Complimentary Resources Crafted for SHSMD Members

SHSMD provides its members with ongoing news and reports to bring new knowledge and thought leadership.  Below are two key reports recently released to guide your strategic thinking about emerging trends.  

2023 By The Numbers: MarCom Benchmarking
 
By The Numbers: MarCom is a benchmarking tool that provides health care organizations with insights into their marketing and communication efforts. This tool analyzes various performance metrics to help organizations better understand their marketing effectiveness and identify areas for improvement. By The Numbers: MarCom can be used to inform future marketing strategies, tactics and budget planning, ultimately helping your organization to achieve its marketing goals.

 

2023 Futurescan Health Care Trends
 
Your SHSMD free copy of Futurescan will help you navigate new trends and keep your leadership informed.  Stay informed about what is in store for health care and how your market development and strategies might change as a result. The 2023 issue focuses on workforce trends, disruptors, cybersecurity, consumer trends, health equity, and more!

 
To search for other resources free to members, visit the SHSMD Resource Library.