NEW Release! Humanizing Brand Experience Vol 5:
The ultimate playbook to humanize health care brands and move people to action.

This report unlocks the opportunities that you can leverage to create meaningful change within your organization.

Humanizing Brand Experience Vol 5 is a deep, human-centric examination of brand and experience needs in the health care industry. Informed by more than 28,000 consumers and with rankings of more than 200 brands across the country, this report highlights emerging consumer trends, needs and behaviors that have arisen as we begin to leave the pandemic behind us.

Vol 5 allows health care organizations to leverage the latest consumer insights to guide strategy and tactics as we enter into a new era of health care focused on holistic health, diversity and inclusion, self-management, and virtual care.