Naylor Association Solutions
SHSMD Spectrum Newsletter
September/October 2024
Featured Articles
MARKETING
  
How Rural Health Systems Can Elevate Marketing Strategy
Marketing and communications executives for rural health systems frequently face greater challenges than their counterparts at urban centers, mainly due to differences in staffing and resources.

Often departments of one, or maybe two, of these professionals must ensure that their work is aligned with their organization’s overall priorities to achieve maximum impact. This was the key message of a preconference workshop titled “Elevating Your Marketing Strategy & Impact in Small & Rural Health Care,” held before the SHSMD Connections Conference 2023 in Chicago, last September.
INNOVATION
  
Harnessing AI in Health Care Marketing: From CRM Data to Implementation Solutions

Although evolving privacy laws, HIPAA updates and the phasing out of certain digital tracking (i.e., tracking pixels) are designed to protect consumer privacy, these changes present significant challenges for health care marketers striving to meet patient and consumer expectations.

The use of artificial intelligence in health care marketing has emerged as a powerful solution. It can analyze vast amounts of data while ensuring compliance with privacy regulations, personalize digital interactions with patients and predict consumer health–related behavior.
IQVIA
Definitive Healthcare
STRATEGIC PLANNING
  
Consumer Responsiveness: Principles to Transform Health Care Experiences

Although evolving privacy laws, HIPAA updates and the phasing out of certain digital tracking (i.e., tracking pixels) are designed to protect consumer privacy, these changes present significant challenges for health care marketers striving to meet patient and consumer expectations.

The use of artificial intelligence in health care marketing has emerged as a powerful solution. It can analyze vast amounts of data while ensuring compliance with privacy regulations, personalize digital interactions with patients and predict consumer health–related behavior.
CROSS-DISCIPLINARY SOLUTIONS
  
4 Ways to Prep for Where Health Care Will Be Delivered in 2035

Big changes are coming to health care over the next decade, with technology innovation supporting significant shifts that will necessitate operational changes for providers.

Technology will continue to get faster, cheaper and smarter. So-called “ultra intelligence” artificial intelligence (AI) supercomputers this year are expected to possess four times more parametric capacity than the human brain and be nearly 10 times faster in the number of computations that can be run every second.
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Community Connections
My SHSMD: Don't Miss These Articles

Access these My SHSMD community discussions to get helpful insights from your peers (for SHSMD members only):  

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Naylor Association Solutions
Clarity PX
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CONFERENCE

Explore SHSMD Connections 2024 Attendee Roadmaps | October 13 – 15 | Tailored Strategies for Every Health Care Leader

SHSMD Connections 2024 offers specialized roadmaps to enhance your conference experience with relevant insights. Whether you're new, a senior leader, or from a small/rural hospital, there's a roadmap for you! Each roadmap offers key sessions, workshops and networking to enhance operations and adapt to challenges.

CERTIFICATE COURSE

Social Media Strategies in Health Care Certificate Course | September 9 – 24, 2024

Dive into the social media latest trends, learn best practices and avoid common pitfalls while earning a digital certificate to showcase your expertise. With seven live webinars, on-demand access to over 15 exclusive recordings, and a digital badge for LinkedIn, Twitter and Facebook, this is your chance to elevate your social media game. Plus, enjoy a 10% group discount when you register with colleagues. For group discount, contact SHSMD@aha.org.

Explore the Course and Register Today!

WEBINAR

SHSMD Member Webinar | Refresh, Reconnect, and Reap the Rewards | September 19, 2024 | 12-1 p.m. CT

Whether you’re a new or seasoned SHSMD member, join us for a special webinar to discover the full value of your membership!

  • Revisit SHSMD’s Mission: Learn our history and goals.
  • Optimize Your Profile: Navigate your member profile with ease.
  • Access Hidden Benefits: Unveil exclusive resources you may have missed.
  • Live Q&A: Get answers and connect with fellow members.

Register Today!

View all of SHSMDs upcoming education and get access to on demand education HERE.
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The SHSMD Advantage
Complimentary Resources Crafted for SHSMD Members

SHSMD provides its members with ongoing news and reports to bring new knowledge and thought leadership. Below are two key resources recently released to guide your strategic thinking about emerging trends.

MEMBER RESOURCE

2025 Calendar of Health Observances & Recognition Days

With over 240 health observances and recognition days, this calendar serves as a comprehensive guide to help you organize community health events, shape your internal and external communications, and plan effective social media campaigns.

Access the 2025 Calendar

To search for other resources free to members, visit the SHSMD Resource Library.