the pandemic and big tech, Gen Zs are entering the job market. But what do they want from the construction industry and what effect are these demands having on the industry as a whole? Lucy Barnard, senior Web editor of Construction Briefing, finds out.
Young people around the world are asking for higher wages and making it clear that they are not afraid to vote with their feet, frequently changing jobs in order to get a higher salary or a more rewarding role.

For Gen Z (those born between the late 1990s and the early 2010s), many of whom came of age during the pandemic-fueled Great Resignation, when tens of millions of workers simply left their jobs, and the virtues of walking out on an unrewarding job were documented by everyone from youtube influencers to Beyoncé, leaving a job, even after just a few months, is something to consider.

For the construction industry, which is facing a retirement crisis over the next five years due to its aging demographic as well as struggling with thousands of unfilled positions, the issue of training and retaining fickle Gen Z workers is becoming a make-or-break issue.

New Staff, New Location ... Building the Future One Move at a Time

May 2024 -- CRA UPDATE

With the retirement of Vicky Blackwell and Carol Murphy, CRA Executive Director Jeff Roberts welcomes Katie Marrs, the new CRA Executive Assistant, and Connie Roberts, the new CRA Controller. In addition to the new staff members, there is also a new office location in Upland, California.

Jeff, Katie and Connie will continue to carry out CRA's mission ... "to further the rental concept by representing its members, promoting use by consumers and augmenting the industry image," and they invite members to join them in building and strengthening our industry of Party/Event and Equipment Rental Stores, Vendors, Manufacturers and Suppliers.

"We have made the transition to a new staff and location, and look forward to carrying CRA's legacy into the future. Look for a new refreshed logo and website to exemplify the subtle changes we have made," states Jeff. "Visit our website at www.calrental.org and see the opportunities available to help sustain and grow your business."

Listed below is the contact information for CRA's staff and CRA's new address:

Jeff Roberts, Executive Director
Cell: (909) 821-5998
Jeff.Roberts@calrental.org

Katie Marrs, Executive Assistant
Katie.marrs@calrental.org

Connie Roberts, Controller

Connie.Roberts@calrental.org

New Address:
P.O. Box 757, Upland, CA 91785
Phone Number:(800) 272-7400
www.calrental.org

Contact Jeff, Katie, and Connie with questions or ideas for the continued growth of our association—and stay engaged with CRA!

CRA’s 4th�Wednesday Rental Workshop—May 22!

May 2024 -- Meeting and Event News

CRA’s 4th Wednesday Rental Workshop will take place via Zoom on May 22, 2024, from 2:30–4 p.m.

"Defensive Driving" with Bruce Hooker
Sponsored by Paragon Insurance Holdings

Get ready for an enlightening session on the 4th Wednesday of this month: Welcome to the Defensive Driving Workshop! This workshop is designed to equip drivers with the knowledge, skills and attitudes necessary to become safer and more responsible drivers on the road. Defensive driving is not just about following the rules of the road; it's about anticipating and effectively responding to potential hazards and dangers. Throughout this workshop, participants will learn practical strategies for avoiding collisions, reducing risks, and promoting a culture of safety behind the wheel.

Save the Date!
Two Yard Parties in the Month of June!

May 2024 -- Meeting and Event News

San Diego Territory
Wednesday, June 12, 2024
6:00 pm – 9:00 pm
1110 W Washington Ave., Escondido, CA 92025
Territory President Paul Norman

Tri-County Territory
Wednesday, June 19, 2024
6:00 pm – 9:00 pm
6 N Milpas St., Santa Barbara, CA 93103
Territory President Allen Buck

Welcome to CRA's New Rental Center Members!

April 2024 -- Rental Center News

Big Eds Equipment
Edward Macie
16391 Harwich Cir
Riverside, CA 92503
(951) 485-6684
Bigedsequipment@gmail.com

Ready Equipment Rental, Inc.
Steven Soliz
3969 N. Sierra Way
San Bernardino, CA 92405
(909) 886-4714
www.ReadyEquipmentRental.com

Stricter New Rules Limit Independent Contractor Hiring

April 2024 -- Rental Center News

A new independent contractor rule from the U.S. Department of Labor (DOL) could spark an increase in misclassification lawsuits and make businesses less likely to hire gig workers, experts say. The final rule restores a previous multifactor standard that required companies to weigh a variety of economic factors together to determine whether a worker is an employee or an independent contractor. It took effect March 11.

CRA Podcasts: Women in Rental

April 2024 -- Rental Center News

Featuring: Kathryn DeVries (All Star Rents),

Kerri Costarella (Aba Daba Rents),

and Julissa Gutierrez (LGP Equipment Rentals)

In case you have not had an opportunity to see this podcast, here's another chance!

The equipment and party rental industry has long been seen as a male-dominated field. However, in recent years, there has been a significant increase in the number of women entering and thriving in this business. To shed light on their experiences, challenges and successes, a new podcast has emerged—Women in Rental. The podcast features a diverse range of women and delves into the guests' personal journeys, from how they got started in the business to the lessons they have learned along the way. The participants share their insights and expertise in this industry.

Thank you to Kathryn, Kerri and Julissa for sharing their experiences in rental!

Welcome to CRA's New Associate Member!

April 2024 -- Vendor News

National Equipment Wholesale
Darrell Hudson
1725 Spectrum Drive Suite A
Lawrenceville, Georgia 30043
(800) 771-0908
http://nationalequip-us.com

CRA Needs Your Input on the Possibility of Developing Cyber Insurance Policy

April 2024 -- Vendor News

To CRA Members:

Data breaches, malware and distributed denial-of-service attacks are all becoming increasingly
worrisome threats for the rental industry. Cyber insurance is one option that can help protect your business against losses resulting from a cyber attack. The CRA is exploring a Master Insurance Policy for the members that will provide coverage in four critical areas:

1. Data Breaches: Cyber insurance can offer coverage for data breaches, including the costs of litigation, recovery and identity theft.

2. Reimbursement for Business Loss: An effective cyber insurance policy will insulate a company from these costs and provide reimbursement for any income that was lost due to a cyber attack.

3. Defense Against Cyber Extortion: Ransomware works by disabling the target’s computer or device and demanding payment to regain access. Cyber insurance offers an effective defense against these types of attacks, though, by allowing businesses to recoup the costs associated with cyber extortion.

4. Forensic Investigative Support: It’s imperative a business rectify the problem and implement preventive strategies, so it does not happen again. A cyber insurance policy will reimburse costs associated with a forensic investigation of the attack.

A Master Cyber Policy will provide the CRA Members with broad coverage at an affordable rate.
If you are interested in receiving a quote, please fill out the form provided.

Alert Rental Software Joins 2025 Rental Rally Tradeshow Exhibitors

April 2024 -- Vendor News

Superior Rental Software. Your rental inventory management software and equipment rental software should be your most effective team member—with the fewest sick days. It should be smart, friendly and constantly anticipating your needs. Alert's development includes over 100 user-requested improvements every year, so our software knows exactly what you need because it was designed by rental businesses just like yours.

American Pneumatic Tools Will Exhibit at the CRA 2025 Tradeshow

April 2024 -- Vendor News

APT is a leading provider of outstanding tools for the construction and industrial markets. The APT brand has been synonymous with quality since 1938. For decades, the APT brand has represented quality, performance, and innovation in the pneumatic tool industry. APT’s product line offers a complete range of pneumatic tools. Superior performance, excellent product reliability, competitive pricing, ergonomic designs, and a great warranty are what makes APT an industry leader. APT distributors offer reliable service and support. Genuine spare parts for your tools are available worldwide, with short delivery times.

Barreto Mfg, Inc.: Looking Forward to CRA's 2025 Tradeshow!

April 2024 -- Vendor News

Heavy-Duty-Tillers, Trenchers, Mini-Skid Steers, and Tree Care Products. Since it’s beginning, the rental industry has been and continues to be Barreto’s primary customer base. Customers can expect high-quality equipment from the tillers, trenchers, stump grinders, log splitters, wood chippers, and mini-skid steers that Barreto manufactures. All equipment is designed from a mechanic’s perspective, ensuring not only ease of use for the customer but also easy maintenance and accessibility when repairs are necessary. In addition, excellent customer service is a given. Barreto has a heart for their customers and works hard to instill their philosophy of prioritizing relationships and customer service in each team member.

Corniver Technologies Will Exhibit at CRA's 2025 Tradeshow

April 2024 -- Vendor News

Rollers, Soil Compactors, Road Rollers. CORNIVER provides ride-on vibratory rollers that are versatile for a variety of uses. Corniver vibrating rollers are designed and built to withstand the severe requirements of the rental industry. They are heavy duty machines and have been used with great success on construction sites to compact clay, sand, or gravel. Corniver invests in top-quality components and materials and they employ the most reliable drive motors, pumps, and hydraulic parts. All Corniver vibrating rollers offer exceptional visibility of the working area and are the safest to operate due to the lowest center of gravity in their class.

Epiroc Signs Up to Exhibit at CRA's 2025 Rental Rally Tradeshow

April 2024 -- Vendor News

Hydraulic Attachments. Epiroc is a global productivity partner for mining and construction customers. With ground-breaking technology, Epiroc develops and provides innovative and safe equipment, such as drill rigs, rock excavation and construction equipment, and tools for surface and underground applications. The company also offers world-class service and aftermarket support as well as solutions for automation, digitalization, and electrification. Epiroc is based in Stockholm, Sweden, and has around 18,200 passionate employees supporting and collaborating with customers in around 150 countries.

Ground Hog, Inc. Joins 2025 Tradeshow Exhibitors

April 2024 -- Vendor News

Earth Auger & Trencher. For equipment that’s versatile enough for a variety of jobs and tough enough to stand the test of time, get Groundhog Equipment. Their compact machines are maneuverable and easy to operate, increasing efficiency on any job site. Get quality, dependability, and value. Groundhog works with you to understand your needs and customize your equipment so that it meets your exact specifications. As a family owned company, Groundhog is proud of their customer service and they work with each customer individually to help find the right equipment for your needs.

Hitachi Global Air Power (Sullair) to Exhibit at the 2025 CRA Tradeshow Exhibitors

April 2024 -- Vendor News

Hitachi Global Air Power offers a full range of integrated compressed air solutions including:

Oil Flooded Industrial Air Compressors, Oil Free Air Compressors, Portable Air Compressors, and Aftermarket OEM parts and fluids. This product portfolio is engineered to provide ultra-high efficiency compressed air products and connected solutions that help achieve more energy savings and operational efficiencies.

Jomar Table Linens Will Exhibit at the CRA 2025 Tradeshow

April 2024 -- Vendor News

Linens for purchase & sub-rental – New Colors. Jomar linens, recently under new ownership, has been in business since 1982. We manufacture wholesale table linens and accessories for the special event industry. We are extremely proud of our customer service and attention to detail.

JT Bates Group Will Exhibit at CRA's 2025 Tradeshow

April 2024 -- Vendor News

Rental Equipment Coverage and Compliance Services for Equipment Dealers. Unlike many damage waivers, our Rental Equipment Protection (REP) plan offers all-risk coverage that benefits both equipment dealers and their renters. REP will cover just about any circumstance you can imagine and will do so without asking our customers to take on any extra risk.

Rice Hydro, Inc. Joins List of CRA's 2025 Tradeshow Exhibitors

April 2024 -- Vendor News

Hydrostatic Test Pumps, Post Hole Diggers & more! The inventor of the original Hydrostatic Test Pump, RICE Hydro is the obvious choice for all your pump and testing needs. For more than four decades, RICE Hydro has been the industry leader in design and manufacturing of superior quality products. Their systems are versatile, dependable and have the highest level of customer satisfaction. Over the years our product line has evolved to include, not only Hydrostatic Test Pumps, but also Fire Hose Testers, Post Hole Diggers, Hand Test Pumps and Shoring Pressure Pumps. Serving the needs of commercial, residential, municipal, industrial, military and ALL types of contractors, RICE Hydro provides clients with exceptional testing, pumping and digging solutions.

Robinson Oil Corporation Will Exhibit at the CRA 2025 Tradeshow

April 2024 -- Vendor News

Robinson Oil Corporation owns and operates 36 retail convenience stores under the flagship brand Rotten Robbie. They are members of the nation's largest and most progressive commercial fueling networks; Pacific Pride, CFN, and Fleetwide, offering thousands of fueling stations nationwide. ROC specializes in commercial fleet fueling programs customized to fit your organization's specific needs. ROC provides fuel management solutions for small to large business fleets, over-the-road transportation companies, and government agencies, designed to lower the total cost of fueling.

Rouse Analytics to Join Exhibitors at the CRA 2025 Tradeshow

April 2024 -- Vendor News

Rouse Fleet Manager is a software platform that allows you to upload and store your equipment inventory, access meaningful market insights about your machines and consign to the Ritchie Bros. marketplaces when it’s the right time to sell. Enjoy a clean and intuitive user experience, advanced market insights, a fully featured native mobile app, and a simple way to access selling channels. Rouse Rental Insights provides Cat-Class level comparisons of rental rates, utilization, and other key performance metrics to industry benchmarks for rental companies and dealers. Discover valuable pricing, utilization, and market share comparisons to grow your business.

Skyjack, Inc. to Exhibit at CRA's 2025 Tradeshow

April 2024 -- Vendor News

Mobile Elevated Work Platforms. Skyjack proudly provides quality engineered, simple, and reliable access and material handling equipment globally, so that companies can maximize utilization and their return on investment. All of Skyjack’s products are designed to be easy to service and maintain. By keeping the design simple, and using proven technology, reliability and ease of service is common to all Skyjack products. Because of this, Skyjack machines offer the rental industry’s best lifecycle value through low cost of ownership, ease of service and maintenance, all while retaining high residual values.

Toku America- Stryker Hydraulic Breakers Will Exhibit at CRA's 2025 Tradeshow

April 2024 -- Vendor News

Hydraulic Breakers, Compactors, Augers, Demolition Tools. Toku's Striker Breakers and equipment are durable and reliable and will provide long-lasting use for your customers and generate profit for years to come. Move into the high-end equipment rental business by offering all of our great products for construction and demolition. Offer stone, rock and concrete breakers in a variety of sizes, soil compactors, post pounders, shears, augers and more. Toku has breakers and hydraulic tools for all size excavators and equipment including Bobcat and others.

TVH Parts Co. Will Exhibit at the CRA 2025 Tradeshow

April 2024 -- Vendor News

TVH Americas is a leading provider of quality replacement parts and accessories for the material handling, industrial and light construction equipment industries. Parts specialist since 1969. You can choose from over 47,000,000 items for material handling, industrial vehicles, and construction and agricultural equipment. Wherever in the world you’re based, TVH is committed to delivering products and services to keep your equipment running smoothly. We’re headquartered in Waregem (Belgium), have a regional main office in Kansas (US), and operate from 81 branches across all continents.

Volvo Construction Equipment & Services Joins List of CRA's 2025 Tradeshow Exhibitors

April 2024 -- Vendor News

VCES has been a construction equipment dealer for 50 years, offering high-quality equipment and parts, reliable rentals, and exceptional service and support. VCES is a leading customer focused dealer of construction equipment & related services in California. Operating from seven locations, our company including our highly trained and professional staff represent reputable and respected brands.

AI Is Coming to Construction: Are You Ready?

April 2024 -- Business News

Contractor Josey Parks told several thousand attendees at a recent tradeshow in Las Vegas that they need to embrace artificial intelligence; otherwise, they could find themselves out of business.

“AI for good will make our lives so much better,” said Parks during his keynote presentation on artificial Intelligence. “We need to accept it and move forward.”

But contractors don’t need to become coders. “You just need to open your mind to what’s coming and how to prepare your business.”

“AI and machine learning are advancing rapidly,” he said. “Adoption will continue despite skepticism.” AI offers opportunities for businesses to improve efficiency, insights and decision making. And although they may not know it, roofing companies use AI in the form of automated scheduling, damage detection and predictive analytics, Parks said.

“Think of ways to use it in your business,” he added. “With all the changes that are coming, you have to figure out how to use it.”
Source: ConstructioNext

Special Report: What the WalletHub Got Wrong

April 2024 -- Business News

The Center for Jobs and the Economy has released a special report that responds to WalletHub's assertion that California ranks low in state tax rates. The reality is clear: California is a high tax state, as demonstrated by its consistently high contribution to total state taxes and its ranking as the highest state tax state in both 2021 and 2022. For additional information and data about the California economy visit www.centerforjobs.org/ca.
California is a High Tax State. The extent to which this statement is true is often obfuscated by the approach taken in different comparisons that look at tax rates or only a select number of the many different taxes the state has chosen to impose. The results, however, are not so murky. At least part of the reason the state now lags on job creation, especially private job creation, is the degree to which state and local taxes divert employer resources away from investment, wages, and jobs, and as employees face higher costs both through the taxes they pay directly as well as business taxes passed on through prices to the ultimate payers.

California Sued, Again, Over Advanced Clean Fleets Rule

April 2024 -- Business News

Former U.S. Attorney General’s group suing California over emissions rule.

A group whose legal arm is led by former U.S. Attorney General William Barr is suing California over its Advanced Clean Fleets regulation requiring fleets to transition to zero-emissions trucks, beginning this year in the drayage sector.

The American Free Enterprise Chamber of Commerce (AmFree Chamber), whose Center for Legal Action is chaired by Barr, and Associated Equipment Distributors (AED) filed the lawsuit on April 1. The ACF rule is also under fire from the California Trucking Association, which filed suit in October.

“The ability to move people and products reliably and affordably is foundational to free enterprise and a functioning marketplace that serves American consumers,” said Gentry Collins, AmFree Chamber CEO. “The attempt currently underway by the state of California to ban liquid fuels and internal combustion engines is a major threat to the American way of life and terrible climate policy to boot.”

AmFree Chamber called the mandate “a power grab that seeks to regulate out-of-state truck fleets if they so much as cross the state line even once per year.”
Source: CCJ

Subrentals

April 2024 -- CRA UPDATE

This month, we asked members about subrenting to other rental companies ... do they subrent, and if so, what items do they subrent and what items do they not subrent, and what is their pricing structure for subrentals? If you have additional ideas for surveys for CRA members, please email CRA at info@calrental.org.

April Survey Raffle Winner

April 2024 -- CRA UPDATE

Ron Slay from All Star Rents in Fairfield, CA, is the winner of the April Survey Drawing.
Congratulations, Ron!

CRA’s 4th�Wednesday Rental Workshop Is on April 24, 2024

April 2024 -- Meeting and Event News

CRA’s 4th Wednesday Rental Workshop will take return via Zoom on April 24, 2024, from 2:30 - 4 p.m.

