November/December 2024

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Content:
Featured Articles Community Connections Save the Date!
The SHSMD Advantage

Featured Articles

COMMUNICATIONS & PUBLIC RELATIONS

Achieving National Brand Recognition: A Realistic Goal for Rural Health Systems

National recognition isn’t just for large, urban health systems anymore—rural health organizations are increasingly poised to make their mark. With the right strategies, rural health systems can gain national prominence, leveraging public relations, media savvy and empowered experts to showcase their unique strengths and contributions to healthcare.

“Wherever you’re located, there are ways to elevate your brand to the national stage,” says Karen Brodbeck, the vice president of brand management for OSF HealthCare, in Peoria, Ill.

MARKETING & DIGITAL ENGAGEMENT

Connected Care Is Key to Maximizing Patient Engagement in an Evolving Health Care

To compete in an increasingly competitive, technology-driven market, health systems must focus on building innovative care delivery and patient experience models that engage consumers in all facets of their health care journey.

This focus on consumer experience is essential for organizations to improve outcomes and build communities of contented, dedicated patients.

INNOVATION

Is Your Hospital's Operating Model Built for the Future?

Hospital and health system executives acknowledge that nearly every aspect of the new health care economy has changed. However, many organizations still struggle to achieve clinical, financial and operational efficiency with legacy models.

What’s needed is a new operating model — one designed to align with and address the significant changes reshaping health care markets.

STRATEGIC PLANNING

4 Keys to Manage Third-Party Cybersecurity Risk

October marks Cybersecurity Awareness Month, a global campaign dedicated to educating individuals, businesses and institutions about the importance of online safety. For health care leaders, this is an important month to raise awareness in this area, particularly since the frequency and sophistication of cyber incursions into health care have increased steadily.

Check Your Healthcare Advertising Vitals

Did you know that on Mondays, healthcare ads can drive a 37% higher than average response rate? And that’s not all. Spectrum Reach has the stats you need to boost your multiscreen campaigns. Learn all about our four proven lessons on how to reach healthcare prospective patients today!

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Community Connections

My SHSMD: Don't Miss These Articles

Access these My SHSMD community discussions to get helpful insights from your peers (for SHSMD members only):

Recruitment Advertising – Marketing Community
Budgeting for Signage – Public Relations & Communications
Website Redesign RFP – Strategic Planning Community

Content Partner

Save the Date!

2025 eLearning Season Pass

Expand Your Learning Horizons

Gain year-long access to essential live and on-demand health care marketing and strategy courses for you and your team—all at one low price. Enjoy easy ordering and big savings as you advance your team's expertise.

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Strategic Planning in Health Care Credential Course | November 5, 2024 - January 31, 2025

Strengthen Your Strategy Skills

Take your strategic planning skills to the next level! This comprehensive online course offers insights into best practices and key strategies needed to elevate your organization’s growth and resilience. Designed for both new and experienced health care strategists, this course provides tools to help you make impactful decisions.

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SHSMD Connections 2024 Conference Recordings | Available on November 11, 2024

If you couldn’t make it to Denver or would like to catch up on sessions you missed, you can experience the SHSMD Connections 2024 with full access to the conference recordings! You'll have access to all keynote sessions through December 31, 2024, and all concurrent session recordings through April 30, 2025.

Access On-Demand Recordings

View all of SHSMDs upcoming education and get access to on-demand education HERE.

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The SHSMD Advantage

Complimentary Resources Crafted for SHSMD Members

SHSMD provides its members with ongoing news and reports to bring new knowledge and thought leadership. Below are two key resources recently released to guide your strategic thinking about emerging trends.

Celebrate Health Care Strategy & Market Development Week | November 17-23, 2024

This is your week! Join us for Health Care Strategy & Market Development Week as we recognize and celebrate your remarkable accomplishments. Your work drives the success of your organization, and we're excited to honor the passion, dedication and innovation you bring to the field every day. Participate in virtual activities, celebrate with your team and share your success stories of reaching new heights. Let’s make this week a powerful celebration of what we’ve achieved—and what’s yet to come! Celebrate Recognition Week

2025 Calendar of Health Observances & Recognition Days

Plan with Ease

With over 240 health observances and recognition days, SHSMD’s 2025 Health Observances Calendar is your go-to guide for organizing community events, shaping internal and external communications, and planning social media campaigns. Get your calendar today!