Stratasan
SHSMD Spectrum Newsletter
September/October 2022
Featured Articles
  
How to Be the “Queen Bey” of Engaging Internal Communications
When Beyonce’s latest album “Renaissance” was released in July 2022, did you immediately think, “That belongs in our employee newsletter?”
  
Overwhelmed: How to Work, Love and Play When No One Has the Time
If your work and life are out of balance, you may be approaching burnout. Learn how to manage your time and attention effectively to bring balance to your workday.
  
Designing for Health-System ‘Flexibility’ in Post-Pandemic World
The COVID-19 pandemic highlighted the need for health systems to prepare for anything, and to design their facilities to be as nimble as possible.
  
What COVID-19 Continues to Teach Us about Hospital Culture
While we continue to face the challenges of the COVID-19 pandemic, it is important to reflect on what we have learned so far.

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Community Connections
  
Q: We have an 'Update' that is sent to all users every week. This is done in a Word document, converted to a PDF and sent out. Do others do something similar to this, but use software or a “drag and drop” newsletter of option so that it is not so clunky and visually appealing?

Content Partner

Save the Date!

Strategic Planning in Health Care

SHSMD Online Credential Course
Tuesday, November 8, 2022 - Tuesday, January 31, 2023
24/7 access

SHSMD members — a great opportunity to sign up for the Strategic Planning in Health Care online course series! The series received an outstanding overall evaluation rating of 4.87/5 (with 5 being extremely satisfied). SHSMD will offer two core courses plus self-paced electives that allow you to customize the program based on your areas of interest.

Course 1: Strategic Planning Process and Content

  • Module 1: Designing an Effective Strategic Planning Process
  • Module 2: Elements of a Strategic Plan
  • Module 3: Strategic Metrics (Key Performance Indicators)
  • Module 4: Understanding Context and Being Future Focused

Course 2: Successful Plan Execution

  • Module 1: Communicating the Strategic Plan to Different Stakeholders
  • Module 2: Developing a Tactical Plan
  • Module 3:  Integrating and Aligning the Strategic Plan with Financial Planning
  • Module 4: Bridging Worlds

Discounts available for groups of 3 or more. We encourage you to participate as much as possible during the live webinars, but in the event you cannot attend, all modules are recorded and available 24/7.

The SHSMD Advantage
  

Justify your budget with marketing and communications benchmarking data

2022 MarCom Survey is open!

Why take the Survey?

Backed by the power of Endeavor Analytics, “By the Numbers: MarCom” empowers users to drive meaningful decisions about MarCom spending by benchmarking against similar health care organizations.

Don't get cut. Know how you stack up against competitors and leverage this insight to make strategic and tactical decisions about where and how to allocate your marketing and communications budget.

"By the Numbers: MarCom" is the most trusted and comprehensive budgeting resource for health care marketers and strategists. When you take the survey, you are contributing to the industry and will be able to demonstrate your value with actionable data!