COVID-19 Resources from SHSMD and the AHA
During the evolving COVID-19 pandemic, SHSMD and the AHA are here for you with the latest updates, resources and tools to meet your communications, marketing and planning needs.
Following are just some of the authoritative resources available to help you, your organization and your community stay up-to-date and navigate the crisis. To access the complete list, click here.
Marketing Budget & Operations in the New Normal
How has COVID-19 affected your marketing budget, operations and staffing? SHSMD’s By the Numbers free on-demand webinar includes a panel of experts and discussion by your peers on how hospital and health system marketing and communications professionals are responding to increased responsibilities in a time of static or reduced budgets. You’ll also learn about what’s changed for the better and how to sustain it. Click here to participate in our brief survey and to access the webinar recording.
SHSMD COVID-19 Conversation Series
- How to Effectively “Reopen” Health Care Services During COVID-19
- Jefferson Health Pandemic Recovery: Strategic Insights from Monica Doyle, CSO
- Strategic Marketing in the wake of COVID-19
- Practicing Social Compassion: How One Health System is Using Brand to Drive Business in its COVID-19 Response
- Leading and Supporting Teams During COVID-19
Ready to Use Communications Materials from the AHA
