SPM Group
SHSMD Spectrum Newsletter
November/December 2021
Featured Articles
BUSINESS DEVELOPMENT
  
Want to Enter a Competitive Health Care Market?
In today’s fast-paced health care environment, achieving success will take more than hard work and intuition. This philosophy couldn’t be any more applicable than in the realm of business development. Here are tips and tricks to help overcome challenges and succeed. 
SOCIAL MEDIA
  
Humanizing Social Media for Connections That Matter
Social media platforms have quickly evolved, presenting a tremendous opportunity to build meaningful relationships between health care systems and the people they serve. However, leveraging the true power of social media requires thought, consideration and most importantly, humanity.
MARKETING & DEI
  
The Role of Health Care Marketers in Equity Programs: Achieving Justice, Starting with Behavioral Health
Health care marketing and communication professionals play a critical role in hospital and health systems’ Diversity, Equity, Inclusion and Social Justice (DEIJ) strategic plans. To achieve DEIJ goals, health care marketers must recognize the importance of moving beyond equity to achieve justice. 
DIGITAL ENGAGEMENT
  
Diving into SEO with These Simple Steps
Setting up a website to be favorable to search engines is not what it used to be. While keywords are still important, search engine optimization (SEO) has matured to the point where reader experience is synonymous with it. Optimizing search results for health systems starts with simple tricks like keeping listings up-to-date and answering common questions.

Content Partner

 

Reader Poll

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Community Connections
SHSMD Virtual Conference Highlights

Last month, October 19-21, SHSMD members gathered for SHSMD Connections Virtual Conference hosted online featuring two full days of 20+ concurrent sessions and two keynotes, all within a virtual environment. Hundreds of attendees engaged in:

  • Keynote sessions that provided insight on post-COVID effects on health systems and courage during this unique time.
  • Networking sessions including a virtual member mixer
  • Interactive learnings through 50-minute concurrent sessions power-packed with peer-to-peer learnings and Q&A format discussions.

 

Read the full blog post from the virtual conference, “SHSMD Virtual Conference Highlights: Relaxed and Engaged While Connected.”

If you did not register to attend SHSMD Connections, check back here to purchase on-demand conference recordings.
Save the Date!
SHSMD CREDENTIAL: Strategic Planning in Health Care

Last Chance to Register!
November 8 – January 31, 2022 | 24/7 Access

The Strategic Planning in Health Care online course series has only a few spots left! The series continues to receive outstanding overall evaluation ratings.

Modules include:

  • Designing an Effective Strategic Planning Process
  • Elements of a Strategic Plan
  • Understanding Context and Being Future Focused
  • Communicating the Strategic Plan to Different Stakeholders
  • Developing a Tactical Plan
  • Electives on a variety of topics based on your interest & more!

Only upon completion of all the credential requirements will registrants will receive a SHSMD Strategic Planning in Health Care Credential. This includes completion of assignments, discussion board, exams, quizzes and evaluations. Discounts available for groups of 3 or more. 

 

NEW THIS YEAR! All participants will receive a free digital copy of the new SHSMD publication, A Practical Guide to Health Care Strategic Planning. 

 
The SHSMD Advantage
Watch Your Inbox for 2022 Futurescan and Environmental Scan!
  

Your complimentary digital copy of SHSMD’s Futurescan 2022-2027: Health Care Trends and Implications will soon be on its way to your inbox! In Futurescan, experts in the field explore key trends that will transform health care over the next five years. This edition focuses on:

  • Care Transformation
  • Workforce Issues
  • Strategy
  • Health Equity
  • Finance
  • Virtual Health
  • Behavioral Health
  • Emergency Preparedness

The AHA’s 2022 Environmental Scan complements Futurescan by providing additional data and information on the current health care landscape.

Together, these invaluable publications will provide you, your team, leadership and board with the resources necessary to plan for the future and take the strategic actions necessary to position your organization for success in the evolving landscape.

Watch for more information soon from SHSMD on how you can:

  • Order additional single copies and 15-packs of Futurescan.
  • Access a free, downloadable Futurescan PowerPoint presentation
  • Register to attend a Futurescan webinar hosted by health care futurist Ian Morrison, PhD.
SHSMD News
Welcome SHSMD Board
The SHSMD board is responsible for defining the society’s vision and strategic direction. The 19 volunteer leaders donate countless hours to guide the development of policies, programs and services to make the SHSMD member experience the best it can be.

Leading the board as president will be Lisa Schiller, Chief Communication and Marketing Officer, UNC Health Care & UNC School of Medicine in Raleigh, North Carolina. Serving as president-elect will be Alan Shoebridge, Chief Communication Officer, Providence – Oregon. And the immediate past president will be Jennifer Weiss Wilkerson, Vice President and Chief Strategy Officer, Sheppard Pratt in Baltimore, Maryland.