SHSMD Spectrum Newsletter
August 2019
Featured Articles
STRATEGY
  
Retail Pharmacy Strategy Enhances Services, Improves Patient Outcomes
Northern Maine Medical Center purchased a local retail pharmacy to broaden its continuum of services, increase convenience for patients and improve patient outcomes.
MARKETING
  
Using Experiential Marketing to Help Consumers Choose Appropriate Level of Care
At a time of marketing message overload for consumers, health care marketers are increasingly looking for ways to break through the “noise.” At OhioHealth, one strategy that is working effectively is experiential marketing. 
STORYTELLING
  
The Importance of Telling Stories
When Northwell Health went through a major rebranding, the organization made the commitment to support the initiative with aggressive communications. One of the innovative strategies Northwell employed was launching an online health and wellness resource named The Well that’s based on storytelling.
WEBSITES
  
Surviving and Thriving After a Website Relaunch
What steps can you take to ensure the successful relaunch of a hospital or health system website? One of the keys for Northwestern Medicine in Chicago was having a robust, well-planned system for gathering, evaluating and taking action on stakeholder feedback.
Naylor Association Solutions
Community Connections
Organizational Name Change
  
A health system embarking on a name change is looking for advice on developing supporting internal and external communication. Tips include creating targeted messaging to key groups, addressing why the name change is important to them and explaining the strategy behind the decision.
Naylor Association Solutions
Naylor Association Solutions
Save the Date!
Public Relations and Communications in Health Care Settings
  River
   

SHSMD Credentials Online Course
September 23–October 31
24/7 Access

 

Stay at the forefront of health care public relations and communications.

This course taught by leading experts inside and outside the field will help participants:

  • Understand internal and external trends impacting hospital and health system PR and communications.
  • Build skills in developing PR and communications strategies and change management solutions.
  • Become agents for change and grow as trusted advisors to leaders in their organization.
  • Apply the course’s key takeaways to real-world challenges through case studies.

Those who complete the course will earn a SHSMD credential.

Register today!
The SHSMD Advantage
Listen to the New "Rapid Insights" Podcast and Learn on the Go!
  

You’ll discover practical ideas and information from experts in the field that you can put to work in your organization and make an immediate impact. Podcasts on the following topics are already available:

  • Disrupting the field, with Dr. Sachin Jain, President and CEO of Caremore Health.
  • Website strategy, with Stephen Strong, Director of Digital at Northwestern Medicine.
  • Health care innovation, with Dr Shivan Mehta, Associate Chief Innovation Officer at Penn Medicine.
  • And more! 

There’s also a bonus interview series on “Disruption and Innovation in Health Care.”  

You can access these podcasts by subscribing to Rapid Insights on popular platforms like Spotify, iTunes (Apple), Google Play and more available here!