SPM Group
SHSMD Spectrum Newsletter
May/June 2024
Featured Articles
CAREER & LEADERSHIP DEVELOPMENT 
  
Moving Your Career FORWARD: A Guide on the Path to the C-Suite
The journey to the C-suite is akin to scaling a climbing wall, with each grip representing a strategic career move. As professionals aspire to reach executive roles in health care organizations, they must navigate through a landscape marked by industry challenges and personal growth opportunities.

Seasoned health care executives James Price, principal at Progressive Healthcare, and Chris Kane, the chief strategy officer at Phoebe Putney Health System, spoke on this topic during the SHSMD23 Connections annual conference, discussing pragmatic strategies for professionals looking to elevate their careers to vice president or higher, regardless of functional area.
INNOVATION
  
Pairing Data With Action Essential for Strategic Success
Strategic development and marketing efforts are built on the increased availability of data, enabling teams to make calculated, site-specific decisions on how to run their organizations. However, data alone is only a part of what is needed to develop and implement effective strategies.
STRATEGIC PLANNING
  
In the Pursuit of Health Equity, Data Are Key
Despite health equity being a long-standing concept, it was the COVID-19 pandemic, with its stark differences in hospitalizations and mortality rates, that really underscored its importance as a primary goal for health care organizations.
MARKETING
  
Putting Principles of Neuropsychology Into Practice, Smart Marketers Can Overcome Longstanding Bias
Health care marketers are finding new ways to overcome bias in communications by using the principles of neuropsychology. Understanding that how they communicate matters, smart marketers are using these principles to unlock the once-closed minds within their own organizations and in communities of color as well as traditionally underserved patient populations affected by negative historical biases toward (and within) the health care industry.  
IQVIA
Definitive Healthcare
Community Connections

Content Partner
Clarity PX
Save the Date!

 

Available On-Demand May 1 – Dec. 31: SHSMD Online Course – Foundations to Public Relations and Communications in Health Care Settings

Staying at the forefront of health care communications is critical as we move forward in navigating the new normal. Updated with new trends, strategies and case studies, this SHSMD series features expert faculty who will share key trends impacting communication professionals, identify and develop new skillsets and guide you through a cumulative and collaborative activity that will result in an actionable plan to help you solve current and emerging challenges. 

Order On-Demand Access

Call for Nominations Deadline May 13: SHSMD Rising Stars and Leadership Excellence Awards – Health Care Marketing Plans, Communications and Market Research Credential Course

SHSMD invites you to nominate deserving candidates for two prestigious awards: the SHSMD Rising Stars Award and the SHSMD Leadership Excellence Award. These honors recognize individuals who have made outstanding contributions to the field of health care strategy and have demonstrated leadership that sets them apart. Awardees will receive recognition at the SHSMD Connections conference, a feature on SHSMD media channels, and a special commemorative trophy. 
 
Submit a Nomination Today! 

Registration Opens on May 20! Annual Conference – SHSMD Connections 2024

The SHSMD Connections Conference is a must-attend event for health care professionals in the areas of marketing, communications, digital engagement, PR, strategic planning and business development. Join us Oct. 13-15 in Denver, CO for cutting-edge insights, networking opportunities, and expert-led sessions tailored to grow your expertise and inspire innovation. 

Learn More 

View all of SHSMDs upcoming education and get access to on demand education HERE. 
The SHSMD Advantage
Complimentary Resources Crafted for SHSMD Members

SHSMD provides its members with ongoing news and reports to bring new knowledge and thought leadership. Listed below are key resources to guide your strategic thinking about emerging trends.   

2023 Executive Dialogue Reports

Reigniting Your Organization’s Strategic Plan 
Dive into the essential strategies for health care organizations looking to update their strategic approaches in a post-COVID world. Learn how to tackle financial challenges, workforce issues, and competitive pressures with innovative planning techniques.  
 
This 2023 Executive Dialogue Is Sponsored by
     
 

Unlocking the Value of Health Care Advertising 
Discover effective strategies for adapting your health care advertising to meet modern demands. This report offers insights on using data and technology to focus on patient-centered advertising that truly resonates. 

This 2023 Executive Dialogue Is Sponsored by 
    

Finding the ROI in Patient Engagement Programs 
Uncover the keys to enhancing patient experiences through strategic engagement. This guide highlights the benefits of integrating technology and data to improve outcomes and patient satisfaction. 

This 2023 Executive Dialogue Is Sponsored by 
    

SHSMD Webinar – Beyond the Buzz: What Health Care Marketers Need to Know About AI
An on-demand webinar aimed at understanding the impact of AI in health care marketing and beyond. As AI reshapes the future of health care, it's essential to comprehend its implications and practical applications. This webinar cuts through the hype, providing a clear-eyed view of AI's role in health care marketing and offering crucial insights for navigating this evolving landscape. 

View Webinar Recording (Members-Only)

To search for other resources free to members, visit the SHSMD Resource Library.