RV Industry Association (RVIA) released a first of its kind Aftermarket Parts and Accessories Customer Survey

Aftermarket Parts and Accessories Customer Survey reveals key buying habits of RVers and underlining what is most important to RV owners when shopping for parts and accessories in stores and online.

Cairn Consulting performed research for the survey. Cairn questioned 800 RVers who had traveled in an RV within the past year; and were heavily involved in decision-making about where to purchase aftermarket parts and accessories.  "The RV Industry Association strives to be the most credible source for macro RV market data, helping increase information and knowledge across the industry," said Frank Hugelmeyer, president of the RV Industry Association.  " This study provides insightful and actionable data on the RV aftermarket segment of the industry that will be extremely valuable to our members and dealer partners in understanding and meeting evolving customer expectations."