Complimentary Resources Crafted for SHSMD Members

SHSMD provides its members with ongoing news and reports to bring new knowledge and thought leadership.  Below are two key reports recently released to guide your strategic thinking about emerging trends.  

Student Resource - SHSMD Student and Diversity Enrichment Program
 
SHSMD offers a free year of membership and educational opportunities to attend the SHSMD in-person or virtual conferences for students currently working on a degree in health care administration, business management, marketing, communications and/or public relations. Please note that:

• There is a mimited supply, based on financial need, attendance availability and interest in the profession.
• Preference will be given to underrepresented populations.

 

SHSMD Podcast Series: Preview SHSMD Connections 2023

Building an Integrated System Strategy from the Middle-Out 
Health systems and hospitals have dealt with a great amount of change the last few years. Having a strong strategic planning process in place is critical to an organization’s success. Hear how Penn State Health has engaged in a process to build business playbooks, or a mini-strategic plan, for the organization in half the time it once took.

"Can We Just Put The Old One Back?" Sustaining a Consumer-Focused Content Strategy 
Unlocking new patient acquisition required rearchitecting the CHRISTUS Health website to meet the needs of the consumer and overcoming years of internally focused content. Jeff Stewart of CHRISTUS Health shares how a multi-hospital system built a consumer-focused website and shifted the significant burden of organizational complexity rightward and created streamlined patient access pathways. More importantly, he focuses on strategies to overcome a sustained onslaught of negative physician and administration feedback and vigorously defend a consumer-focused content strategy. 

Building a Thought Leadership Program: Preparing Your Leaders for the Big Stage 
Whether it’s a national conference or a presentation to the Board of Directors, it’s important that your organization’s leaders communicate with confidence and impact. Learn about the proven strategies and tactics UNC Health uses to support and continuously develop executive presence for their leaders.

Member Referral Program
Know someone who should join SHSMD? Refer them to join SHSMD at a discounted rate of $200 and you both can earn a chance to receive discounts with SHSMD once they become a member! 
 
To search for other resources free to members, visit the SHSMD Resource Library.