Jason Dorsey's keynote, 'Crossing the Generational Divide: Unlocking the Power of Generations to Grow Your Business

Best-selling author and acclaimed speaker Jason Dorsey will present “Crossing the Generational Divide” during the opening general session of the RV Dealers Convention/Expo on Tuesday, Nov. 6.
The convention is sponsored by RVDA – The National RV Dealers Association, RVDA of Canada, and the Mike Molino RV Learning Center.

This provocative keynote address, made possible by convention Platinum Partner Wells Fargo CDF, features new generational truths that directly impact leaders. Dorsey will share surprising data, firsthand stories, and step-by-step actions needed to drive communication, engagement, recruiting, etc. Get a glimpse of what to expect during his speech: watch video preview.

“I couldn’t be more excited to hear Jason speak about the Generational Divide. This industry was built by dealerships that mom and pop started and now are run by 2nd and 3rd generations,” said Convention Committee Chairman Chris Andro of Hemlock Hill RV Sales. “After watching some of his videos, I want as many of my management team at Hemlock Hill as possible to see him. This event is too valuable to not bring all your key people.”

The workforce is experiencing a time of unprecedented generational challenge and change. There are four generations in the workforce and five generations in the marketplace. There is also a tremendous amount of misinformation around generational differences. In addition, strategies that work for one generation can be a complete turn-off for others. This generational divide makes your job more difficult and more important than ever.

Jason Dorsey is a leading Millennials and Gen Z researcher and speaker. He has been featured on 60 Minutes, 20/20, The Today Show, and over 100 more TV interviews. His passion is solving tough generational challenges for organizations and leaders.

Dealers are encouraged to bring their top performers for a week of training and education, leadership development, networking, and motivation to take performance to new heights.

Visit www.rvda.org/convention for regular updates as the convention approaches. You can also get convention updates on LinkedIn, Twitter, and Facebook and download the RVDA convention app in the Apple store or on Google Play.