BOMAG FAYAT GROUP will be hosting April’s workshop
“Compaction”
Presented by Jacob Nahom

Get ready for an enlightening session on the 4th Wednesday of this month, where we delve into the essential topic of compaction. Hosted by BOMAG's very own expert, we will kick off with a review of last year's Compaction 101 training to build upon our existing knowledge. Then, we will equip you with key qualifying questions essential for rental company employees to ask when renting out compaction equipment. But that's not all; we will also explore the exciting future of compaction equipment and discuss current trends shaping its usage. Don't miss out on this valuable opportunity to stay ahead in the rental industry! Mark your calendars and join us for what promises to be an insightful session.

CRA Podcasts: Women in Rental

March 2024 -- Rental Center News

Featuring: Kathryn DeVries (All Star Rents),

Kerri Costarella (Aba Daba Rents),

and Julissa Gutierrez (LGP Equipment Rentals)

Workplace Shootings Not Always Compensable

March 2024 -- Rental Center News

While gunshot wounds or deaths are not common workplace injuries, they have become more frequent in the past few years. According to an article in TIME, among companies with employer-sponsored health insurance, the rate of total firearm injuries in employees and dependents increased more than fourfold from 2007 to 2020—from 2.6 to 11.7 per 100,000 insurance enrollees. However, the circumstances surrounding a gun-shot injury or death at a worksite are not always clear and may have surprising outcomes depending on the jurisdiction. In 2023 several such cases were notable.

Welcome to CRA's New Associate Members!

March 2024 -- Vendor News

Hathorn Inspection Cameras
480 Hood Road, Unit 5
Markham, Ontario L3R 973 CANADA
(800) 428-4676
www.HathornCorp.com

Lane Tractor Sales
7980 Hwy. 99 E.
Los Molinos, CA 96055
(530) 384-1016
www.LaneTractor.com

New Generation BOMAG BMP 8500 Multi-Purpose Compactor Delivers Quick Pairing, Secure Connection Radio Remote Control

March 2024 -- Vendor News

Robust, powerful and reliable, the new generation BOMAG BMP 8500 multi-purpose compactor features an improved radio remote control design that allows the controller to be used on every BMP 8500 in the fleet. The remote control’s unique “teach” function quickly and intuitively pairs the unit to the machine to save contractors time and money. Should the controller be misplaced, a new one can be paired to any machine in the fleet quickly and without special knowledge or tools.

Bartell Global Joins 2025 Rental Rally Tradeshow Exhibitors

March 2024 -- Vendor News

Construction General Tools for Concrete Placement, Floor Removal, Waterless Dust Controlled Saws. Faced with disappointment in the limited and flimsy equipment available in the concrete industry in the mid-1950s, Art Bartell decided to make the equipment himself. Bartell brought his first concrete finishing power trowel to market in 1962, and Bartell Equipment Manufacturing Company quickly became the dominant supplier to the Canadian market. Bartell Global is now a powerful brand and industry leader, continuing to lead the way in the field of concrete and construction equipment.

Canycom USA, Inc. Will Exhibit at the CRA 2025 Tradeshow

March 2024 -- Vendor News

Canycom USA is the sole distributor for Canycom in North America. Canycom Rubber Track Carriers, Concrete Buggies, and Brush Cutters are used extensively in construction, landscaping, trail building, and rental applications throughout the world. Canycom is a Japanese company that has been designing, manufacturing, and improving unique products since its establishment in 1955. Canycom is the leader in the carrier market, with over 30 years in the exporting business, and currently supplies 40 countries worldwide.

Ditch Witch West: Looking Forward to CRA's 2025 Tradeshow!

March 2024 -- Vendor News

Ditch Witch West is the exclusive provider of Ditch Witch & HammerHead equipment on the West Coast.
Ditch Witch West was formed in 2000 to meet the needs of the goring, drilling, and trenching market. Ditch Witch West has locations in Oregon, Washington, California, and Montana, offering its customers new and used equipment, equipment rental, parts and service. Ditch Witch West is affiliated with Papé.

EPIC Will Exhibit at CRA's 2025 Tradeshow

March 2024 -- Vendor News

Insurance Services for the Rental Industry. EPIC is a unique and innovative retail risk management and employee benefits insurance brokerage and consulting firm, founded in San Francisco, California, in 2007, with offices and leadership across the country. EPIC Insurance Brokers & Consultants has a depth of industry expertise across key lines of insurance, including risk management, property and casualty, employee benefits, unique specialty program insurance and private client services.

Hogan Stakes Signs Up to Exhibit at CRA's 2025 Rental Rally Tradeshow

March 2024 -- Vendor News

Manufacturer of Steel Stakes & Accessories for Structures, Tents, Canopies, and Inflatables. Hogan Stakes specializes in Steel Stakes and Anchors for tents, temporary structures and inflatables used for special events; and anchoring systems for permanent and semipermanent covers and shelters for private and government projects. Hogan Stakes also manufactures concrete accessories (forming stakes, hand towels, etc.). Their tent stake products work in all soils and surfaces, and they have been manufacturing quality steel products since 1948 – over 50 years!

KATO Compact Excavator Sales LLC Joins 2025 Tradeshow Exhibitors

March 2024 -- Vendor News

KATO Excavators, Compact Loaders, & Crawler Carriers. KATO’s full line of excavators, loaders, and crawler carriers are the highest quality construction equipment built to handle the toughest jobs on the most rugged terrain. KATO CES has been a leader in the industry for over 25 years, selling high-quality construction equipment to dealers and rental companies throughout the United States and North America. They are committed to delivering cutting-edge designs that are user-friendly and maintenance-free, with unparalleled durability throughout their wide variety of products. KATO Compact Excavator Sales is the largest supplier of KATO mini excavators, track loaders, and crawler carriers in the world.

Ledwell to Exhibit at the 2025 CRA Tradeshow Exhibitors

March 2024 -- Vendor News

Truck Body & Trailer Manufacturer. For over 75 years, Ledwell has continued the legacy of excellence started by Lloy and Buddy Ledwell, with an expansion of services and an eye for quality and dedicated customer service. Ledwell offers custom manufactured truck bodies, trailers, and parts and service. Businesses, large and lean, come to Ledwell with transportation needs and are provided with the best, most innovative solution. Ledwell’s mission is to manufacture top-quality equipment that is efficient, reliable, and customized exactly to the customer’s needs.

MiniTrencher Will Exhibit at the CRA 2025 Tradeshow

March 2024 -- Vendor News

GeoRipper Minitrenchers and SiBore Drill. As a company and manufacturer, MiniTrencher takes safety very seriously. Handheld trenchers, similar to GeoRipper, have been around for 20+ years with no accidents reported. GeoRipper minitrenchers have been in the market since 2016 with zero accidents reported. MiniTrencher has incorporated safety enhancements into both the Original GeoRipper® and GeoRipper®T/A trenching attachments, making it one of the safest trenchers on the market. SiBore Drill is your fast and reliable horizontal auger when you need to dig under something hard! Bore horizontally under a sidewalk in less than 5 minutes without a muddy mess.

Multiquip Will Exhibit at CRA's 2025 Tradeshow

March 2024 -- Vendor News

Compaction, Concrete Equipment, Generators, Pumps, Welders. Founded in 1973, Multiquip is one of the largest, most diversified manufacturers and suppliers of world class quality products and solutions for the construction, industrial, telecom, government, non-commercial, aerospace, municipalities/federal, entertainment, and oil and gas exploration markets. Multiquip's comprehensive product portfolio encompasses light to medium construction equipment, power generators and lighting. With distribution partners in Asia, United Kingdom, Latin America and Europe, Multiquip has worldwide reach; they distribute products in more than 70 countries through thousands of authorized distribution partners.

Point of Rental Software Joins List of CRA Tradeshow Exhibitors

March 2024 -- Vendor News

Rental Software. In 1982, three friends and NASA co-workers left NASA to open their own rental store in Grand Prairie, Texas. With rental software of the time lacking what they needed, they used their engineering expertise to build their own. That initial software grew into something EPIC. Point of Rental's efficient, intuitive software allows you to work faster, and, therefore, be able to spend more time with your family, improving your community, and more. With the worldwide Point of Rental family driving them, Point of Rental Software provides industry-leading rental and inventory management software that earns awards year after year.

RDO Equipment Co. Will Exhibit at the CRA 2024 Tradeshow

March 2024 -- Vendor News

Vermeer Equipment is Easy-to-Use & Maintain. From backyard to bedrock, RDO Equipment Co. is proud to offer a full line of Vermeer equipment. Their dealerships are located in Minnesota, North Dakota, Oregon, and California. Owning and operating equipment involves much more than just having the right machines—you need parts, service, and full support standing behind it. That’s what you get when you partner with RDO Equipment Co. Connect with RDO on social media for the latest happenings and offers, and have fun meeting team members and seeing equipment in action. However you prefer to stay informed, RDO Equipment has the resources to help you buy and manage equipment with confidence.

Snorkel International to Join Exhibitors at the CRA 2024 Tradeshow

March 2024 -- Vendor News

Aerial Work Platforms. Not only do Snorkel's scissor and boom lifts raise people high into the air, they also safely bring them back down. And they need to do both safely and smoothly, again and again. So, their machines are engineered beyond the industry norm, to an uncommon level of safety and durability. But they’re also engineered to be simple — simple to operate and simple to maintain. The Snorkel product line is sold and serviced in more than 50 countries worldwide through a network of more than 200 distribution branches. This includes over 100 directly owned distributorships in North America, South America, Europe, Asia and Australia, plus a global network of more than 100 independent distributor locations.

