COVID-19 Likely to Continue Hospitals’ Acceleration Toward Digital Health Care
Consumers and providers have dramatically increased their use of virtual care because of the pandemic, and the Providence Digital Innovation Group predicts this trend will continue to accelerate for the foreseeable future. The organization also forecasts that providers will ramp up certain technologies that support new care models and the changing payment landscape.
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How Advocate Aurora Health is Harnessing User-Generated Content to Keep Consumers Engaged During the Pandemic
At a time when consumers are inundated with content from every conceivable medium, this Midwestern health system has found a way to break through the “noise” with a social media strategy emphasizing user-generated posts. Since the start of the pandemic, Advocate Aurora Health has achieved a 185 percent increase in engagement.
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UNC Health Embarks on Ambitious Journey to Transform its Strategy, Including a Unified Culture and New Brand Identity
In 2018, UNC Health decided it was time “disrupt” itself before “someone else came in and did it,” said the health system's Amy Higgins. With that mindset, the organization began a journey to unify its brand, strategy, culture and operating model — an effort that has paid off during the coronavirus pandemic.
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COVID-19, Consumerism Driving New Business Models for Northwell Health
The pandemic has forced strategists at Northwell Health to “completely recalibrate” its approach to the patient experience, guided by patient research and other industry intelligence. Strategy teams have to “really think differently about care models because people’s mindsets have changed,” says chief strategist Jeffrey Kraut.
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During the pandemic, it’s not possible to hold traditional community health fairs. If you’re looking for alternatives, check out this month’s Community Connections, in which peers at other hospitals and health systems share their ideas.
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 Back by popular demand! This highly-rated series, facilitated by leading experts in the field, includes two core courses on:
- Strategic Planning Process and Content
- Successful Plan Execution
The series also includes self-paced electives that allow participants to customize the program based on their areas of interest.
 Members who complete course requirements will earn a SHSMD credential in Strategic Planning in Health Care.
Click here, for more information or to register.
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What a past participant says:
"This course far exceeded my expectations in terms of rich content, crisp delivery, flexibility for a professional learner and immediate applicability to my daily responsibilities. Truly spectacular!"
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.jpg) Your complimentary digital copy of SHSMD’s Futurescan 2021-2026: Health Care Trends & Implications will soon be on its way to your inbox! And this year, members will also receive a free digital copy of the American Hospital Association’s 2021 Environmental Scan as an additional benefit!
In Futurescan, experts in the field explore key trends that will transform health care over the next five years. This edition focuses on COVID-19, consolidation, social determinants, consumerism, societal violence, consumerism, finance, culture change, technology and investment.
 The AHA’s 2021 Environmental Scan highlights data and and information on the current health care landscape.
Together, these invaluable publications will provide you, your team, leadership and board with the resources necessary to plan for the future and take the strategic actions necessary to position your organization for success in the evolving landscape.
Watch for more information soon from SHSMD on how you can:
- Order additional single copies and discounted 15-packs of Futurescan.
- Access a free, downloadable Futurescan PowerPoint presentation.
- Register for opportunities to attend a Futurescan webinar hosted by health care futurist Ian Morrison, Ph.D.
- Sign-up for a future-focused video series from the AHA on key health care issues and trends.
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The SHSMD board is responsible for defining the society’s vision and strategic direction. The 17 volunteer leaders donate countless hours to guide the development of policies, programs and services to make the SHSMD member experience the best it can be. Leading the board as president will be Jennifer Weiss Wilkerson, vice president and chief strategy officer at Sheppard Pratt Health System in Baltimore, Maryland. Serving as president-elect will be Lisa Schiller, chief communications and marketing officer for UNC Health and UNC School of Medicine in Chapel Hill, North Carolina. And the immediate past president will be Holly Sullivan, senior director of strategic marketing at Spectrum Health in Grand Rapids, Michigan.
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