September/October 2019

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Content:
Featured Articles Community Connections Save the Date!
The SHSMD Advantage

Featured Articles

STRATEGY

Taking an Enterprise-Wide View to Adopting Telemedicine
University of Michigan health system has worked to connect electronic care services with its enterprise strategy, paving the way for expansion throughout the organization.

PATIENT EXPERIENCE

Henry Ford Health System Works to Attract Consumers With ‘Radical Convenience’
Detroit-based provider builds ‘health boutique’ in city core as part of a strategy to attract Gen Xers and millennials.

M&A

Building a Brand That Stands Out to Consumers and Physicians Following a Merger
Hackensack Meridian Health has assembled a ‘well-orchestrated’ team to maximize promotion of the system’s new brand.

MARKET RESEARCH

University of Utah Health Conducts Original Market Research to Add Value and Enhance Its Reputation
Learn how communicators at one health system created a national survey and leveraged the results to heighten the organization’s profile at the local and national level.

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You have so many to share.

Let GLC help craft the strategy, message and distribution plan for success.

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Community Connections

Data governance in health care

A health system building a data governance and data management program asks for insights from other health systems on their goals, models used and lessons learned. Recommendations include starting small, developing a web page or newsletter for updates and creating buzz around the program.

Save the Date!

Strategic Planning in Health Care

SHSMD Credentials Online Course
November 4 – January 17
24/7 Access

This online program offers two core courses, plus self-paced electives that allow you to customize the learning experience based on your areas of interest. Key topics covered include designing an effective strategic planning process, strategic metrics, communicating to stakeholders and more.

Upon completion of the credential requirements, registrants will receive a SHSMD Strategic Planning in Health Care Credential.

"Presenters were top notch and clearly current in the field of strategic planning. I very much enjoyed this class." – Past course participant

The SHSMD Advantage

SHSMD Connections Virtual Conference

Now available for you to order.

The Virtual Conference enables you to download and play back more than 70 recorded educational sessions synchronized with slides from this year’s SHSMD Connections event.

For a one-time fee of just $395, you will have access to presentations by leading health care strategists and professionals on a broad range of topics including marketing, customer experience, digital engagement, strategic planning, analytics and research, public relations, physician strategies and leadership development.

To sign up, visit shsmd.org/virtualconference.

It’s the next best thing to being there and a great professional growth opportunity for you and your team.