TSO Mobile to Exhibit at CRA's Tradeshow

March 2024 -- Vendor News

Fleet Management Solutions for Rental Fleets. TSO Mobile is an innovative leader in mobile resource management solutions, logistics products, and GPS software services. Established in 2002, TSO Mobile has a continuous record of providing cutting-edge, web-based software solutions to commercial and consumer markets. TSO Mobile has key partnerships with manufacturers, digital cartographers, software developers, wireless data providers, and product distributors. Products and services are designed to optimize operational processes, reduce costs, and improve customer satisfaction. These solutions provide an extraordinary return on investment for TSO Mobile clients. All services can be accessed from anywhere via desktop computer, mobile phone, and Interactive Voice Response (IVR).

CARB’s Zero Emission Forklift Regulation will cost local communities, small businesses, nonprofits, and government agencies $27 billion

March 2024 -- Business News

The Western Propane Gas Association (WPGA) recently released an economic impact report (https://westernpga.org/resources/forklift-regulation-resources/) that found that the California Air Resources Board’s (CARB) regulation to eliminate internal combustion engine (ICE) forklifts will cost California forklift owners and operators up to $27 billion. This includes increased costs and direct impacts to local communities, small businesses, food banks and nonprofits, state agencies and local governments, throughout the state at a time of a large state budget deficit. While some costs and impacts can be anticipated with the passage of this rule, there are unintended consequences that have not been accounted for that would have a rippling economic effect across the state.

California Trade Report for January 2024

March 2024 -- Business News

Here are highlights from the recently released trade data from the US Census Bureau and US Bureau of Economic Analysis. To view additional data and analysis related to the California economy, visit our website at www.centerforjobs.org/ca.

Trade levels in general showed improvement as the California ports continued to recover some of the market share lost during the uncertainty generated during the extended labor negotiations. On a 12-month moving average basis, California’s share of total US goods trade rose for the sixth month in a row, but still remained below the pre-pandemic level and just under a quarter below the series high of 20.6%. In constant dollars, exports inched up compared to a year ago, but also were well below the pre-pandemic level. Imports, in contrast, passed the pre-pandemic mark.

A bold idea for California: Instead of passing so many new laws, how about some oversight over existing ones?

March 2024 -- Business News

Jon Coupal, president of the Howard Jarvis Taxpayers Association, offers the following in a recent article:

The reaction from politicians to California’s budget deficit – now estimated by the Legislative Analyst to be around $73 billion – breaks down into two camps: the state must either reduce spending or find more revenue. (Euphemism for raising taxes.)

In reality, even the most progressive legislators realize that their dream of unending growth in government is crashing headlong into reality. However, to the tax spenders, all government spending is “essential,” notwithstanding the fact that state spending has doubled in six years.
Ordinary Californians reject the premise that all state spending is “essential” and, in fact, think much of it is superfluous and wasteful. A Public Policy Institute of California survey showed that, overall, 45% of Californians perceived that “a lot” of their money was being wasted and 46% believed “some” of their money was wasted.
When it creates a new program, the Legislature frequently requires the affected state or local agencies to prepare a report back to the Legislature about the performance of the new program. The purpose, according to the Legislature itself, is to “provide crucial oversight to ensure effective implementation of programs.” But according to an article in CalMatters (“Legislators wanted 1,100 reports on how California’s laws are working. Most haven’t arrived.”) more than 70% of the 1,118 reports due in the past year were not submitted to the Office of Legislative Counsel, the public repository for the reports... and about half of those that were filed were late. (About 230 were reports required from multiple agencies.)
The absence of reports on the efficacy of past legislation makes future legislation like a journey into the unknown. CalMatters correctly contends that the “reports could be used to avoid introducing duplicative or unnecessary bills.” But a more fundamental purpose would be to determine which laws or programs should simply be repealed or abandoned entirely.
Scrutiny of whether existing programs are performing as intended should be high on the list of ways to get more bang for each taxpayer buck. Especially when California is $73 billion in the hole.

To read Jon Coupal's complete article, click on "Learn more."

Don’t blame Prop. 13 for California’s mental health crisis

March 2024 -- Business News

By Jon Coupal, president of the Howard Jarvis Taxpayers' Association.
The tax-and-spend lobby loves to blame Proposition 13 for all of California’s woes. This has become so routine that we at the Howard Jarvis Taxpayers Association have compiled a “Top 10” list of things for which Proposition 13 is alleged to be responsible. Keep in mind that these are more than just general complaints that “Prop 13 prevents unlimited taxes on property.” We gladly accept the blame for that one. But most of the attacks lack foundation and many are just flat out laughable.
Because mental health and the associated homelessness is now the “crisis de jour” in California, it only stands to reason that Prop 13 would be blamed for that as well. In an otherwise objective CalMatters piece by Jocelyn Wiener, she contends that the “California tax revolt [led] to austerity,” and that Prop 13 “reduced the amount of money available to counties for a variety of services, including mental health.”
But any reduction in mental health services was far more a result of lack of prioritizing important programs. Moreover, the state itself – possessing an “obscene surplus” according to Jesse Unruh – immediately backfilled local government coffers. Finally, any alleged “austerity” disappeared quickly because, in the wake of Prop 13’s passage, explosive economic growth created billions in new tax revenue.
To read the entire article, click on "Learn more."

Employee Safety Meetings

March 2024 -- CRA UPDATE

This month, we asked members about their company safety meetings ... how often they hold them, how long the meetings last, and what materials they use for sharing safety information, etc. If you have additional ideas for surveys for CRA members, please email CRA at info@calrental.org.

March Survey Raffle Winner

March 2024 -- CRA UPDATE

John Frazier from Quinn Company in City of Industry, CA, is the winner of the March Survey Drawing. Congratulations, John!

CRA’s 4th�Wednesday Rental Workshop Is on March 27, 2024

March 2024 -- Meeting and Event News

CRA’s 4th Wednesday Rental Workshop will take place via Zoom on March 27, 2024, from 2:30-4 p.m. Paragon Insurance & CYRP will be hosting this month’s workshop.

The workshop, “Counter Practices,”

will be presented by Bruce Hooker & Eddie Wilson

The counter is the first point of contact for many individuals, making it essential for the staff to be friendly, knowledgeable and efficient in handling various situations that may arise. Good customer service at the front desk can leave a lasting, positive impression on those who interact with the business, ultimately contributing to its reputation and success.

CRA's Award Season

February 2024 -- Rental Center News

Congratulations to both Janice Petersen and Rusty Parr, winners of the Gartland/Blackwell Award, and to Jim Grasse, winner of the W.E. "Bud" Loeber Award. The awards were presented at the January Rental Rally Tradeshow, during the Rockin' Rental Palooza. Shown in the photo are Vicky Blackwell, CRA Controller; Ryan Leis, CRA President; Janice Petersen, and Rusty Parr, CRA award winners; and Jeff Roberts, CRA Executive Director.

Congratulations to past officers and board members, also awarded with plaques at the event:

• Patricia Sarris, who served on the Board of Directors from 2011 to 2023.
• Luis Torres, who served on the Board of Directors from 2019 to 2023.
• Brandy Carmona, who served on the Board of Directors from 2020 to 2023.
Thank you to these officers for their service!

CRA’s 4th Wednesday Rental Workshop is Back!

February 2024 -- Rental Center News

CRA’s 4th Wednesday Rental Workshop will return via Zoom on February 28, 2024, from 2:30-4 p.m. CYRP will be hosting this month’s workshop:

“Time Management Workshop”
Presented by California Young Rental Professionals
Are you constantly feeling overwhelmed with your never ending to-do list? Do you struggle to find balance between work, family and personal time? If so, then our Time Management Workshop is perfect for you! During this workshop, our Mentors will give some tips on setting a plan that will help you take control of your time, reduce stress, and achieve a better work-life balance. Don’t let time slip away – join us for this workshop and start maximizing your productivity today!.
Training for the FREE MEMBER BENEFIT runs an hour. Participants have a chance to win a $50 Amazon gift card during the drawing held at the end of the workshop.

AI Delivers 10 to 15 Percent Work Comp Cost Savings

February 2024 -- Rental Center News

As businesses continue to adopt a “digital first” approach, the Hartford Insurance Company says the impact on workers’ compensation will be profound. From safer work environments to the increased use of telehealth, workers’ comp rates and policies will likely continue to shift in the coming years.

Welcome to CRA's New Associate Members!

February 2024 -- Vendor News

Hathorn Inspection Cameras
480 Hood Road, Unit 5
Markham, Ontario L3R 973 CANADA
(800) 428-4676
www.HathornCorp.com

Lane Tractor Sales
7980 Hwy. 99 E.
Los Molinos, CA 96055
(530) 384-1016
www.LaneTractor.com

Barreto Manufacturing: 40 Years of Innovation!�

February 2024 -- Vendor News

Barreto Celebrates 40-Year Milestone–Giving Away a Special Edition 1320H Tiller

Barreto Manufacturing, Inc. of La Grande, Oregon, is announcing an incredible 40 years in business, and to commemorate the occasion, is giving away a special edition tiller to one lucky equipment rental company.

“Throughout the years in business, there have been joys as well as disappointments and frustrations,” says Greg Barreto, President of Barreto Manufacturing. “However, the dance has well outlasted the pain. It was a lot of hard work and uncertainty. We have had many good years mixed in with a few bad ones. But, through it all, it has been a great learning and growing experience that matured and formed a lot of character in the process.”

Thank You to our 2024 Rental Rally Tradeshow Sponsors and Exhibitors!

February 2024 -- Vendor News

CRA’s 2024 Equipment and Party Rental Tradeshow was held January 14 – 17, 2024, at the South Point Casino Hotel & Convention Center in Las Vegas, Nevada. CRA would like to thank all the Show and Rental Palooza Party Sponsors! And a thank you also to our exhibitors! (Click on the “Learn more” to see the full list of exhibitors.) In addition, CRA thanks all those who attended and all the members and staff who worked together to put on a great show!

