Complimentary Resources Crafted for SHSMD Members

SHSMD provides its members with ongoing news and reports to bring new knowledge and thought leadership. Listed below are key resources to guide your strategic thinking about emerging trends.   

2023 Executive Dialogue Reports

Reigniting Your Organization’s Strategic Plan 
Dive into the essential strategies for health care organizations looking to update their strategic approaches in a post-COVID world. Learn how to tackle financial challenges, workforce issues, and competitive pressures with innovative planning techniques.  
 
This 2023 Executive Dialogue Is Sponsored by
     
 

Unlocking the Value of Health Care Advertising 
Discover effective strategies for adapting your health care advertising to meet modern demands. This report offers insights on using data and technology to focus on patient-centered advertising that truly resonates. 

This 2023 Executive Dialogue Is Sponsored by 
    

Finding the ROI in Patient Engagement Programs 
Uncover the keys to enhancing patient experiences through strategic engagement. This guide highlights the benefits of integrating technology and data to improve outcomes and patient satisfaction. 

This 2023 Executive Dialogue Is Sponsored by 
    

SHSMD Webinar – Beyond the Buzz: What Health Care Marketers Need to Know About AI
An on-demand webinar aimed at understanding the impact of AI in health care marketing and beyond. As AI reshapes the future of health care, it's essential to comprehend its implications and practical applications. This webinar cuts through the hype, providing a clear-eyed view of AI's role in health care marketing and offering crucial insights for navigating this evolving landscape. 

View Webinar Recording (Members-Only)

To search for other resources free to members, visit the SHSMD Resource Library.