Stratasan
SHSMD Spectrum Newsletter
July/August 2022
Featured Articles
  
Driving Consumer Engagement Via a Digital Content Hub
With limited resources, this small health system's investment in a digital content hub seemed costly, but since MyCarolinaLife's launch in 2018, the returns have been invaluable.
  
Overcoming Stigma in Health Care Marketing: Essentials for Improving Care
Marketing has role to play in dismantling stigma associated with substance use disorder and other health conditions. Responsible messaging is critical for ensuring quality care for all.
  
The DEI Journey: Opening Doors Through Communications and Partnerships
Diversity, equity and inclusion initiatives are necessary for providing quality patient care. Renown Regional Medical Center has been recognized as an "LGBTQ+ Health Care Equality Leader" for their extensive implementation of DEI initiatives.
  
How Some Hospitals Are Grappling with the Workforce Shortage
Health systems across the country are turning to innovative solutions to address the workforce shortage, from technology-driven solutions like scheduling software and "telesitting" to apprenticeships and succession planning.

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Revive Agency
GLC- A Marketing Communications Agency
Navigating the value crisis in healthcare
Revive Agency®
There is no time to lose in defending your health system against the overplayed and often unfair scrutiny in the market around the cost of healthcare. Your brand reputation is likely already suffering from the blows taken by the industry – how can you fight back?
Read full blog to learn more
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Community Connections
  
Q: I have the task of working with staff to embrace our new core values and ingrain them into the culture. The challenge is taking the core values from posters, etc. and turning them into culture. Of course, we can't truly embrace these values if people are not aware of them. We have seven and they are not easy to remember. I am tasked with setting up one activity per month to bring the values to the forefront of our day-to-day life and I am looking for any ideas.

 
Save the Date!

A Special SHSMD Online Certificate series

SHSMD members — a great opportunity to hone your social media skills awaits this summer. Learn how leading organizations are using social media to achieve stronger influence while balancing key requirements of governance. Gain a greater yield from your paid social media by focusing on the best opportunities to connect with key audiences.

 Hear from organizations such as: 

  • BVK
  • Cedars-Sinai
  • Community Care Plan
  • DoctorPodcasting by RadioMD
  • Jarrard Phillips Cate & Hancock, Inc.
  • Northwestern Medicine
  • Wax Custom Communications

Modules include:

  1. Influencer Marketing
  2. Leveraging Paid Social Media
  3. Social Media Governance Trends and Best Practices

Social media has become a key communications tool in the health care industry. Join this online certificate series to learn best practices and new trends in social media influencing, governance and paid social media opportunities. Plus, gain access to over 15 recordings from the 2020 and 2021 “Advanced Health Care Social Media and Digital Marketing Virtual Conferences,” co-hosted by the Mayo Clinic Social Media Network.

 

As part of this skill-building package, you also gain access to highly-rated on-demand Social Media and Digital Marketing session from SHSMD and Mayo Clinic Social Media Network’s co-hosted virtual conferences in 2020 and 2021.

The SHSMD Advantage
  

Have you made your plans for SHSMD Connections 2022, September 11–14? With close to 50 concurrent sessions and 100 speakers bringing you 2.5 days of educational sessions, SHSMD’s Annual Conference paves the way for your professional development and career advancement.

There is something for everyone, with tracks covering:

  • Innovation and Cross-Disciplinary Solutions
  • Marketing & Digital Engagement
  • Career and Leadership Development
  • Communications & Public Relations
  • Planning & Business Development

The early bird deadline was just extended through July 20 — so don’t miss out on this highly anticipated event. You belong here!