SHSMD Credential Course: Creating a Transformational Digital Strategy

July 11 - August 5, 2022

SHSMD is excited to host this live credential course for our health care marketers and communicators who are looking to develop or refresh their digital strategy using a “tradigital” approach. Our expert faculty from Greystone.Net and Brown Parker & DeMarinis Advertising (BPD) will share their insights on the current state of digital marketing and emerging technologies, divided into 4 parts or modules covering:

1. Building the Foundation of a Successful Contemporary Digital Marketing Program in Health Care
2. Telling Your Story to Drive Results
3. Activating Your Message Across the Tradigital Landscape
4. Preparing for What Is Coming Next

Completion of all course requirements will result in a SHSMD Credential in Digital Marketing Strategy, which can be shared as a digital badge on social media.

 

From past attendees:
“I am presenting what I learned from the course to the rest of the team tomorrow at a retreat. We need to make a more deliberate move in this direction and I feel prepared to help guide us."