Released exclusively first to SHSMD members, Humanizing Brand Experience Vol 4 provides a comprehensive and clear pre- and post-COVID-19 view of consumer, brand and experience needs in the health care field. Creating a more human brand experience has never been more critical to success in our field and this report unlocks the opportunities that you can leverage to create meaningful change within your organization.
Humanizing Brand Experience Vol 4 is a unique health care brand experience measurement tool and assessment that highlights how consumer needs have (and have not) changed as they’ve navigated health care through the pandemic.