An Innovative Approach to Strategic Planning: Building From the Middle Out
At large health systems, strategic planning typically starts with the board of directors, who communicate their vision to the C-suite who then funnel directives to the staff at large. However, in the aftermath of the COVID-19 pandemic, leaders at Penn State Health wanted to “reframe” that process to engage local stakeholders in planning decisions that affected their work directly.
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Sustaining a Consumer-Focused Content Strategy: "Can We Just Put the Old One Back?"
Just about every marketing professional understands the excitement and angst associated with the “go-live” event of a new website. Jeff Stewart, the vice president of strategic marketing for Christus Health, who recently spearheaded the massive re-architecting of the health system’s web presence, describes the launch as anything but a “kumbaya moment.”
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Building a Thought Leadership Program: Preparing Your Leaders for the Big Stage
Public speaking can be exhilarating or terrifying. Most public speakers are not born great. In the case of health-system leadership, the development of critical communication skills—confidence, impact and authenticity—must be cultivated carefully. Sharon Delaney McCloud, the director of corporate communications at UNC Health, and Jamie Williams, UNC Health’s director of executive communications, will discuss proven strategies and tactics the system uses to develop executive leadership into confident and influential communicators during their SHSMD Connections Conference presentation, “Building a Thought Leadership Program: Preparing Your Leaders for the Big Stage.”
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How To Achieve Digital Health Success
In today’s difficult financial environment, amid rising labor costs and staffing shortages, many health care organizations are prioritizing technology investments to improve operations. Now comes the hard part: reassessing the post-implementation value of digital solutions. In examining the provider landscape, Oliver Wyman leaders recently noted that three strategies have consistently delivered high value for hospitals and health systems.
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Interact with your colleagues in the MySHSMD Online Member Community! Click the links below to view the discussions in the following groups:
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Content Partner
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Sept. 10-12 | Oct. 20 Virtual: Annual Conference – SHSMD Connections 2023
Join us in Chicago, Sept. 10-12, and virtually on Oct. 20, to be a part of the leading conference for health care strategy and market development professionals. Take advantage of the Premium registration and receive access to both in-person and virtual conferences (including session recordings available through Dec. 31) plus one year of SHSMD membership. To view other registration types, visit our website.
Sept. 26: Membership Events – SHSMD By the Numbers | MarCom: DEI Survey Findings
Join your fellow SHSMD MarCom colleagues in an interactive discussion about your role and its relation to Diversity, Equity, Inclusion, and Belonging (DEIB) goal implementation. The session will cover findings from a recent survey of SHSMD MarCom members regarding their DEIB efforts and will feature facilitated discussion on strategies and tactics used for implementation of DEIB goals. Join us to learn from each other and advance your DEIB progress!
November to January: SHSMD CREDENTIAL SERIES – Strategic Planning in Health Care
The Strategic Planning in Health Care Credential Series consists of two core courses and self-paced electives that allow you to customize the program based on your areas of interest.
- Strategic Planning Process and Content: Essential elements of strategic planning, including designing an effective strategic planning process, developing a strategic plan, and using strategic metrics to track progress.
- Successful Plan Execution: Covers practical aspects of implementing a strategic plan, including communicating the plan to different stakeholders, developing a tactical plan, and integrating the plan with financial planning.
Register today to take your strategic planning skills to the next level.
View all of SHSMDs upcoming education and get access to on demand education HERE.
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SHSMD provides its members with ongoing news and reports to bring new knowledge and thought leadership. Below are two key reports recently released to guide your strategic thinking about emerging trends.
 SHSMD 2024 Calendar of Health Observances & Recognition Days – Access the 2024 Calendar!
The SHSMD 2024 Calendar of Health Observances & Recognition Days is developed for health care professionals, educators, and the general public to raise awareness of important health-related topics and to celebrate the contributions of health care workers. It’s designed to help you plan your 2024 community health events, internal and external communications, social media campaigns and more.
 By the Numbers Survey – By the Numbers: MarCom Survey
You are invited to participate in SHSMD's benchmarking survey, part of a multi-year program through which health care organizations share blinded marketing and communications budget and resource allocation information.
Know how you stack up against competitors and leverage this insight to make strategic and tactical decisions about where and how to allocate your marketing and communications budget in the future. Through your active participation, you’re helping to ensure that SHSMD’s By the Numbers: MarCom stays the most trusted and comprehensive budgeting resource for health care marketers and strategists.
Contributing your data is free and will include a high-level summary through an online dashboard in the 4th Quarter of 2023. Complete the survey and become a subscriber today.
Call for Volunteers – 2024 Leadership Opportunities at SHSMD
SHSMD's 2024 Call for Volunteers is open through Oct. 9, 2023. Put your leadership skills and talents to practice while gaining new insights from and developing a broader network with other experts in the field. Drive your professional growth by being an active participant in SHSMD’s committees and task forces. Some of these initiatives involve team work, others require independent contributions. Share your expertise, network with colleagues, and enhance your CV by volunteering with the leading association for health care strategy and market development. Learn more about the available leadership opportunities.
To search for other resources free to members, visit the SHSMD Resource Library.
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