SHSMD Spectrum Newsletter
March/April 2020
Featured Articles
PATIENT EXPERIENCE
  
The Call to be Urgently Empathetic: The Transformation to Human-Centered Care
How do we put the human back at the center of what we do as a health system? We are trained to provide safe, reliable and affordable care, but do we take the time to focus on the individual and their needs and preferences? This requires a deliberate, human-centered approach focused on who we are serving and how they expect to be cared for as humans. The transformation to a human-centered approach is an imperative that is vital to our existence going forward.
POPULATION HEALTH
  
Health Breakthroughs Driven by DNA Analysis in Nevada
The Healthy Nevada Project, developed by Renown Health and its innovation institute, is one of the first community-based population health studies in the United States. By combining genetic and environmental data with individual health information, researchers and physicians are gaining new insights, enabling personalized care while improving the well-being of entire communities in Nevada.
STRATEGIC PLANNING
  
How One North Carolina System Rewrote the Rules on Behavioral Health Care
WakeMed Health and Hospitals faced a perfect storm in the system’s seven emergency departments just a few short years ago. The population in its North Carolina service area had exploded, bringing tens of thousands of individuals with complex medical, behavioral and social issues and nowhere to turn. Since then, WakeMed has built an ambitious, high-performance integrated care network that’s saving lives and drawing widespread admiration. 
MARKETING
  
4 Tips to Begin Discovering New Patients, Services with Intent Marketing
Gone are the days when patients type “doctor near me” into their desktops and await the search results to file away for later. Hospital marketers and strategists must find a way to seize upon the patient's “intent,” present answers to their questions and leave a trail of bread crumbs that lead to their services. They’re sitting on massive piles of information to do so and failing to act may open the door for data-savvy disrupters.
HealthcareMarketingCenter.com
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Community Connections
Creating a Brand Standard and Style Guide for Your Hospital
  
A SHSMD member shared that 2020 is the year she plans to create a brand standard and style guide for her hospital. As she begins to plan, she has several questions for those who have experience with the creation and use of a brand standards guide. 
Wainscot Media
McDaniels Healthcare Marketing
Save the Date!
NEW! SHSMD/Mayo Health Care Social Media "Virtual" Conference

SHSMD will be transitioning its 2020 in-person annual conference to a new virtual conference plus additional online education opportunities.

SHSMD and AHA’s Center for Health Innovation will convene health care leaders and executives across the nation for an innovative and engaging 3-day virtual event: Navigating A New Reality – Health Care Leaders Confront the Future.

This virtual conference will connect an array of key leaders facing a new era of care delivery post-COVID-19. We urge SHSMD executive strategists to join other health care leaders to share ideas, lessons learned and innovative strategies to move the field from recovery to rebuilding. 

Mark your calendars for September 14-16. 

 

Coming in October! SHSMD will offer all its members additional opportunities to join a series of online workshops, seminars and social networking opportunities as we bring our greatest SHSMD Connections sessions and more to marketers, planners, communicators, business developers and other health care strategists.

Watch for more information in the weeks ahead. 
LIFT Can Help You Navigate the “New Normal"
LIFT
Whether you realize it or not, the community you serve has been fundamentally changed by the COVID-19 crisis. To re-engage most effectively, marketers will need a nuanced understanding of the human condition. Leveraging the power of insights brought to light by anthropology and design thinking, LIFT can help them achieve greater human understanding and navigate the “new normal” post-pandemic
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The SHSMD Advantage
Transgender Care Resources

Take advantage of SHSMD’s Recorded Webinar Series and Toolkit on "Creating Communications and Engagement Guidelines for Transgender Care," free to SHSMD members as part of their membership.

No matter where your organization may be in providing transgender health care, you will receive actionable insights you can apply to your professional and personal experience. 

Feedback from attendees included:

  • “If working in a health care facility, this type of training is crucial as we continue our journey to equality and inclusion.”
  • “I have watched many webinars, but this series was right on point. Very clear and informative about what is needed to be successful.”

View the SHSMD Recorded Webinar Series.
Download a PDF of the presentation and  Optimizing Transgender Care Toolkit.
Listen to the faculty podcast highlighting key points form this series.
Check out the full 2020 SHSMD Education calendar and SHSMD’s podcast channel.