SHSMD Education: Learning for Success

March 14 – April 18: Live Credential Course – Public Relations and Communications in Health Care Settings 
This SHSMD credential series features expert faculty who will Identify key trends impacting health care communications professionals and will share tools on how to develop strategic communication and change management solutions.  Learn strategies for how you can grow as a trusted advisor and effective change agent in your organization.  Plus, work with faculty and your peers on a cumulative and collaborative activity that will result in an actionable plan to help you solve current and emerging challenges in your role.

March 15: Live Webinar – The New Playbook: Creating Measurable ROI through Sponsorships 
This webinar will teach you how Virginia Mason Franciscan Health and Kettering Health used a data-backed approach to identify which sponsorships best align with KPIs and deliver across multiple strategic imperatives. Some topics include data evaluation, determining ROI and lead generation tactics. 

*Sponsored by Playbook for Health 

March 22: Live Webinar – Can Tech Solve Patient Access to Behavioral Health? 
This webinar, based on original research conducted by Optum, will discuss behavioral health providers’ attitudes toward digital access technology, including usage, preferences and barriers. 

*Sponsored by Optum Behavioral Health  

March 29: Live Webinar – 5 Key Primary Care Considerations to Drive Access and Lives Capture 
This webinar will provide HSG’s observations on best practices to measure patient leakage, prioritize alignment with organizational initiatives, market expansion, clinical practice and APP utilization. 

*Sponsored by HSG Advisors 

View all of SHSMDs upcoming education and get access to on demand education HERE.