Go RVing Digital Marketing Expert to Deliver PR Workshop During RVDA Virtual Convention/Expo

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Go RVing’s Director of Strategic Marketing and Communications Courtney Bias will present “All PR is Local: Using Community Influencers to Grow Your Business” on Friday, November 13 at 1:00 p.m. Eastern during the 2020 RV Dealers Virtual Convention/Expo. Scheduled for November 9 through 20, the event will be hosted online by RVDA, RVDA of Canada, and the Mike Molino RV Learning Center.

Go RVing has reached millions of prospective and current RV owners through its extensive social influencer program. Join Bias to learn how to identify potential social media allies in your community that can help you reach more qualified customers, create general local PR, and raise your dealership’s profile.

This session will be available for on-demand viewing after its initial webcast through the convention digital platform.

Topics covered in this workshop include:

Ways to Work with Influencers
Using Influencers to Reach Local Media
Leveraging Go RVing Assets to Create Content

A catalog of live and on-demand sessions, Vendor Training +Plus workshops, and virtual exhibit booths will be available to access anytime from the beginning of the show through Jan. 31, 2021.

RV industry companies interested in reaching dealers during the event can contact Julie Newhouse at jnewhouse@rvda.org to explore Vendor Training +Plus workshops as well as partnership, sponsorship, and exhibiting opportunities.

Follow the convention on social media using #RVDAConEx. Visit www.rvda.org/convention for more information. Convention registration is priced to make it affordable, with discounts for multiple attendees from the same dealership. To register, click here.

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