Health Care Social Media Trends and Strategies

A Special SHSMD Online Certificate series

SHSMD members — a great opportunity to hone your social media skills awaits this summer. Learn how leading organizations are using social media to achieve stronger influence while balancing key requirements of governance. Gain a greater yield from your paid social media by focusing on the best opportunities to connect with key audiences.

 Hear from organizations such as: 

• BVK
• Cedars-Sinai
• Community Care Plan
• DoctorPodcasting by RadioMD
• Jarrard Phillips Cate & Hancock, Inc.
• Northwestern Medicine
• Wax Custom Communications

Modules include:

1. Influencer Marketing
2. Leveraging Paid Social Media
3. Social Media Governance Trends and Best Practices

Social media has become a key communications tool in the health care industry. Join this online certificate series to learn best practices and new trends in social media influencing, governance and paid social media opportunities. Plus, gain access to over 15 recordings from the 2020 and 2021 “Advanced Health Care Social Media and Digital Marketing Virtual Conferences,” co-hosted by the Mayo Clinic Social Media Network.

 

As part of this skill-building package, you also gain access to highly-rated on-demand Social Media and Digital Marketing session from SHSMD and Mayo Clinic Social Media Network’s co-hosted virtual conferences in 2020 and 2021.