September/October 2022

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Content:
Featured Articles Community Connections Save the Date!
The SHSMD Advantage

Featured Articles

How to Be the “Queen Bey” of Engaging Internal Communications
When Beyonce’s latest album “Renaissance” was released in July 2022, did you immediately think, “That belongs in our employee newsletter?”

BURNOUT

Overwhelmed: How to Work, Love and Play When No One Has the Time
If your work and life are out of balance, you may be approaching burnout. Learn how to manage your time and attention effectively to bring balance to your workday.

PLANNING

Designing for Health-System ‘Flexibility’ in Post-Pandemic World
The COVID-19 pandemic highlighted the need for health systems to prepare for anything, and to design their facilities to be as nimble as possible.

COVID-19

What COVID-19 Continues to Teach Us about Hospital Culture
While we continue to face the challenges of the COVID-19 pandemic, it is important to reflect on what we have learned so far.

Reader Poll

Overall, how satisfied are you with your SHSMD membership?

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	c. Neither satisfied nor dissatisfied
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Navigating the value crisis in healthcare

There is no time to lose in defending your health system against the overplayed and often unfair scrutiny in the market around the cost of healthcare. Your brand reputation is likely already suffering from the blows taken by the industry – how can you fight back?

Read full blog to learn more

Community Connections

Internal Employee Communications

Q: We have an 'Update' that is sent to all users every week. This is done in a Word document, converted to a PDF and sent out. Do others do something similar to this, but use software or a “drag and drop” newsletter of option so that it is not so clunky and visually appealing?

Content Partner

Save the Date!

Strategic Planning in Health Care

SHSMD Online Credential Course
Tuesday, November 8, 2022 - Tuesday, January 31, 2023
24/7 access

SHSMD members — a great opportunity to sign up for the Strategic Planning in Health Care online course series! The series received an outstanding overall evaluation rating of 4.87/5 (with 5 being extremely satisfied). SHSMD will offer two core courses plus self-paced electives that allow you to customize the program based on your areas of interest.

Course 1: Strategic Planning Process and Content

Module 1: Designing an Effective Strategic Planning Process
Module 2: Elements of a Strategic Plan
Module 3: Strategic Metrics (Key Performance Indicators)
Module 4: Understanding Context and Being Future Focused

Course 2: Successful Plan Execution

Module 1: Communicating the Strategic Plan to Different Stakeholders
Module 2: Developing a Tactical Plan
Module 3: Integrating and Aligning the Strategic Plan with Financial Planning
Module 4: Bridging Worlds

Discounts available for groups of 3 or more. We encourage you to participate as much as possible during the live webinars, but in the event you cannot attend, all modules are recorded and available 24/7.

The SHSMD Advantage

Justify your budget with marketing and communications benchmarking data

2022 MarCom Survey is open!

Why take the Survey?

Backed by the power of Endeavor Analytics, “By the Numbers: MarCom” empowers users to drive meaningful decisions about MarCom spending by benchmarking against similar health care organizations.

Don't get cut. Know how you stack up against competitors and leverage this insight to make strategic and tactical decisions about where and how to allocate your marketing and communications budget.

"By the Numbers: MarCom" is the most trusted and comprehensive budgeting resource for health care marketers and strategists. When you take the survey, you are contributing to the industry and will be able to demonstrate your value with actionable data!