Barreto Manufacturing Joins 2025 Rental Rally Tradeshow Exhibitors

February 2024 -- Vendor News

Heavy-duty Tillers, Trenchers, Mini-Skid Steers, and Tree Care Products. In 1982, Greg Barreto designed and built the industry’s first all-hydraulic tiller. Greg and his wife, Chris, founded Barreto Manufacturing, Inc. in January of 1984. Barreto Manufacturing is an industry leader with a long line of firsts in the all-hydraulic equipment available on the market today, including the walk behind tiller, the walk behind trencher, self-propelled mini walk behind trencher, the steerable walk behind trencher, the automatic-drive micro trencher, and the full cab-over designed mini-skid steer. Each piece of Barreto equipment is designed to excel in the most difficult conditions, without the downtime often experienced in harsh rental and industrial environments.

Corniver Technologies Will Exhibit in CRA's 2025 Tradeshow

February 2024 -- Vendor News

Rollers, Ride-on, Single Drum. Obtain high compaction performance from CORNIVER with ride-on vibratory rollers that surpass the performance of plate compactors and walk-behind rollers. Moreover, due to the state of the art design of the vibratory mechanism inside the drum, the Corniver vibrating rollers outperform single drum rollers classified as wider and heavier. They provide single drum vibrating rollers for all types of compaction applications. All Corniver vibratory rollers are the shortest (best manuverability), the lightest (easiest to transport), the lowest center of gravity (the safest to use) in their respective class. At the same time, all Corniver vibratory rollers deliver the highest compaction performance in their class. Use a CT 55 for powerful performance or our CT 40 and CT 48 for outstanding compaction and unsurpassed manoeuvrability.

Groundhog Equipment: Looking Forward to CRA's 2025 Tradeshow!

February 2024 -- Vendor News

Quality and affordability – it’s a combination that’s hard to find. At Groundhog Equipment, we’ve accepted the challenge to manufacture excavators and heavy equipment that hold up to the highest standards of reliability while keeping them in a price range that people can afford. Pair that with cutting-edge technology and exceptional customer service, and we offer value that can’t be matched. For equipment that’s versatile enough for a variety of jobs and tough enough to stand the test of time, get Groundhog Equipment. Our compact machines are maneuverable and easy to operate, increasing efficiency on any job site. Get quality, dependability and value with Groundhog Equipment!

JT Bates Group Will Exhibit at CRA's 2025 Tradeshow

February 2024 -- Vendor News

Rental Equipment Coverage and Compliance Services for Equipment Dealers. Unlike many damage waivers, their Rental Equipment Protection (REP) plan offers all-risk coverage that benefits both equipment dealers and their renters. REP will cover just about any circumstance you can imagine and will do so without asking our customers to take on any extra risk. Here are five benefits of REP:
•All-risk coverage for your rental equipment.
•A hassle-free claims process with our team of licensed insurance agents.
•Peace of mind.
•Predictable cost.
•Revenue source.

Rice Hydro Signs Up to Exhibit at CRA's 2025 Rental Rally Tradeshow

February 2024 -- Vendor News

Hydrostatic Test Pumps & Posts Hole Diggers. RICE Hydro was established in 1976 by Allen Rice. A Harvard University graduate retired from a career in the water municipality industry, Allen was desirous of staying busy and took a position with a local rental yard in San Diego, CA. During this period, Allen recognized contractors' need for a hydrostatic test pump, versus an adapted pressure washer to test pressurized lines. Allen then designed the first hydrostatic test system, one that allowed for ease of operation; precision, reliability and rapid results. From his garage in El Cajon, CA, the first RICE hydrostatic test pump was constructed. Enter the ST-1, a 5 HP roller pump, with a flow rate of 5 GPM, and an output pressure of 300 PSI. Today, RICE Hydro is a well-known, respected company. The ever-developing RICE product line of hydrostatic test pumps and the Dirt Dawg, a one-man hydraulic towable post hole digger, are designed to meet today’s technological challenges and demands. The RICE Hydro staff is dedicated to satisfing customer needs with top-notch customer service by being flexible, dependable and reliable.

Skyjack Joins 2025 Tradeshow Exhibitors

February 2024 -- Vendor News

Mobile Elevated Work Platforms. Skyjack proudly provides quality engineered, simple and reliable access and material handling equipment globally, so that companies can maximize utilization and their return on investment. All of Skyjack’s products are designed to be easy to service and maintain. By keeping the design simple and using proven technology, reliability and ease of service is common to all Skyjack products. Because of this, Skyjack machines offer the rental industry’s best lifecycle value through low cost of ownership, ease of service and maintenance, all while retaining high residual values.

Toku America, Inc. to Exhibit at the 2025 CRA Tradeshow Exhibitors

February 2024 -- Vendor News

Hydraulic Breakers, Compactors, Augers, Demolition Tools. Toku America was founded in March 2010 as a fully owned subsidiary of Toku Pneumatic Co. Ltd. to serve the needs of the construction and demolition industries of North and South America. Our West Coast branch has been serving California and the western United States for over 5 years. Toku America has a serious commitment to offering quality products and services to the construction attachment industry. Our parent company, Toku Pneumatic, was founded in Japan and has been in business since 1937, offering pneumatic and hydraulic products to over 52 countries around the world. Toku Pneumatic stands by its vertical manufacturing capabilities, offering all machining, assembly and heat treating in house, with exceptional quality control and testing. The TOKU trademark has become a symbol for quality products worldwide with its exceptional product support.

TVH Parts Co. Will Exhibit at the CRA 2025 Tradeshow

February 2024 -- Vendor News

TVH is the leading supplier of quality replacement parts and accessories for material handling, industrial and light construction equipment. Parts specialist since 1969 – need spare parts or accessories for your machines? You can choose from over 47 000 000 items for material handling, industrial vehicles, and construction and agricultural equipment. Wherever in the world you’re based, TVH is committed to delivering products and services to keep your equipment running smoothly. We’re headquartered in Waregem (Belgium), have a regional main office in Kansas (US), and operate from 81 branches across all continents. In need of electronic components and services? TVH's electronics department in Belgium (the largest in Europe) and subsidiary Flight Systems Industrial Products (US market) can help.

Volvo Construction Equipment & Services Joins CRA's 2025 Tradeshow Exhibitors

February 2024 -- Vendor News

The leading customer focused dealer of construction equipment & related services in California. Operating from 7 locations, Volvo, including their highly trained professional staff, represents reputable and respected brands. They’ve been a construction equipment dealer for 50 years, offering high-quality equipment and parts, reliable rentals, and exceptional service and support. Maintain performance by keeping your machine a Volvo. Every part is vital and helps you maximize uptime in the long run through Genuine Volvo Parts. With 24/7/365 active machine monitoring and monthly fleet reports, ActiveCare Direct allows you to spend more time making informed fleet management decisions.

Is California Ready for Full Electrification?

February 2024 -- Business News

California is leading the way in the push towards electric vehicles, but is the state ready? The American Transportation Research Institute (ATRI) has been conducting research on the challenges of electrification to provide data on what it will take to transition to electric vehicles. In its latest analysis, ATRI looked at what would happen if, or when, California went to a fully electric vehicle fleet. ATRI Vice President Jeffrey Short joined commercial Carrier Journal (CCJ) to discuss the latest step in that research, which focuses solely on California and its readiness for an electric vehicle future.
Source: Commercial Carrier Journal

Rental Rally 2024 Attendee/Potential Attendee Feed Back

February 2024 -- CRA UPDATE

This month, we asked members about feedback from their experiences at the 2024 Rental Rally Tradeshow and for suggestions for the 2025 tradeshow. If you have additional ideas for surveys for CRA members, please email CRA at info@calrental.org.

February Survey Raffle Winner

February 2024 -- CRA UPDATE

Michael Adams from Aba Daba Rents in Sacramento, CA is the winner of the February Survey Drawing. Congratulation Michael!

Join Us on this Journey: Your Invitation Awaits

February 2024 -- Meeting and Event News

We invite you to join us in this immersive experience by watching our 2024 Rental Rally Tradeshow video. This serves as a visual representation of the innovative products and services, showcasing the commitment to excellence in the rental industry. Whether you are a long-time supporter or a curious newcomer, this video promises to ignite your curiosity and leave you inspired by the possibilities that lie ahead.

Welcome to CRA's New Rental Center Members!

January 2024 -- Rental Center News

JoRonCo Rentals
Susan Tobias
7501 East Brundage Lane
Bakersfield, CA 93307
(661) 345-9892
www.joroncorentals.com

PUAC, Inc.
Dawn Stager
1523 N 3rd Ave
Upland, CA 91786
(909) 921-4936
www.pullupachair.com

Hartford Insurance Says Digital Technology is Changing Workers Comp

January 2024 -- Rental Center News

Welcome to CRA's New Associate Member!

January 2024 -- Vendor News

Pegbo, Inc.
Bryan Dragus
700 El Camino Real, Ste 120
Menlo Park, CA 94025
(650) 539-2915
www.pegbo.com

Makinex Celebrates 20 Years with Win A Trip To Australia Competition at World of Concrete

January 2024 -- Vendor News

Australian company Makinex is celebrating a milestone 20th birthday with a competition to win an all-exclusive trip to its homeland. The private company designs, manufactures and distributes innovative products to the global construction industry, and will celebrate 20 years in the business in 2024. In honor of the milestone, a lucky World of Concrete customer will win an impressive jackpot including flights, accommodation and access to iconic tourist attractions in Sydney, Australia. Makinex will launch the competition at the popular World of Concrete (WOC) 2024 conference to be held in Las Vegas, USA, from January 22-25.

FMI Equipment Announces Leadership Transition: Brett Davis Assumes Role as President

January 2024 -- Vendor News

FMI Equipment, a leading equipment dealer, recently announced a leadership change. Dave Kopp, the company’s President and Founder will be stepping down as President, effective January 1. Effective immediately, Brett Davis, will assume the role as FMI Equipment’s President. Dave will remain with FMI as its Chief Development Officer. Brett worked at CNH Industrial for over 25 years in various leadership roles, including leading New Holland North America, a leading Agricultural and Construction brand and CNH Industrial Capital, the 5th largest equipment finance company in North America.

IRS Tax Tips: Businesses Can File Form 1099 Series Information Returns for Free

January 2024 -- Business News

Business taxpayers can file electronically any Form 1099 series information returns for free with the IRS Information Returns Intake System (IRIS). IRIS accepts 1099 series forms for tax year 2022 and after. IRIS is available to any business of any size. It’s secure and accurate and it requires no special software. It also reduces the need for paper forms. Starting in tax year 2023, businesses with a combination of 10 or more information returns must file them electronically.

California Trade Report for November 2023

January 2024 -- Business News

Here are highlights from the recently released trade data from the US Census Bureau and US Bureau of Economic Analysis. Compared to a year ago, the November trade numbers in general show improved activity through the state’s ports. Both origin exports and destination imports were up in nominal terms. Although down sharply from the prior month surge, total trade activity through the state’s ports was also up (6.3%) in nominal terms compared to the prior year, producing continued improvement (on a 12-month moving average) in both the share of US trade through the state’s ports and the state’s share of total US origin exports. This improvement comes as port activity recovers from the uncertainty facing shippers during the prolonged labor negotiations, and as global trade patterns face disruption from the Panama drought and threats to ships transiting through the Suez Canal. In nominal terms, total trade through the state’s ports year-to-date remained down from the 2022 highs, but also remained above the pre-pandemic levels in 2019.

QUICK FACTS: California Employment Report for November 2023

January 2024 -- Business News

The Center for Jobs and the Economy has released their initial analysis of the November Employment Report from the California Employment Development Department.
November Data Again Posts Mixed Results. Nonfarm jobs showed a gain in November, although coming in at a more restrained 9,300 and the October gains revised down by 5,700 to a still respectable 34,500. Information gained as Motion Picture related jobs returned to pre-strike levels. Tech jobs also reported some gains, counterbalancing the continuing series of layoff announcements coming from this industry. While both showed growth in the unadjusted data, Transportation, Warehousing & Utilities reported only a modest increase in the adjusted series reflecting the general slowdown in trade activity compared to previous years’ seasonal bumps, and Retail Trade posted a loss in the adjusted data that reflects the substantial shift to online sales. Job gains, however, were dominated by the lower wage end, in particular continued expansion of government-paid very low wage jobs in Individual & Family Services.

Employment—the number of people working—dropped again for the 5th month in a row, showing a loss of 35,400 for the month and a total drop of 147,700 for the five-month period. Combined with a growing number of unemployed, weakness in the labor force has now essentially eliminated the previous labor shortage conditions that had throttled down the state’s job expansion potential. Labor supply (number of employed and unemployed) has now fallen below labor demand (employed plus job openings), reversing the conditions previously favorable to stronger wage growth to a situation where increasing unemployment becomes more likely.

For additional information and data about the California economy visit www.centerforjobs.org/ca.

Assemblymember Irwin and Committee's Decision on the Wealth Tax Prioritizes Fiscal Stability for California

January 2024 -- Business News

The California Business Roundtable extends sincere appreciation to Assemblymember Irwin, Chair of Assembly Revenue and Taxation, and the committee members for their prudent decision to hold Assembly Bill 259, the wealth tax proposal. We thank Assemblymember Irwin for her leadership and the committee's commitment to maintaining fiscal stability.

OPINION:�Colorado’s Lesson to California about Tax Reform

January 2024 -- Business News

Jon Coupal, president of the Howard Jarvis Taxpayers Association, recently commented on a lesson he believes California can learn from Colorado...

Can meaningful tax reform advance, or even survive, in progressive blue states? In California, this is not just an academic question. Proposition 13 has been under constant assault since its passage in 1978. But the core of Proposition 13 – the one percent tax rate cap on real property and the two percent limit on annual increases in taxable value – remains unscathed.

Prop 13’s popularity over four decades has remained constant even as the California of Ronald Reagan and Pete Wilson has morphed into one of America’s most liberal states. Now, two-thirds of both houses of the California Legislature are held by Democrats, as well as all statewide elected offices. And yet polling suggests that if Prop 13 were on the ballot today, it would still pass by more than 60% just as it did in 1978. (Prop 13 even survived an effort to strip its protections from “evil” corporations when voters rejected the “split roll” initiative in 2020).

Rental Truck Thoughts...

January 2024 -- CRA UPDATE

This month, we asked members about rental trucks—do they rent them, and if so, what type of trucks do they rent, and what requirements do they ask for from renters? If you have additional ideas for surveys for CRA members, please email CRA at info@calrental.org.

January Survey Raffle Winner

January 2024 -- CRA UPDATE

Bruce Thompson from Elsinore Valley Rentals is the winner of the January Survey Drawing.

Congratulations, Bruce!

Thank you to all of the 2024 Rental Rally Tradeshow Participants!

January 2024 -- Meeting and Event News

Don Cruikshank Obituary

December 2023 -- Rental Center News

We are deeply saddened to share the news of the passing of former CRA Board of Director member, Don Cruikshank, on November 24, 2023. Don ran a successful equipment and event rental business, a legacy continued by his children, who also work in the field. Don moved to the area as a 4-year-old in 1957, and attended elementary school in Newhall before going off to Alemany High. He studied to become an emergency medical technician at College of the Canyons before working as a paramedic for about eight years. Cruikshank and his business partner Mike Redmond purchased a business that they turned into AV Equipment Rentals in 1978. Don steadily gained a reputation as not only a sound businessman, but also one who gave back, according to those who knew him.

Message from CRA President

December 2023 -- Rental Center News

As the CRA Rental Rally approaches, I am excited to share what we have in store for you! The CRA staff, as well as the board of directors, have been tirelessly working on your behalf to make the 2024 Rental Rally better than ever. I have outlined an agenda (click on "What's In Store...) that will give you an idea of what we have available and why you need to be here. We are looking forward to seeing you at the South Point Hotel and Casino in fabulous Las Vegas!

CRA’s 2024 Equipment and Party Rental Rally Tradeshow–See the Schedule

December 2023 -- Rental Center News

CRA’s 2024 Equipment and Party Rental Tradeshow will be back at the South Point Hotel & Convention Center. Rental Centers, register by Dec. 22, 2023, for special pre-registration rates: $60/person or $195/company. Click on the "Tentative Schedule" link below to see what's in store for you at the show.

Register Today! Attendee Brochure with Registration Form
See who has signed up to exhibit!
Visit www.rentalrally.com for complete tradeshow information.

RSIF Scholarship Applications Due December 31, 2021

December 2023 -- Rental Center News

CRA members, their employees and their college-age children are all eligible to apply for an RSIF Scholarship. Every student can use a helping hand. Perhaps you are considering continuing your education or would like to attend a trade or certificate program that will enhance your job skills. On of the missions of RSIF is to promote education in the rental industry, and that applies to adult students of all ages and at many levels. Complete the application and return to CRA by December 31.

Finding Alternatives to Opioids: Virtual Physical Therapy

December 2023 -- Rental Center News

The opioid epidemic continues to ravage communities across America, taking over 41 lives per day. In the workplace that means billions in lost productivity and increased healthcare expenses. In their quest for solutions to keep their workforce safe and productive, employers are trying out an innovative new approach, virtual physical therapy.

The Dangers of Opioids. The impact of widespread opioid addiction and abuse is being felt across all industries. Approximately three-quarters of employers report their workforce has been affected in some capacity, whether through side effects like fatigue and confusion or more severe dependence and addiction issues. However, most organizations feel unprepared to properly address this growing crisis.

The trouble frequently begins with prescription painkillers for acute injuries or recovery. While intended only for short-term use, these highly addictive medications can trap patients in a dangerous cycle of dependence, especially those who have chronic musculoskeletal disorders, which affect half of Americans.

Welcome to CRA's New Associate Members!

December 2023 -- Vendor News

Integra Rental
Seth Haidsiak
2547 Tech Dr.
Bettendorf, IA 52722
(563) 332-5030
www.Integrasoft.com

Paladin Attachments
Mark Crow
503 Gay Street
Delhi, IA 52223
(817) 304-6660
www.PaladinAttachments.com

XVMG North America
Spencer Lee
5145 Schirlls St.
Las Vegas, NV 89118
(702) 755-0162
www.xcmg-usa.com

New Exhibitors and Sponsor for 2024 Rental Rally Tradeshow

December 2023 -- Vendor News

CRA's 2024 Rental Rally Tradeshow will again be held at the South Point Hotel and Casino in Las Vegas. Show dates are January 14-17, 2024. Thank you to our new exhibitors and also to those exhibitors that have already signed up! Click here to see the complete list of exhibitors. Click here to see the complete list of sponsors.

