Stratasan
SHSMD Spectrum Newsletter
November/December 2022
Featured Articles
  
How Is Disruption Changing Health Care, During COVID and Beyond? 
Before COVID-19 emerged, the health care arena was seeing an influx of interlopers from nontraditional organizations such as Amazon and Apple, but the pandemic spurred changes in how health care services will be delivered going forward. Sam Glick, global leader in Health and Life Sciences at Oliver Wyman, discusses the new competitors and why it may be time for health care executives to reconsider the legacy health system model.  
  
Best Practices for Defining and Prioritizing DEI Strategy and Communications 
From the SHSMD Member Meet Up: At a recent SHSMD Member Meet Up, Defining and Prioritizing DEI Strategy and Communications, healthcare strategists shared how their organizations are translating their DEI conversations, tactics and investments into meaningful strategies and communications for better health care delivery and experiences. Learn more about their insights.
  
This article is built on findings in Humanizing Brand Experience, Vol 5—a joint report of Monigle and the Society for Health Care Strategy and Market Development (SHSMD) of the American Hospital Association (AHA). It is highlighted with key ideas from a conversation with Paul Matsen, Chief Marketing and Communications Officer at the Cleveland Clinic. 
  
Stories of Leadership and Inspiration Fuel Successful SHSMD Connections 2022 Conference 
Health care strategy professionals shared insights on “what’s next” and leadership strategies for the future during the Society for Health Care Strategy & Market Development (SHSMD) Connections 2022 conference in September. View highlights and key takeaways from the SHSMD Connections 2022 held in-person as well as via a virtual conference.

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Community Connections
  
The SHSMD advisory board is responsible for defining the society’s vision and strategic direction. These volunteer leaders donate countless hours to guide the development of policies, programs and services to make SHSMD the best it can be. In 2023, Alan Shoebridge will serve as board president, Lisa Schiller, will be immediate past-president and Christine Albert will serve as president-elect.  Newly elected board members include Dorian Harriston, Jennifer Horton and Ryan Younger.  Re-elected board members include Dennis Jolley and Suzanne Hendery.  

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Save the Date!

Celebrate the Inaugural
Health Care Strategy & Market Development Week
November 13-19, 2022

2022 marks the launch of a new recognition week for YOU: Health Care Strategy & Market Development Week! SHSMD is leading the way in celebrating the role in which health care marketing, digital engagement, communications, strategic planning, and business development professionals contribute to their organizations.

The theme for 2022 is Sparking Change. Each day of the week will feature special content from SHSMD members. Learn more about how you and your teams can participate during this week. 

Don’t forget to share your teams’ successes internally and on social media using #SHSMDSparksChange.

Click Here to Learn More

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The SHSMD Advantage

SHSMD offers a diverse range of impactful, effective education opportunities at your fingertips! There are only two months left of 2022 so be sure to tap into the following: