Major Hospital Acquisition Highlights Challenges of Integration
In March 2019, the Medical University of South Carolina (MUSC) completed its acquisition of four hospitals from Community Health Systems (CHS), the end result of a complicated series of steps that was orchestrated with the help of Eugene Hong, MD, the chief physician executive at MUSC Health, and Anthony Powell, the managing director of Knowledge Capital Group, a strategic advisor focused on health care institutions.
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Forging an Internal–External Approach for Communicating Medical Truth
The ordeal of the COVID-19 pandemic was exacerbated by the groundswell of misinformation and disinformation that flourished during it. For the communications team at University of Utah Health Sciences, the challenge of the pandemic crystallized around one notion: Be a trusted source of medical truth. Speaking at the SHSMD 2023 Connections annual conference, held last September in Chicago, Kathy Wilets, MPA, the senior director of media relations and content marketing at the University of Utah Health, and Paul Gadd, MBA, its director of internal communications, reviewed the approach they developed that served to integrate external and internal communications into a cohesive team—while attending to the trial-by-fire known as the pandemic.
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Safeguarding the Mental Well-Being of Social Media Personnel
Not only has social media revolutionized how people engage with the world, but it also has changed the way the world—including businesses and organizations—engages with society. Still, the constant pressure, voluminous content, and ever-changing algorithms of social media can take a toll on the mental health of social media users and those who work in the social media space. In a presentation during the SHSMD23 Connections annual conference, Robbie Schneider, SMS, the social media manager at Franciscan Health, shed light on the challenges faced by social media teams working in health care. She shared strategies that both individuals and organizations can adopt to place mental health at the forefront, avert negative health consequences, and prevent job exhaustion among social media team members.
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Focusing on Community-Driven Health Care: The WellConnect Model
WellConnect—a community-based initiative that offers scheduling services and navigation assistance to patients—is making an impact in this area. In a presentation during the SHSMD 2023 Connections annual conference, held last September in Chicago, Joel Philippsen, MBA, the director of marketing and WellConnect at Columbus Regional Health, in Indiana, and Beth Dawson, the manager of marketing and WellConnect, delved into the details of WellConnect’s operations, its role within health care, and its outreach to local and diverse communities.
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Access these My SHSMD community discussions to get helpful insights from your peers (for SHSMD members only):
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Content Partner
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Available July 9 – July 26: SHSMD Online Course - Foundations of Physician Strategy for Health Care Marketers
Gain comprehensive insights into the strategic management of physician engagement to address the evolving challenges of recruitment, retention, growth and communication in health care. You will explore innovative strategies and analytics-driven approaches essential for building and executing effective provider recruitment plans. Through real-world case studies and expert guidance, your will gain actionable techniques for leveraging data analytics, CRM tactics, and digital strategies to enhance physician engagement.
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Early Bird Rates End July 31: SHSMD Annual Conference - SHSMD Connections Conference
Join us October 13– 15 in Denver, CO, for SHSMD Connections, the nation’s leading conference for health care strategists, including but not limited to marketing, digital, communications, public relations, strategic planning and business development professionals. Discuss the latest strategy and market development trends impacting your health care organization. Grow your expertise and professional connections during three days of actionable sessions and networking events with the nation's top health care marketers and strategists. Don’t miss out on early bird savings on registration!
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Live Course from August 6 – September 3: SHSMD Credential Course - Creating a Transformative Digital Strategy
Guided by seasoned experts, this program will navigate you through the evolving digital marketing landscape and emerging technologies. You'll learn to develop or update your digital strategy, master the art of creating scalable and impactful content, and apply a tradigital method for content dissemination and engagement. The course wraps up with insights into future trends and strategic foresight.
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View all of SHSMDs upcoming education and get access to on demand education HERE.
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SHSMD provides its members with ongoing news and reports to bring new knowledge and thought leadership. Below are two key resources recently released to guide your strategic thinking about emerging trends.
2023 Compensation and Work Satisfaction Report
Discover the latest salary, benefits, and job satisfaction trends among health care strategists in the newly released SHSMD 2023 Compensation and Work Satisfaction Report. With data gathered from over 357 professionals in roles spanning marketing, planning, business development and communications, this report is essential for benchmarking and understanding the evolving landscape of health care strategy.
To search for other resources free to members, visit the SHSMD Resource Library.
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