Integra Rental Signs Up for 2024 Rental Rally Tradeshow

December 2023 -- Vendor News

Software for the Modern Rental Business. integraRental is a modern, cloud-based equipment rental software solution that is fully integrated with QuickBooks and integraERP. integraRental features an integrated credit card solution, GPS telematics, a fully integrated eCommerce experience, and a feature-rich mobile app. Advanced pricing and tax management makes your business more profitable and efficient. A 28-day rental asset view gives users the tools to manage assets in real time. Our rental software enables you to conveniently reserve, track, schedule, and maintain assets in a single location, or across multiple locations.

IVIS Security Inc. Joins CRA's 2024 Tradeshow Exhibitors

December 2023 -- Vendor News

Video Monitoring that eliminates false alerts by using a hybrid AI/Human Verification process that protects your assets. IVIS integrated machine learning into our software to more accurately identify the difference between various objects, and then used that software to alert Virtual Sentries when there’s activity you should be concerned about. This allowed us to provide a more accurate service at a cheaper cost. Keeping businesses secure since 2006, IVIS has quickly become a trusted name in commercial security.

Paladin Attachments to Exhibit in 2024 CRA Tradeshow

December 2023 -- Vendor News

Your ONE-STOP SHOP for Construction, Agriculture, Snow and Landscape Attachments. Paladin Attachments is the largest independent manufacturer of coupler systems and powerful attachment tools in the world. With 11 brands under one name that specialize in dedicated work tools to custom capabilities for small compact tool carriers to large excavators, Paladin has a brand that’s right for you.

XCMG North America to Exhibit at CRA's Tradeshow

December 2023 -- Vendor News

MEWP, Mini Excavator. A long history of success. A long-term commitment to more. Beginning in 1943, XCMG has become the world’s third largest construction machine manufacturer. From day one, XCMG's goal has been to make it easier for customers to do their jobs, grow their businesses and continue to move forward with equipment designed, engineered and built to be the best. In a world of hard, heavy construction work, they try to make the load lighter. And while operating on a global scale, XCMG wants to be a local partner and a first-call problem solver.

Portable Equipment Registration Program (PERP) Phase Out Date and Modification Deadline for Tier 3 Engines Owned by Large Fleets

December 2023 -- Business News

A reminder from the California Air Resources Board about the Portable Equipment Registration Program (PERP) Phase Out Date and Modification Deadline for Tier 3 Engines Owned by Large Fleets:
December 31, 2024 is the phase out date for Tier 3 portable diesel engines owned by large fleets and built prior to 2009 rated 50 brake horsepower (bhp) to 750 bhp. Large fleets were established on June 30, 2019, and have a total cumulative horsepower over 750 bhp for all portable engines under common ownership and control of the fleet.

These engines, whether registered in PERP, locally permitted, or otherwise subject to the Portable Diesel Engine Airborne Toxic Control Measure, will no longer be able to operate in California after December 31, 2024.

The engine tier and phase out dates are listed on each applicable PERP registration certificate. To continue operation past the phase-out date, you must submit a modification request using PERP Form 20.

IRS Tax Tips: Businesses Can File Form 1099 Series Information Returns for Free

December 2023 -- Business News

Repeal the Death Tax

December 2023 -- Business News

The Howard Jarvis Taxpayer Association is excited to announce that they are hosting a weekly one-hour live radio show called "Repeal the Death Tax Petition Party." You can listen live anywhere on KSFO.com, and if you're in the greater Bay Area, you can also listen on 560 KSFO. The New "Repeal the Death Tax Petition Party" radio show will air every Friday from 6:00 pm to 7:00 pm.

The Howard Jarvis Taxpayer Association is stepping up their efforts to get the Repeal the Death Tax initiative on the November 2024 ballot. They need more than 1 million signatures by the middle of January and the clock is ticking! Get the petition at RepealTheDeathTax.com! Contribute to the campaign at https://www.efundraisingconnections.com/c/RepealtheDeathTax/.

Please don't delay on downloading and sending HJTA your petition! They need time to process all the petitions and get them ready to deliver to 58 separate county offices.

Business Roundtable Responds to Governor's Announcement on Retail Theft

December 2023 -- Business News

California Business Roundtable President Rob Lapsley issued the following response to Governor Newsom's recent announcement on retail theft this holiday season:
“While today’s announcement is welcome news for retail establishments across the state, it continues to be a piecemeal response to a broad and complex problem that directly impacts an important part of our state revenue and services. From cargo theft, to retail theft, to porch pirates, the issue is much broader and
requires a much more aggressive solution.
"While we are disappointed that the proposed initiative solution is not on the streets collecting signatures for the November 2024 ballot, it is the responsibility of the Legislature to fix the problem. We look to the new
leadership of Assembly Public Safety Committee Chair Kevin McCarty and Speaker Robert Rivas to work
with the statewide business community and law enforcement leaders such as Sheriff Jim Cooper on
immediate and comprehensive solutions, including the critically needed fixes to Prop. 47 that our research
shows will be strongly embraced by voters throughout California."

(Prop 47 was a ballot measure passed by California voters on November 5, 2014. The law made some non-violent property crimes, where the value does not exceed $950, into misdemeanors. It also made some simple drug possession offenses into misdemeanors. It also provides that past convictions for these charges may be reduced to a misdemeanor by a court.)

California Energy Price Data November 2023

December 2023 -- Business News

The California Center for Jobs & the Economy reported on the monthly updates from the most current November 2023 fuel price data (GasBuddy.com) and September 2023 electricity and natural gas price data (US Energy Information Administration).

Overall, California’s energy price rankings were unchanged, remaining at or near the highest among the contiguous states. Average commercial electricity, gasoline and diesel prices were again the highest, and industrial electricity the second highest. To view additional data and analysis related to the California economy visit our website at www.centerforjobs.org/ca.

Quick Facts: California Employment Report for October 2023

December 2023 -- Business News

The Center for Jobs and the Economy has released their initial analysis of the October Employment Report from the California Employment Development Department. For additional information and data about the California economy visit www.centerforjobs.org/ca.

4.8% CA Unemployment Rate: California's reported unemployment rate (seasonally adjusted) in October was up 0.1 point to 4.8% as employment continued to lose ground. The US rate was also up 0.1 point to 3.9%. California again had the 3rd highest unemployment rate, ahead of only Nevada and DC.

-28.8k CA Employment: Employment dropped 28,800 (seasonally adjusted). In the last 4 months, total employment dropped 112,200. US employment was down 348,000. California unemployment rose 17,700, while US unemployment rose 146,000.

62.3% CA Labor Force Participation Rate: California labor force (seasonally adjusted) was down 11,100, while the labor force participation rate remained level at 62.3%. The US labor force
was down 201,000, while the participation rate dipped 0.1 point to 62.7%.

California Business Roundtable Endorses Proposition 1

December 2023 -- Business News

The Califoria Business Roundtable recently announced it supports Proposition 1, Governor Newsom's$6.38 Billion bond measure to build 10,000 new community behavioral health beds and houseing to provide cre to Californians of all ages with serious mental health and substance use disorders.

About Prop. 1: For the first time in decades, Californians will have the ability to transform the state’s mental health system – modernizing to meet the needs of all Californians. Proposition 1 – Treatment not Tents – will refocus billions of dollars in existing funds to prioritize Californians with the deepest mental health needs, living in encampments, or suffering the worst substance use issues. It will expand mental health and addiction services for tens of thousands of Californians each year, create housing settings where over 11,000 Californians with the severest mental health needs can live, recover, stabilize and thrive, and provide $1 billion to ensure our veterans experiencing homelessness, mental health and substance abuse issues are given the care they deserve.

California Business Roundtable Congratulates Rob Engstrom on Appointment as President of American Free Enterprise Chamber of Commerce

December 2023 -- Business News

California Business Roundtable (CBRT) President Rob Lapsley recently issued the following concerning Rob Engstrom's appointment as president of the American Free Enterprise Chamber of Commerce:
"The California Business Roundtable congratulates Rob Engstrom on his appointment as president of the American Free Enterprise Chamber of Comerce. CBRT values the long-term relationship with Rob on the major national and state economic, political and public policy issues impacting California. We look forward to a strong partnership to grow investment and jobs."

Special Report: California Strikes Out on Ohtani’s Blockbuster Dodger Deal

December 2023 -- Business News

Tax Analysis of Shohei Ohtani’s Salary Deferral. As part of its ongoing effort to report on significant economic trends in California, the Center for Jobs and the Economy is releasing this special report, which provides a detailed analysis of Shohei Ohtani’s decision to defer most of his annual salary of $70 million over 10 years. It explores how this move might save Ohtani millions in taxes due to California’s highest-in-the-nation tax rate on high income earners and examines the wider impact on both the Dodgers’ finances and California’s revenue model. While other reports have attempted similar estimates, many have used the wrong tax rates or have not considered all the tax consequences. For additional information and data about the California economy, visit www.centerforjobs.org/ca.

Theft, IDs, Deposits, Oh My!

December 2023 -- CRA UPDATE

This month, we asked members about their rental policies—who do they rent to, what IDs are required from renters, are deposits or prepayments required, etc.—and their businesses' experience of theft. If you have additional ideas for surveys for CRA members, please email CRA at info@calrental.org.

December Survey Raffle Winner

December 2023 -- CRA UPDATE

Ryan Leis from Apex Rentals in Hesperia is the winner of the December Survey Drawing.

Congratulations Ryan!

Midas Event Supply Celebrates 20th Year in Business

December 2023 --

On January 1, 2004, MIDAS EVENT SUPPLY of Ontario, California, issued it’s very first invoice. Twenty years later, we celebrate our 20th year in the business of manufacturing, importing, and distribution of event and trade show equipment in the U.S., Canada, and the Caribbean. We sincerely appreciate the tremendous support we’ve received from California Rental Association members over the years.
To commemorate the milestone properly, we will be offering all California Rental Association members a very special “20 at 20” program for the entire anniversary month of January (20% more: buy 10, get 12; buy 100, get 120, and so forth). It’s our way of saying how much we’ve appreciated doing business with you over a very long time!

