Complimentary Resources Crafted for SHSMD Members
SHSMD provides its members with ongoing news and reports to bring new knowledge and thought leadership. Below are three key resources to guide your strategic thinking about emerging trends.
Health Care Strategy & Market Development Week – Shaping the Future
Join us Nov. 12-18 for the Health Care Strategy & Market Development Week, recognizing the role in which health care marketing, digital engagement, communications, strategic planning, and business development professionals contribute to their organizations’ mission, vision and values, and how they impact their communities. This is the recognition week for YOU!
Check out some great ways to celebrate the Health Care Strategy and Market Development Professionals on your team. Order the well-deserved themed gifts to show your appreciation for your team and raise awareness of the strategy and marketing department at your organization
SHSMD 2024 Calendar of Health Observances & Recognition Days
The SHSMD 2024 Calendar of Health Observances & Recognition Days is a comprehensive list of health observances and recognition days throughout the year. It’s designed to help you plan your 2024 community health events, internal and external communications, social media campaigns, and more.
Sponsored by: 
baldwinpublishing.com
Coming Soon: SHSMD Futurescan 2024
SHSMD Futurescan 2024 is the essential guide for health care leaders who want to prepare for the future. This annual publication will feature insights from leading experts on the key trends that will transform health care over the next five years.
Futurescan 2024 will cover a wide range of topics, including:
- Workforce – Redesigning Work While Meeting the Demands of the Workforce
- Care in the Home – From the Waiting Room to the Living Room
- Sustainability – Sustainability Strategies
- Population Health – The Future of Population and Public Health
- Employer Contracting – Direct Contracting with Employers
- Economics – The Economic Future of Health Care
- Medicaid – The Intersection of Social Determinants of Health, Innovation, Technology, and a Growing Medicaid Population
- Responsible Innovation – Responsible Innovation and the Digital Transformation of Health Care
Order your copy at shsmd.org/futurescan. 
By the Numbers: MarCom – Survey Closes Nov. 15!
By The Numbers: MarCom is a benchmarking tool that provides insights into your marketing and communication efforts. You'll find all the data you need to drive change in 2024 in the By the Numbers: MarCom dashboard!
Through Nov. 15, participate in the SHSMD survey for complimentary access to the interactive dashboard filled with aggregate data you can use to justify your budget and make strategic and tactical decisions about where and how to allocate your marketing and communications spending in the future. Take the survey.
To search for other resources free to members, visit the SHSMD Resource Library.