Cole Schlitzer Promoted to Assistant Rental Division Manager

December 2023 --

Mi-T-M Corporation recently announced the promotion of Cole Schlitzer to Assistant Rental Division Manager. Schlitzer joined Mi-T-M in 2017 as a Customer Service Representative and quickly worked his way to his most recent role, Territory Account Sales Representative. In his new role, Schlitzer will work directly with the Rental Division Manager to establish and build customer relationships and help further grow the Rental Division.

“Cole brings a lot to the rental market with his broad range of product knowledge, willingness to work with customers and experience at rental trade. He has a good understanding of what our rental customers’ needs are and will be a great fit in his new position,” states Kevin Anstoetter, Mi-T-M Rental Division Manager.

“I'm truly excited to step into my new role as Assistant Rental Division Manager at Mi-T-M. This role allows me to continue my journey with a great company I'm passionate about. I'm looking forward to building new relationships with customers and helping them all reach their goals,” states Schlitzer.

Holiday Greetings from the CRA Board of Directors and Staff!

December 2023 -- Meeting and Event News

The CRA board and staff would like to wish members and friends a wonderful holiday season and a bright, prosperous New Year! The association looks forward to another year of providing services that contribute to your success in the rental industry.

CRA 2023 Holiday Territory Parties
Holiday parties were held in Berkeley, Visalia, Ventura, San Diego, La Mirada and Corona. Participants enjoyed seeing old friends, drawings, a gift exchange, a Toys for Tots drive, and lots of fun and laughs. Thank you to all our vendors and rental centers that attended and participated. Announcements were short but included the excitement of the 2024 Rental Rally Tradeshow Jan. 14-17, 2024, at the South Point Hotel and Casino in Las Vegas. The CRA board and staff wish all members a joyous holiday with family and a prosperous New Year.

Welcome to CRA's New Rental Center Members!

November 2023 -- Rental Center News

Elsinore Valley Rentals, Inc.

Bruce Thompson
31275 Fraser Dr., #1008
Lake Elsinore, CA 92530
(951) 674-2427
www.ElsinoreValleyRentals.com

Event Party Rentals
Alexander Sillman
2180 Chablis Ct., Ste. 104
Escondido, CA 92029
(760) 738-3881
www.EventPartyRentals.com

RSIF Scholarship Applications Due December 31, 2021

November 2023 -- Rental Center News

CRA’s 2024 Equipment and Party Rental Rally Tradeshow–See the Schedule

November 2023 -- Rental Center News

Register Today! Attendee Brochure with Registration Form
See who has signed up to exhibit!
Visit www.rentalrally.com for complete tradeshow information.

Workers Comp Basics: The Four Types of Disability Benefits

November 2023 -- Rental Center News

In determining the extent of a worker’s injury, doctors evaluate the degree of disability or impairment. The injury may be permanent or temporary. When an employee is injured and cannot work, disability benefits replace a portion of the employee’s lost wages. They are usually calculated based on the worker’s average weekly wage before the injury. There is usually a waiting period before payments begin, and there are usually minimum and maximum payment thresholds. Benefits may also vary widely by state.

Welcome to CRA's New Associate Members!

November 2023 -- Vendor News

Eberhard Equipment Kubota
167 Lambert St. #C
Oxnard, CA 93036
(805) 754-4519
www.EberhardEquipment.com

Instagrid
Richard Romer
PO Box 4031
Clifton Park, NY 12065
(518) 313-9452
https://instagrid.co/

L.B. White Company
Heather Young
411 Mason St.
Onalaska, WI 54650
(608) 783-5691
https://www.lbwhite.com/

MAZO Capital
John Pfister
300 Spectrum Center Dr., Suite 1070
Irvine, CA 92618
(424) 343-6285
www.mazocapital.com

CRA eJournal

Welcome to CRA's New Rental Center Member!

How Targeted Wellness Programs Can Reduce Workers Comp Claims

Peer Executive Groups Names 2024 Equipment Rental Top Gun Winners

Peer Executive Groups Names 2024 Homeowner & Hybrid Top Gun Winners

Welcome to CRA's New Associate Members!

MTA Distributors Joins 2025 Rental Rally Tradeshow Exhibitors

Cardoza Waste Parts Nation Will Exhibit at the CRA 2025 Tradeshow

Best Trailer: Looking Forward to CRA's 2025 Tradeshow!

JackJaw Construction Accessories, Inc. Will Exhibit at CRA's 2025 Tradeshow

Michigan Pneumatic Tool Signs Up to Exhibit at CRA's 2025 Rental Rally Tradeshow

New Senior Roles at Genie

Five Crucial Steps for Starting an Event Rental Business in 2024

How to Properly Dispose of Worn-Out U.S. Flags

Reminder: New Staff Contact Information, New Location, New Look

CRA’s 4th�Wednesday Rental Workshop—June 26!

Thank you to PDQ Rentals and Milpas Rentals!

Thank You to the June Territory Meeting Sponsors!

In Memoriam: Jim Grasse

CRA’s 4th Wednesday Rental Workshop • July 24, 2024 • 2:30-4 p.m • Via Zoom

Welcome to CRA's New Rental Center Member!

Peer Executive Groups Names 2024 Event Top Gun Winners

Survey Reveals Leading Causes of Distracted Driving

Welcome to CRA's New Associate Members!

EP North America Joins Exhibitors for CRA's 2025 Rental Rally Tradeshow

Mi-T-M-Corporation to Exhibit at CRA's 2025 Tradeshow

CRA Welcomes GBS Linens to the 2025 Tradeshow

Welcome to Hapn – New CRA 2025 Tradeshow Exhibitor

Snap Lock Dance Floors Will Exhibit at CRA's 2025 Rental Rally Tradeshow

Kerridge Commercial System – Welcome to the 2025 CRA Tradeshow

Welcome to CRA 2025 Exhibitor National Flooring Equipment

Sinoboom North America, LLC to Exhibit at the 2025 Rental Rally Tradeshow

Paladin Attachments to Exhibit at 2025 CRA Tradeshow

California’s Forklifts to Become Cleaner and Less Polluting

AI and Machine Distribution – Don’t Fall for the Hype

CenCal Territory Yard Party hosted by B S & E Rents

Contact Information for CRA's Staff • CRA's New Address

Welcome to CRA's New Rental Center Member!

How Targeted Wellness Programs Can Reduce Workers Comp Claims

Peer Executive Groups Names 2024 Equipment Rental Top Gun Winners

Peer Executive Groups Names 2024 Homeowner & Hybrid Top Gun Winners

Welcome to CRA's New Associate Members!

MTA Distributors Joins 2025 Rental Rally Tradeshow Exhibitors

Cardoza Waste Parts Nation Will Exhibit at the CRA 2025 Tradeshow

Best Trailer: Looking Forward to CRA's 2025 Tradeshow!

JackJaw Construction Accessories, Inc. Will Exhibit at CRA's 2025 Tradeshow

Michigan Pneumatic Tool Signs Up to Exhibit at CRA's 2025 Rental Rally Tradeshow

New Senior Roles at Genie

Five Crucial Steps for Starting an Event Rental Business in 2024

How to Properly Dispose of Worn-Out U.S. Flags

Reminder: New Staff Contact Information, New Location, New Look

CRA’s 4th�Wednesday Rental Workshop—June 26!

Thank you to PDQ Rentals and Milpas Rentals!

Thank You to the June Territory Meeting Sponsors!

Welcome to CRA's New Rental Center Member!

Rental Guys Acquires Aba Daba Rents

How Does the Independent Medical Exam Process Work?

ANA, Inc. Joins 2025 Rental Rally Tradeshow Exhibitors

Graco Inc. Will Exhibit at the CRA 2025 Tradeshow

LocaliQ: Looking Forward to CRA's 2025 Tradeshow!

Ascenso Tires North America Will Exhibit at CRA's 2025 Tradeshow

MCS Rental Management Software Signs Up to Exhibit at CRA's 2025 Rental Rally Tradeshow

Valew Quality Truck Bodies Joins 2025 Tradeshow Exhibitors

Broce Manufacturing Company, Inc. to Exhibit at the 2025 CRA Tradeshow Exhibitors

The Rarest of the Rare: Top 5 Vintage Equipment Stories of 2023

Poll: Contractors Reveal Electric Construction Equipment Purchase Plans

Job hopping, Remote Working, and Tech: Can Construction Retain Gen Z?

New Staff, New Location ... Building the Future One Move at a Time

CRA’s 4th�Wednesday Rental Workshop—May 22!

Save the Date! Two Yard Parties in the Month of June!

Welcome to CRA's New Rental Center Members!

Stricter New Rules Limit Independent Contractor Hiring

CRA Podcasts: Women in Rental

Welcome to CRA's New Associate Member!

CRA Needs Your Input on the Possibility of Developing Cyber Insurance Policy

Alert Rental Software Joins 2025 Rental Rally Tradeshow Exhibitors

American Pneumatic Tools Will Exhibit at the CRA 2025 Tradeshow

Barreto Mfg, Inc.: Looking Forward to CRA's 2025 Tradeshow!

Corniver Technologies Will Exhibit at CRA's 2025 Tradeshow

Epiroc Signs Up to Exhibit at CRA's 2025 Rental Rally Tradeshow

Save the Date!
Two Yard Parties in the Month of June!